Do you ever wonder whether A+ Content on Amazon is worth giving a shot?
Standard products are so dull that they don’t catch customers’ attention. This blog will tell you everything about A+ Content and also how to increase your conversion rate and boost your product sales as a seller using A+ Content.
Important: Amazon says that A+ Content helps increase the overall sales of a product by 3 – 10% on average.
What is Amazon A+ Content?
A+ Content refers to product description features available for brand owners allowing them to tell their brand story with enhanced design, image, text, infographics, and so much more. A+ Content conveys the value of the product through the use of multimedia. In other words, create appealing product page Content using high-quality images, high-definition videos, or white-labeled comparison charts of other products.
Who Can Use A+ Content?
Amazon enabled A+ Content for sellers and vendors who have registered their brand under Amazon’s brand registry program. Now you can add up to 15 ASINs per month for A+ Content for parent and child ASINs. Once you get approval, you can add A+ Content only to items that are a part of your approved brand catalog.
Eligibility:
1) Brands must have a pending or registered and active text or image-based trademark.
2) The trademark owner must submit Brand Registry applications.
3) Once you sign in, you need to enroll your brand(s).
For more detailed information, visit Amazon’s eligibility page.
How Much Does Amazon A+ Content Cost?
Primary A+ Content has standard modules which are free of charge for sellers and vendors. You need to pay the cost only if you create Content with an Amazon advertising agency that offers A+ Content creation services.
However, the premium A+ Content contains seven modules and offers additional features. Hence, it comes at a cost. The price for A++ is negotiable between Amazon and individual brands, which comes between $250K and $500K.
Benefits of A+ Content
A+ Content helps in increasing sales by an average of 5%. Sellers on Amazon use it to improve the performance of their Ads, deals, and coupons. It also conveys quality and ensures that a customer is completely immersed in the product and brand world – thus more likely to purchase. It helps the sellers to reduce customer returns and negative reviews. Because of Amazon Enhanced Brand Content, we have seen great encouragement in customers repeating their purchases.
Possibilities with Amazon A+ Page
Evocative Content & Storytelling
Whether it is a company established for decades or a company that only provides 100% pure & natural products, the A+ Page can showcase target-group-specific features with images and complete them with text. This part of the A+ Page doesn’t have to do with the product itself and can also refer to a product line or the entire company.
Highlight unique selling points
Use a clear image and text that shows the USPs of the product with an example. A short text under the figure would be helpful.
Support cross-selling table
Self-generated comparison tables that feature your products will help you kill two birds with one stone. First, customers don’t look at other companies for alternatives that will keep them on your site. Also, you can introduce customers to similar products of your own if they are not yet satisfied with the current product – without having to bid against the competition.
A+ One Pager: Makes your modules look like a consistent landing page
When customers have too much information, they can become confused and overwhelmed.
The best way to reduce information overload is by adding a simple A+ Onepager of a high-definition image that breaks all the information into easy-to-digest pieces that customers can learn and retain.
https://i.pinimg.com/736x/98/4e/2c/984e2ca6b4bd0bf5b6af58b0f635d0a4.jpg
Give your customer a digital store-like experience.
To effectuate a better understanding of the product, every customer wants to learn about the product and then make a purchase. With A+ Content, companies can present their product in great detail and thus offer the customer a great buying experience – almost like in a store. A high level of product understanding also prevents incorrect purchases, so fewer returns will be there and thus better reviews.
How To Create an A+ Content Detail Page?
Following are the steps you need to know when you create A+ Content:
1) Start by logging into your account at Sellercentral.
2) Click the Advertising tab and select A+ Content manager on the drop-down.
3) On the A+ Content manager page, click start creating A+ Content.
4) Select the type of A+ Content you would like to create. You have the option to create a basic “Enhanced Product Description” or a “Brand Story.”
5) Fill in the Content name and language field.
6) Click Add Module.
7) There are nine modules available and we are allowed to add up to seven modules for your A+ content.
8) Add ASINs as many as you like in which you want to have this A+ Content. Click apply Content.
9) Review your A+ Content and click on submit for approval.
Once you fill in all the details correctly, Amazon will do a review and publish your A+ page live in 7 business days.
But if you didn’t stick to their guidelines while creating the A+ Content, it will lead to a “rejection.” For more information, click on Amazon A+ Content.
Mistakes That Lead A+ Content To Get Rejected
- Avoid symbols or special characters like ™ or ®.
- Never give any contact information about the company.
- Never refer to your business as a distributor or seller.
- Do not mention any shipping information.
- Never use quotes from third parties (for example- references, reviews, etc.).
- Do not include any low-quality images.
- Never use the same product photo twice.
- Do not link to any other website.
- Do not violate the Amazon policies or category requirements.
- Never mention guarantees or warranties.
- Do not use debatable claims or opinions (example: “The Best” or “The Top”).
- Avoid using capitalization or bold in excess.
- Do not use buzzwords like cutting-edge, green, or eco-friendly.
- Do not submit the Content with grammatical errors or spelling mistakes in it.
Amazon A+ Content Guidelines
- Emphasize your USP
- Keep the Content precise and short
- Combine images and texts
- Leverage your product reviews
- Avoid Content errors
- Pay attention to the image size and resolution
- Use banners wisely
- Proofread your Content before submitting
- Keep it more visual and less textual
- Keep your designs uniform
Conclusion
Creating an A+ Content description may require a fair amount of your time and money (if you hire someone), but that investment is significant for the lifetime of your brand and products. So, if you’re brand-registered with Amazon, take advantage of this feature.
And if you’re new to selling on Amazon and don’t yet have A+ Content for your listing, get these services from SIPRANSH ECOMMGROWTH. Convert more buyers and drive sales up with us. Try for yourself!
