Online buyers must have noticed bullet points on Amazon product detail pages. Effective Amazon product listings need well-written content with the proper use of keywords. Everything you do as a seller to improve your listing will influence your product ranking. As an Amazon seller, you must know how crucial Amazon product bullet points are to make your listing stand out. They can highlight the essential features of your product. Sellers market the uniqueness of their listing along with its features to entice customers using Amazon bullet points.
An optimized bullet point in a product listing is the fundamental step to selling better on Amazon. Remember, persuasive content on your product page can convert your page visits to purchases. As a seller, you must already have several speculations over how to level up your product listing with optimized Amazon bullet points, why they are so important, and so on. Hence, we are here to answer all your questions and guide you throughout the journey.
What Are Amazon Bullet Points?
Amazon bullet points are a descriptive summary of the product’s features presented in a product listing. As the name suggests, the text here is delivered in bullet form, thus making it easier to read and understand. These points highlight the specifications, dimensions, colors, and other product features that are useful to customers.
The content in these points usually represents what the customers are looking for and helps them complete their purchases. Amazon product bullet points can be found in different areas on the product details page – whether you’re viewing it on a desktop or mobile. You will usually find it below About this item. If you’re using Amazon on your mobile device, you can locate the bullet points when you scroll down on the product page. In the case of desktop, you can view them under the product title adjacent to the product image. When shoppers are scrolling through the hundreds of product listings, it is vital to make sure they stay on your page and read what you have to offer them. Follow all the Amazon guidelines and make a bullet point as your best bet.
How to Add Bullet Points on Amazon listings?
Bullet points can be added while creating a new Amazon product listing or even while modifying one. You can follow the below steps to add bullet points to your Amazon Listings:
- Log in to Amazon Seller Central
- Now, click on “Edit” under the product listing option
- Go into the “Description” tab. You will see a field for “Key Product Features”.
- Enter your bullet points in the “Key Product Features” field.
Select “Add more” to submit other bullet points in the fields available.
The whole process of adding the bullet points to your listing backend is simple but what you insert matters more than anything. Before we dive into the nitty-gritty of it, let us understand why these bullet points are important in the first place.
Why are Bullet Points Important in Product Listings?
The benefits of Amazon bullet points are often underrated. Sellers need to take into consideration how important these are in increasing sales. Bullet points enable sellers to market the important specs of their products which they cannot explain in their titles. Also, customers make buying decisions rather quickly. It does not take them long to decide if they want to stay on a product listing, or move on. So, bullet points can be used to convince customers that the product is a perfect fit for their requirements in every way possible and they have selected the right product.
Any customer looks at the reviews, images, and bullet points before making a purchase. It is necessary for a seller to keep in mind that the time taken by customers to make buying decisions is rather short, only a few seconds to be precise. So bullet points are one of their go-to points to quickly skim through the points and decide whether to make a purchase or not. With the usage of all the right keywords in bullet points, you can easily grab your customer’s attention and impress them with your listing’s uniqueness. If you can succeed in doing that, rest assured, your sales volume will skyrocket in no time.
Bullet points are also important because they contribute to boosting your product’s visibility. How? On Amazon, Keywords used in bullet points are indexed along with the keywords used in titles and other parts of the product descriptions. Thus, optimizing product listings with keywords everywhere including bullet points improves your chances of a higher ranking on the Amazon SERP, which in turn increases visibility. But let’s not get ahead. It takes more than summarizing benefits or including keywords, to craft engaging Amazon bullet points.
What are Amazon’s Guidelines for Bullet Points which Every Seller Should Know?
Like all other aspects of selling on Amazon, there are guidelines to be strictly followed for writing the bullet points too. The information you provide to your customers and the structure of the content you maintain has to be in accordance with Amazon’s requirements. If you do not follow these guidelines, then your listing may get flagged.
- Bullet points must start with capital letters for all 5 points.
- Bullet points appear below the description or A+ content on a mobile device. However, they are still above the reviews, and only customer buys a product after reading the reviews. As a result, they will read the bullet points along with reviews.
- Vendors can have ten bullet points, whereas sellers can have up to 5 bullets. 5 is the maximum number allowed on Amazon’s product setup sheets, but vendors can add more bullets from the “Edit Detail” page.
- Even though vendors can add more bullet points, the character limit is less than sellers. Sellers can add up to 500 characters in each bullet point, whereas vendors can add up to 255 characters only. Please note that the character limit will vary according to the category.
- No bullet points contain any usage of promotional content, information on pricing or sales, and no discounts that you have on offer.
- Bullet points should focus on facts and features relevant to your product and not sound like marketing material.
How to Craft Succesful Bullet Points?
1. Add the Keywords you couldn’t Add in the Title
The product title is the first thing shoppers see when they arrive at your listing. Hence, it is one of the most crucial spots for placing your keywords. Amazon does not mind excessively keyword-stuffed titles, so feel free to add as many key target search terms as you like. When you complete your keyword research and fill in the target keywords in the title, there be more than enough keywords you can use on your bullets. Amazon’s algorithm does not use keywords from bullet points for ranking purposes. However, Amazon seller experts believe adding keywords to your listing helps you rank better. Do not go with keyword stuffing. Place your keyword in bullet points smartly so that both the shoppers and Amazon A9 algorithm like it.
2. Write for Your Customers
Remember that you’re writing these bullet points to get shoppers to buy your products. Along with mentioning the features and technical factors, these points should focus more on the advantages and benefits. When you use too many technical terms, buyers will not understand what you’re trying to communicate, which will lessen the significance of your bullet points. Write your bullet points while thinking about how they will sound to the customers. Bullet points should answer the customer’s asked questions. These things contribute to assisting customers in making a purchase. Check reviews and feedback, then include all the appropriate information in the bullet points. When you’re a new seller whose products haven’t received any reviews, you can peek at your competitors’ bullet points and reviews for insights. It will help with boosting conversions.
3. Make Headers “ALL CAPS”
Headers are crucial in bullet points because some shoppers are too lazy to read the rest of the content, and making headers in all caps makes it easier for shoppers to read. After all, it immediately draws attention.
4. Focus more on Benefits rather than Features
Your customers need to become acquainted with your product the way you are. So pitching all the technical product details at them won’t work. They aren’t even curious. They are here to search for a product that solves their problem. If your composition seems to resolve their issue, they will buy it, and if it just brags about the features, your shoppers won’t bother staying on the listing.
5. Keep It Simple
The average attention span of customers in your product listing is 8 seconds or even less (based on research). In these crucial moments, you should be able to provide shoppers with all the appropriate information. Because you get 500 characters doesn’t necessarily mean you should write consuming all of it. It will make your listing too messy, confusing, and too much information for buyers to read. More elongated bullet points aren’t always better, and neither are shorter. You should maintain between them. Keep each bullet point for one particular thing only.
6. Always be Honest
Marketing your product as the No. 1 product on Amazon sounds splendid, but it doesn’t work. You aren’t only lying to your customer, but because this is cheating, Amazon can flag your listing for making baseless claims. If a customer does not satisfy with your product, they can leave negative reviews. So don’t smudge your products in radiant colors; instead, highlight the USPs of your product, how your product is different from the competitors and how buyers can use your product.
Final Thoughts
Bullet points form an important part of your product listing and because of their prominent placement, they are one of the first and foremost areas of focus on your product detail page. So it is essential that you don’t misuse your bullet points by including too little or no information at all. Remember, your product’s first impression can make or break your conversion rates, therefore, you must strive to optimize your bullet points along with its keyword relevancy. If you find any difficulty creating informative bullet points, experts here at SIPRANSHECOMMGROWTH can takeover. Our Amazon Consultants have perfected the art of creating copies that help the buyers to make the buying decision.
