For Amazon sellers, the new year frequently brings changes, particularly with regard to fees. However, there is positive news for 2025: Amazon is maintaining stability. FBA and U.S. referral costs won’t go up, and there may even be some decreases in the future.
In order to assist sellers in expanding their operations while controlling expenses, Amazon is also introducing additional resources, incentives, and advantages. There’s a lot to discover, including freebies for new products and discounts for large buys.
What has changed?
1. No increases in referral and FBA fees
In the United States, Amazon has decided not to raise referral or Fulfillment by Amazon (FBA) fees in 2025. This implies that the percentage you pay Amazon for using their storage and shipping services (FBA fees) and for selling on their platform (referral fees) will not change. Because of this steadiness, sellers may control expenses without being concerned about unforeseen increases.
2. Reduced fees for bulky products
If you sell large or bulky items, your inbound placement service fees will go down. Starting January 15, 2025, the cost will be reduced by an average of $0.58 per unit for minimal shipment splits. This makes it cheaper to send bulky items to Amazon’s warehouses, improving your profit margins on these products.
3. Waived inbound fees for new ASINs
Sellers launching new parent ASINs under the FBA New Selection Program won’t have to pay inbound placement fees for up to 100 units of those ASINs. This waiver applies to shipments created between December 1, 2024, and March 31, 2025. This makes it easier and cheaper for sellers to test new products, helping them expand their catalogs without upfront logistical costs.
4. Expanded incentives for high-demand products
Amazon is offering targeted fee discounts for products in high-demand but underrepresented categories. These discounts are part of the enhanced FBA New Selection Program and will start on January 15, 2025. Sellers can add products in categories where demand is high but competition is low, capturing new customer segments while saving on fees.
5. Updates to Multi-Channel Fulfillment (MCF)
MCF fees will increase by an average of 3.5%, but delivery speeds are improving. MCF now offers three-day standard delivery, which is 40% faster than in 2024. The fee increase is relatively small, and faster delivery makes MCF more competitive for sellers who fulfill orders on platforms outside Amazon.
6. Improvements in Amazon Warehousing and Distribution (AWD)
A new Smart Storage option offers a 10% discount for maintaining sufficient inventory levels. Starting April 1, 2025, AWD fees will be split into inbound and outbound processing fees, offering greater transparency. Sellers can save money on storage and better plan their inventory costs with more detailed fee breakdowns.
7. No fee increases for Buy with Prime
Sellers using the Buy with Prime program won’t see any increases in Prime service fees, FBA fees, or payment processing fees in 2025. In fact, fulfillment fees for some large standard-size units will decrease. It keeps Buy with Prime competitive for sellers who want to offer fast shipping and reliable service on their external platforms.
8. Investments in tools for better transparency
Amazon is improving fee calculators and preview tools to help sellers:
– Estimate costs more accurately.
-Identify cost-saving opportunities.
– Plan pricing strategies more effectively.
9. Focus on supporting sellers
Amazon’s fee changes reflect a shift toward simplicity and growth:
– Fees are not increasing across most categories.
– Reductions and waivers target areas that matter most to sellers, like bulky items and new products.
– Tools and resources are being upgraded to make selling easier and more profitable.
These changes show that Amazon is prioritizing stability and seller growth in 2025. The updates make it more affordable for sellers to expand their product catalogs, manage inventory, and optimize their operations. If you’re a seller, now’s the time to take advantage of these opportunities.
How does this affect you?
1. You can plan your budget with confidence
With no increases in referral and FBA fees, you don’t have to worry about adjusting your prices or squeezing your margins. The stability allows you to focus on growth instead of covering rising costs. Amazon Seller Central experts can help you use this stability to plan your finances more effectively.
2. Selling bulky items is now more profitable
The reduced inbound placement fees for large products mean you’ll save money on shipping them to Amazon’s warehouses. If you sell furniture, gym equipment, or other oversized items, this change can significantly improve your profitability and lead to an Amazon sales increase in this category.
3. Launching new products is more affordable
The waived inbound fees for new ASINs allow you to test new products without the usual upfront logistics costs. For example, if you’re launching a new type of kitchen gadget, you can save on the first 100 units sent to Amazon, making it easier to experiment and expand your catalog.
4. High-demand categories offer new opportunities
The targeted fee discounts for certain product categories help you explore underrepresented areas with high customer demand. For example, if you sell wellness products or sustainable goods, you may benefit from lower fees and access to a broader audience.
5. Faster delivery improves your off-Amazon sales
If you use Multi-Channel Fulfillment (MCF), the improved three-day delivery speeds can help you attract and retain customers on platforms outside Amazon. Faster shipping means happier customers and more repeat business.
6. Simplified fee tools save you time
The enhanced fee calculators and preview tools make it easier to understand your costs. Whether you’re pricing a new product or managing logistics, these updates reduce guesswork and help you make smarter decisions.
7. Storage savings boost your bottom line
With the new Smart Storage discounts in Amazon Warehousing and Distribution (AWD), you can save money by maintaining sufficient inventory levels. This is especially helpful if you carry a large variety of products.
The 2025 fee updates bring a refreshing sense of stability and new opportunities for Amazon sellers. With no increases in referral or FBA fees and added incentives to expand your product offerings, Amazon is making it easier to grow your business while keeping costs predictable.
Whether you’re optimizing your listings, planning new launches, or navigating these fee changes, the support of Amazon experts can make all the difference. Their guidance can help you maximize these updates, identify new opportunities, and create a strategy for long-term success.
The year ahead looks promising for sellers who are ready to adapt and grow. Take full advantage of these changes and make 2025 a breakthrough year for your business!
