Repeat customers are more profitable for business, everyone knows that, and this applies to Amazon as well. So this begs the question that keeps haunting the minds of every Amazon seller – how do you get your customers to keep coming back? Amazon has over 126 million unique users visiting on mobile and 42 million unique users visiting on desktop. Since it is less expensive to attract a repeat customer than a new one, this means that gaining repeat business should be a key component of your marketing strategy. Building a relationship with your customers on Amazon is integral to fostering loyalty and attracting repeat business.
Building a base of repeat customers on Amazon involves a combination of excellent customer service, strategic marketing, and creating a positive shopping experience. Our Amazon consultants are here to guide you through Amazon and help your business reach new heights. Let’s embark on a journey to learn more about some essential ways that can help your brand become one that customers trust and want to revisit again and again.
Tips to get repeat customers
#1: Sell high-quality goods
It is obvious that this will encourage recurring purchases on Amazon. Making sure your product lives up to expectations is the first step towards convincing people to buy from you and to keep buying from you when there are so many competitors available just one click away.
Always deliver products of the highest caliber. Never compromise on product quality in order to save money, nor accept shoddy packing that provides no protection at all while in transit.
#2: Aim for the correct client
This is your wake-up call: it won’t help if you publish keyword-stuffed, somewhat relevant listings in the hopes that you’ll cast a broader net.
Because honesty is rewarded by Amazon’s algorithm, customers who click through and see a jumble of keywords and exaggerated claims won’t add items to their carts, which is never good news for you.
Moreover, ensure that the title contains appropriate high-volume keywords and accurate product information. It would also be wise to keep your listing copy optimized, informative, and concise. You’ll attract the right customers and have exactly what they’re looking for. If you require assistance, our Amazon keyword research services will prove to be quite useful for your business!
#3: Use the Subscribe & Save option
Customers can sign up for Amazon Buy Box with Subscribe and Save choices. Make use of the advertising resources available to you. The solution is simple: subscribers can easily schedule delivery and adjust the frequency to fit their needs with Subscribe and Save. It’s incredibly handy. Even better, there is no penalty if they decide to skip or cancel.
The main benefit of Subscribe and Save is that it does exactly what it claims it does: when clients sign up for multiple purchases, they are guaranteed to receive their goods at a continuous 15% discount. What’s not to enjoy?
#4: Take advantage of tailored audiences
For sellers hoping to boost their customer lifetime value and attract more return customers, Amazon’s Tailored Audiences tool has been a game-changer. Tailored Audiences, a feature of Seller Central’s Manage Your Customer Engagement tool, allows you to segment customers and offer new items and discounts with ease. It also comes with plug-and-play email templates.
You can currently focus on recent customers, high-spenders, and repeat consumers.
#5: Increase your brand presence
Sometimes, introducing your brand to consumers is just as important as convincing them to buy it. Putting a little cash on the table will improve sales and raise your profile.
The strategies listed below are all effective means of expanding your brand’s visibility to a wider audience.
You can rank your products higher in Amazon’s search engine results pages (SERPs) for relevant keywords related to the ASINs you are targeting by using Sponsored Product advertisements. They can increase traffic to the listing, and that helpful “Subscribe & Save” button truly shines if the buyer chooses to make a purchase.
Your brand store’s overall visibility is increased with Sponsored Brand advertisements. They’re an excellent tool for showcasing your complete line of products as opposed to just one (people, cross-sell and up-sell!).
Sponsored Brand films are a visually appealing and captivating approach to draw in more business. They have the ability to significantly increase click-through rates, which may lead to an increase in devoted patrons.
One useful tactic for focusing on customers who have already connected with your business is Sponsored Display remarketing. Sponsored Display advertisements for the ASIN you have selected will only show to customers who have already bought the same item—a tactful but powerful way to encourage repeat purchases.
Only keywords that contain your brand name or other trademarks unique to your business or ASINs are indexed by branded advertising campaigns. This strategic move is a useful deterrent against rivals who rank well in search engine results pages (SERPs) when consumers look for your product listings or brand name.
#6: Cross-sell other items in your catalog
As you know, showcasing your goods with A+ content is simple and visually appealing without getting lost in a sea of words. Providing readable and interesting material to potential customers increases the likelihood that they will trust your brand. It also offers a fantastic chance to cross-sell other relevant products in your catalog.
You can instantly improve the purchasing experience, boost consumer happiness, and win over loyal customers with A+ content.
#7: Create a compelling brand story
There must be a reason why you think of the companies you are familiar with and adore. Who made the clothing? Are the materials supplied responsibly? Does the packaging have recycled materials?
Your brand story is your chance to take center stage and emphasize what sets your company apart. Be bold and courageous. If your organization is family-run, honor your heritage. Put on your wellies if the carbon footprint of your company is zero! Take a selfie with Fido and contribute a portion of every transaction to a puppy shelter.
Customers are more likely to commit to your brand in the future if they are aware of your company’s history and philosophy, which you can establish by providing them with a concrete identity that fosters a favorable relationship.
#8: Don’t make false promises
Keep an eye on your seller reviews and convince dissatisfied clients that you’re dedicated to fixing the problem. Examine the feedback left by your clients and take action to address any concerns.
If a customer leaves a poor review, you can reach out to them using Amazon’s Brand Registry program and offer a refund or a replacement—which should make them happy! Or obtain further information about what went wrong.
While it may take some time, doing this demonstrates that your brand is one that acts and cares. To free up time for the numerous other things on your to-do list, there are software programs that make it simple to track and solicit fresh reviews and comments.
#9: Build an email list of customers
Building an email list is crucial for establishing direct communication with your customers. Encourage shoppers to subscribe by offering incentives such as exclusive discounts or early access to promotions. In addition to this, FBA Sellers can use the Manage Your Customer Engagement (MYCE) feature in Seller Central to send emails about new products and eligible promotions to brand followers and repeat customers. Craft personalized emails for customers who have made repeat purchases. Express gratitude, offer exclusive discounts, or provide sneak peeks into upcoming products to make them feel valued.
#10: Keep your customers engaged with regular updates
Send regular newsletters with valuable content, including new product launches, behind-the-scenes insights, and relevant industry news. Keep the content personalized and engaging to maintain interest. Align your updates with seasons, holidays, or current trends. Tailor your content to resonate with the preferences and interests of your target audience during specific times of the year. Introduce exclusive and time-limited promotions to create a sense of urgency.
#11: Establish a social media presence
Build a strong presence on key social media platforms where your target audience is active. Share a mix of content, including product highlights, customer testimonials, and engaging visuals. Encourage audience engagement by responding to comments, conducting polls, and sharing user-generated content. Foster a sense of community around your brand.
Furthermore, Amazon Sellers and Vendors can also use Social Media Promo Codes. Creating a Social Media Promo Code generates a unique URL with promotion details that businesses can use on social media and share with consumers.
Final thoughts
Trust is ultimately the foundation for gaining more recurring customers on Amazon. Customers want to know who they are doing business with, whether they are a trustworthy firm, and whether the company will fulfill its promises.
If you consistently provide high-quality products on Amazon, your brand will reap the advantages and those customers will come back again and time again.
We offer exceptional Amazon consulting service if you’re trying to expand your brand on Amazon and need help navigating the Amazon environment. We guide brands along an uncomplicated route to success through the labyrinthine maze that is Amazon.
