Amazon wants to upgrade itself continuously in order to provide a better selling experience for its sellers. Amazon has come up with the Perfect Launch Playbook and New Seller incentives to encourage sellers to promote their products and scale their business on Amazon.
These initiatives for encouraging sellers have incentives worth up to $50,000. According to Amazon data scientists, there are five key areas that guide sellers on how to create and manage “The Perfect Launch”: Amazon Brand Registry, A+ Content, Fulfillment by Amazon (FBA), Automated Pricing, Amazon Advertising
Amazon research shows that sellers who complete all five tasks within the first 90 days of becoming an Amazon Seller are more likely to generate higher sales.
The Perfect Launch
Marketing and selling your products need a lot of creativity and critical thinking. Sellers have to come up with different ideas to promote their products and boost sales. No need to worry sellers! Amazon is here to help you and it has launched Perfect Launch programs to ease out your work.
Perfect Launch Programs
The Perfect Launch programs are designed to help sellers give an impressive head start to their brands in the first 90 days of starting their business on Amazon:
1. Amazon Brand Registry:
Brand Registry is an Amazon business seller program where sellers get their brand verified and have access to advanced selling options and reporting tools.
Registering your brand on Amazon allows you to take advantage of proactive brand protection and other services to help your brand avoid counterfeit issues and ensure accurate brand representation.
2. A+ Content / Enhance Brand Content:
Selling on Amazon gets much more viable by using A+ Content. It is one of the most effective ways to boost your page traffic, conversion, and sales.
A+ Content feature is available only to the brands registered on Amazon. This helps sellers to portray their product features with additional visual content, including detailed descriptions, high-quality images, storefront and videos, charts, and custom copy.
3. Fulfillment by Amazon:
Fulfillment by Amazon, also known as FBA, is an Amazon business seller program that enables new and existing retailers to significantly increase their profit margins by automating their order fulfillment and shipping processes.
Sellers just have to take care of the inventory level with Amazon, and the rest is managed by Amazon such as shipping, returns, refunds, warehousing, picking, packing, and more.
4. Automated Pricing:
Amazon sellers can automatically adjust prices in individual stock-keeping units (SKUs) based on predetermined parameters.
Minimum and maximum pricing boundaries should be set based on:
- Competitive Buy Box: The price set by high-performance sellers featured on the buy box.
- Competitive Lowest Price: The lowest price possible on Amazon.
- Competitive External Price: The price which matches your competitor’s price.
- Sales Units: Pricing based on the SKU performance.
5. Amazon Advertising:
PPC advertising or Sponsored ads help you to gain visibility for your products to feature on top of the search results page to attract customers and increase sales. In PPC advertising, Amazon charges ad fees based on the number of clicks on sponsored ads.
New Seller Incentives
New Amazon sellers on a professional selling plan who listed their first product on or after January 1, 2022, are eligible for the following credits and incentives:
- Amazon Brand Registry:
- 5% bonus or bonus up to $50,000 for qualified branded sales up to $1 million
- $200 Amazon credits for Vine and $100 Amazon credits for Transparency
- Eligibility Criteria
- Apply and get approved by Amazon Brand Registry within six months upon listing your first ASIN.
- Enroll in the Vine and Transparency programs.
- Fulfillment by Amazon:
- $100 discounts for the Amazon Partnered Carrier program or $200 discounts for Amazon Global Logistics inbound shipping fees.
- Auto-enrollment in the FBA New Selection, which provides free monthly storage, liquidations, and returns processing for qualified new-to-FBA products.
- $200 in promotional clicks for using Amazon-sponsored products.
- Eligibility Criteria:
- Send product inventory to an Amazon fulfillment center within 12 months of listing your first FBA ASIN.
- Launch a campaign with no end date for an FBA ASIN.
- Advertise an FBA ASIN for at least 30 days
- Amazon Coupons:
- Up to $50 Amazon coupons credit, which will help brands create targeted promotions for Amazon customers.
- Eligibility Criteria:
- Create a coupon within 12 months of listing your first buyable ASIN.
New Seller Eligibility
The New Seller incentive program targets new Amazon sellers, while it also incentivizes existing sellers whenever they launch their brand in the new region. The benefits of the Perfect Launch program are available in the United States, Japan, and Europe (the UK, France, Germany, Italy, and Spain).
Become an Amazon Seller NOW
Amazon, as an online marketplace, remains resilient and continues to expand its reach even after economic uncertainty and changing consumer demand. Give your brand an online storage space with Amazon and get the benefit of all these incentives.
Sipransh Ecommgrowth is your partner in driving online success. We offer a wide range of services for Amazon Seller including Amazon SEO, Product Listing Optimisation, Account Management Services, Graphic Designing, and much more.
