Amazon is the most renowned eCommerce retailer with a massive seller and customer base in its marketplace. Today almost everyone shops from their mobile or computers instead of going to the mall or the brand’s shop. Here is one big happy news for Amazon brand registered sellers. They have one of the Amazon advertising features to create an Amazon Brand Store. Building a personalized Amazon Storefront is a way that Amazon is allowing sellers to stand out and thrive on the platform. Now set up your product in the Amazon store and take your business to the next level.
What is Amazon Storefront?
Amazon Storefront is like your own mini-website within the Amazon platform. Creating an Amazon storefront helps you get your URL address, which will take your customers from Amazon’s main page to your specific Amazon website, where the customers can browse and shop only for your brand products without being distracted by the competition.
The Purpose Of Amazon Storefront
Amazon Storefront gives the ability to showcase all the brand products and top marketing material in a single location. It is highly beneficial when creating advertising campaigns to promote brand awareness and market an entire lineup of products since an Amazon Storefront performs as the perfect landing page for such a campaign. A stronger brand identity gives you more visibility which further helps you dominate your niche in a competitive market.
Ultimate Guide to Create Amazon Storefront
Creating an Amazon web store is pretty straightforward for brands that own trademarks of their brands. You can skip steps 1 and 2 if your brand is registered and you’re already selling on Amazon.
Step 1: Create a Professional Seller Account
Everything begins by signing up for a professional seller account. Once you give basic details like name, password, email address, payment information, and business contact details, Amazon allows you to pick the web store items and buy your online store.
Step 2: Join the Brand Registry
Only members of Amazon’s Brand Registry can set up an Amazon Storefront. Its free Membership is only open to brands that own a registered trademark.
Step 3: Create Your Store
Go to Seller Central, then Stores > Manage Stores.
Step 4: Build Your Storefront Pages
Add and create multiple pages that help turn your Storefront into a conversion machine.
Step 5: Add Content Tiles To Your Pages
The various types of content tiles you can add are Header, Text, Image, Video, Gallery, Product, etc. Use them to make your Brand Store come alive.
Step 6: Upload Your Products
Once you have formed the storefront layout, it’s time to add your products. You can add the products manually or let Amazon add them automatically based on relevant keywords.
Step 7: Submit Your Store For Review And Publish
Click on the Store Preview option to check what your designed page is like and check for grammatical errors, spelling mistakes, branding inconsistencies, product images, and content tiles. Now, submit the created pages to Amazon so that they can review them. The storefront will go live once approved by Amazon.
Benefits Of Amazon Storefront
1. Builds Brand Awareness
Shoppers can explore an entire product portfolio in your store instead of searching for each product individually. Through the Amazon store, they can learn more about your brand, your products, and your USP. Even if they didn’t get converted, they will leave a memorable impression of your brand that could lead to future sales.
2. Uptick your Organic Rankings
Brand Store pages don’t just bring some good traffic and sales despite also help you rank organically on Amazon. A Brand Store for Amazon business can boost rankings in search results and outperform competitors.
3. Freedom From Competitor Ads
One of the benefits of having an Amazon Store is that there will be no competitor ads. Sponsored Products and Sponsored Brands ads create a lot of distractions on Amazon search results pages and even on product listings. But in Amazon Store, customers will only see your brand registered products.
4. Increases Sales
Sellers who click on your Amazon Storefront can discover your entire product portfolio. It allows brands to cross-sell and upsell their products to interested shoppers. Drive traffic directly to your Amazon Store with sponsored brands or sponsored Display ads. It helps sellers to channel customers away from their competitor’s products.
5. Optimize Marketing Strategy
Flex your marketing creativity with high-resolution images, infographics, or even videos for your products. Now organize all products in one place and give seamless shopping to customers. Create a subpage to host products if the brand contains numerous subcategories.
Conclusion:
Now you know creating an Amazon Brand Store can bring serious value to your business.
It’s free (for Brand registered owners), interactive, and can take you from being a regular seller to a recognized brand on Amazon. Need some help creating your own Brand Store? Or a strong Amazon marketing strategy that generates traffic, conversions, and sales? Connect with SIPRANSH ECOMMGROWTH. We have a team of web designers and SEO content writers who can design and publish the best possible Storefront for your brand.
