Executing a well-devised plan to ensure product availability throughout peak shopping seasons is essential for the success of an Amazon business. This all-encompassing calendar enables brand owners and Amazon sellers to strategically plan for important selling dates, holidays, and e-commerce events. Here’s a glimpse of what 2024 has in store.
January 2024: The Month of New Beginnings & New Opportunities
- January 1: New Year’s Day
- January 2: Science Fiction Day
- January 15: Martin Luther King (MLK) Day
- January 31: Deadline for filing W-2 Wage and Tax Statement forms to IRS.
Selling Tips:
- Focusing on health and fitness products should get ready to provide discounts or coupons on their items to accommodate the increased number of resolution-driven shoppers aspiring to get in shape and boost their health in 2024.
- Now is the opportune moment to set up a meeting with your Amazon consulting expert to elevate your sales performance beyond the accomplishments of the previous year.
- Initiate preparations for all your available products to enhance your sales during upcoming events, such as Valentine’s Day.
February 2024: The Month of Love
- February 1: Black History Month begins
- February 2: Groundhog Day
- February 10: Lunar (Chinese) New Year
- February 11: Super Bowl Sunday
- February 14: Valentine’s Day
- February 19: Presidents’ Day
- February 19: Family Day (Canada)
- February 28: Deadline for 1099 tax form paper filing to IRS
Selling Tips:
- Let’s prepare to update your giftable items this season by optimizing the listings with the assistance of Cataloging experts.
- Plan to investigate additional promotional events with the guidance of an Advertising Specialist.
- This Valentine’s Day, you can elevate your services by offering personalized gifting options.
- Develop innovative discounts for the Super Bowl, specifically tailored for football fans and enthusiasts.
- Plan and execute advertising campaigns with a strategic approach for customers who are looking for Valentine’s Day gifts.
March 2024: The Season Known for Spring Break
- March 2–16: Florida Spring break
- March 4–6: The Prosper Show
- March 8: International Women’s Day
- March 12: Daylight Saving Time
- March 15: Deadline for tax filing — partnerships (must send form 1065), multi-member LLCs (must send form 1065), and S-Corporations (must send form 1120-S)
- March 17: St. Patrick’s Day
- March 20: First day of spring (Spring Equinox)
- March 29: Good Friday
- March 30: Easter Saturday
- March 31: Easter Sunday
Selling Tips:
- Revise your promotions by including images with a spring theme to enhance visibility and attract relevant traffic.
- Take advantage of the Florida spring break to promote and sell travel accessories.
- Get ready for an increase in sales of Easter decorations, gifts, and candy.
- Harness the Easter holidays to attract customers.
- Provide appealing promotions and verify that your stock levels are ample to meet the expected demand.
April 2024: The Arrival of Easter Season
- April 1: April Fools’ Day
- April 7: Good Friday
- April 11: National Pet Day
- April 15: Deadline to file taxes for individuals, sole proprietors, C corporations, single-member LLCs, or LLCs taxed as a corporation
- April 22: Earth Day
- April 23: World Book Day
Selling Tips:
- Grab the opportunity of April Fools’ Day with amusing and whimsical product promotions.
- Feature products related to home renovations, gardening, and camping to draw in potential buyers.
- Create discounted offers and promotions on cleaning supplies, home organization products, and storage solutions to entice shoppers.
- As Amazon Prime Day is scheduled for July, it’s advisable to coordinate with your Amazon Account Management Team and plan the inventory ordering process accordingly.
- Explore the idea of promoting eco-friendly products aligned with Earth Day themes.
- Ask your Amazon PPC Expert to ensure that your listings are optimized, and think about running advertisements using Easter-related keywords.
- Plan to order stock for the Back-to-School season in August.
May 2024: A Month of Celebrations
- May 1–4: Labor Day in China
- May 8–9: White Label Expo Las Vegas
- May 5: Cinco de Mayo
- May 14: Mother’s Day
- May 14–16: Sellers Summit
- May 27: Memorial Day
Selling Tips:
- May hosts numerous occasions that e-commerce businesses in specific categories should get ready for.
- Anticipate an increase in sales for gifts, jewelry, and personalized items as Mother’s Day approaches.
- Present special discounts on graduation gifts and apparel, recognizing the graduation season in May.
- Spotlight products related to American Flags/Apparel, grilling, camping, and outdoor entertainment to draw in potential buyers for Memorial Day.
- Get ready by stocking up on inventory for Father’s Day in June.
June 2024: Pride Month
- June 1: Beginning of Pride Month
- June 14: Flag Day
- June 16: Father’s Day
- June 19: Juneteenth
- June 20: First day of summer (Summer Solstice)
Selling Tips:
- Father’s Day is the ideal time to offer and promote products such as gifts, electronics, and personalized items to improve sales.
- Explore the possibility of selling inventory with Pride-themed items to commemorate Pride Month.
- To be eligible for Lightning Deals during Amazon’s annual Prime Day event, ensure you provide substantial discounts and promotions on your products.
- Feature products designed for Juneteenth celebrations through Advertising to drive sales growth.
- Gear up for the first day of summer (Summer Solstice) and market pertinent items.
July 2024: A Month of Patriotism
- July 1: Canada Day
- July 4: Independence Day
- July 11–12: Amazon Prime Day (predicted).
Selling Tips:
- The holiday season is an excellent opportunity to market travel-related items and popular summer merchandise, including beach gear, outdoor furniture, and sports equipment.
- Offer gifts for Independence Day, encompassing patriotic decorations, fireworks, and summer essentials.
- Provide compelling Lightning Deals for the Amazon Prime Day event to maximize the increased traffic and sales potential. Utilize this occasion to promote and sell slow-moving inventory at discounted prices.
- Initiate the presentation of back-to-school supplies and apparel in late July, and ensure your inventory and promotions are prepared to attract shoppers.
- Black Friday and Cyber Monday occur in November, so it’s advisable to begin preparations for these events.
- Advertise your products for Canada Day if you have a presence in the Canadian marketplace.
August 2024: Back-to-school
- August 2: International Beer Day
- August 8: International Cat Day
- August 12–15: eTail East
- August 16: Back-to-school
- National Burger Day (August 24):
- August 26: International Dog Day.
Selling Tips:
- Contemplate providing discounts or promotions to students during the back-to-school season to incentivize purchases.
- Generate bundled deals that include essential school supplies like notebooks, pens, and backpacks to increase the average order value.
- Celebrate International Beer Day by showcasing beer-related products such as brewing kits, craft beers, and beer glasses at discounted prices.
- Promote and sell pet supplies, cat and dog toys, treats, and accessories specifically during Cat and Dog Days.
- Curate a selection of burger-related products, including burger presses, grilling tools, and gourmet burger patties, and sell with the best deals.
- Be Prepared for Amazon Prime Big Deals in October by coordinating promotions and managing your inventory efficiently.
- Monitor emerging seasonal trends for late summer and early fall.
September 2024: Football Season Begins
- September 2: Labor Day
- September 5: Start of NFL season
- September 10: Mid-Autumn Festival (Asian countries)
- September 15-October 15: National Hispanic Heritage Month
- September 23: First day of Fall (Fall Equinox).
Selling Tips:
- Gear up for Labor Day by presenting products suitable for outdoor activities and end-of-summer sales.
- Initiate preparations for the holiday season by conducting research and procuring inventory; organize shipping and fulfillment arrangements.
- Emphasize sports and football-related merchandise as the NFL season gets underway.
- Promote and sell mooncakes, lanterns, and family goods for the Mid-Autumn Festival.
- Highlight items of Hispanic origin to connect with a wider audience and promote diversity.
- Revise product listings with fall-themed images and content to align with the changing
October 2024: Fall Gatherings
- October 2–4: Rosh Hashanah (Jewish New Year)
- October 10–12: Amazon’s Prime Big Deals (predicted)
- October 14: Columbus Day
- October 14: Canadian Thanksgiving
- October 31: Halloween
Selling Tips:
- Advertise your products during Amazon Prime Big Deals by providing discounts, Lightning deals, and Today’s Deals.
- Create a list of gift ideas for Halloween celebrations and promote them through social media, email marketing, and your Amazon listings.
- Showcase products ideal for fall activities, including cozy blankets, pumpkin-scented candles, and autumn-themed apparel.
- Highlight the excellence of your products, especially if they are handmade or handcrafted.
- Start placing orders for inventory well in advance of the Lunar (Chinese) New Year to stay ahead of the anticipated demand.
November 2024: The Month of Retail Sales
- November 1: Beginning of the National Native American Heritage Month
- November 3: Daylight Saving Time
- November 5: Election Day
- November 11: Veterans Day and Singles’ Day
- November 11: Remembrance Day (Canada)
- November 28: Thanksgiving
- November 29: Black Friday
- November 30: Small Business Saturday
Selling Tips:
- Engage in Amazon’s Black Friday sales event by providing substantial discounts and promotions across a diverse range of products.
- Present discounts and promotions on products that support veterans, such as American flags, military-themed apparel, and contributions to veteran organizations.
- Offer Thanksgiving decorations, traditional dinner ingredients, and gifts for family and friends in your product selection to boost your sales.
- Present holiday discounts and promotions with competitive pricing to entice shoppers throughout the holiday season.
- Get ready for a last-minute surge in Christmas gift purchases by offering expedited shipping options.
- Keep a close eye on inventory levels to meet the heightened demand during the holiday season.
December 2024: Gift-giving season
- December 2: Cyber Monday
- December 7–15: Hanukkah
- December 22: First day of winter (Winter Solstice)
- December 24: Christmas Eve
- December 25: Christmas
- December 26-Jan 1: Kwanzaa
- December 26: Boxing Day (Canada)
- December 31: New Year’s Eve.
Selling Tips:
- Leverage the holiday shopping frenzy by providing Cyber Monday deals and promotions to attract online shoppers.
- Offer Hanukkah decorations, gifts, and traditional treats to cater to holiday shoppers.
- Promote joyful Christmas gifts, decorations, sweaters, and apparel to entice shoppers to embrace this festive holiday tradition.
- Showcase products associated with cozy winter activities, including hot chocolate, blankets, and winter sports equipment.
- Get ready for a last-minute surge in Christmas gift purchases by offering expedited shipping options and ensuring your inventory levels are adequate to meet the demand.
- Celebrate the holiday season by providing discounts and promotions on post-Christmas gifts and clearance items.
- Remain vigilant in customer service and shipping to ensure a positive shopping experience.
Final Thoughts
Our above comprehensive eCommerce calendar and its significant dates and events should help every Amazon Seller to plan their strategies and implement them in the year 2024. This calendar will not help to maximize sales throughout the year but it will help the sellers to influence their businesses and brand name value.
Already worried about how you will plan and manage the whole year? Don’t worry, we SIPRANSH ECOMMGROWTH are here to help you in every possible way to plan your Amazon seller account. Our dedicated Amazon PPC experts team provides top-tier solutions and marketing skills that ensure that your brand and your products can stand on top pages in the competitive Amazon marketplace. Contact us to plant a great start for your business in 2024 on Amazon.
