One of our clients asked for our Ecommerce services for their brand for the products under the category Health and Personal Care. The most challenging category to sell is Health and Personal care, as safety and quality are significant in them, and sometimes we even need approval from Amazon to sell those category products. From getting approval for a new product to promoting the product with correct guidelines and ingredients allowed on Amazon.
CHALLENGE
Get more visibility & conversions with low spending, increase sales month-by-month.
ACTIONS
- We created promotions/ deals and set competitive prices for products.
- We started from the long-tail keywords and worked our way up with generic, most-searched keywords.
- We worked on rank optimization through Amazon PPC to improve the rank and position of our product listing within the Amazon SERP for a given keyword.
- At last, we adjusted our bids by Ad placements. We also ran campaigns for our top child ASINs.
BENEFITS
Our appropriately planned PPC campaigns lead to higher sales. Also, the brand visibility automatically got improved.
RESULTS
- Increased sales by 150% and 78% more revenue.
- Impressions increased by 200%
