Not long ago, Amazon introduced the Brand Story feature, and it has quickly become a favorite among sellers for sharing their brand’s journey. Before this feature was launched, sellers typically included their brand story within Amazon A+ Content. Now, however, there is a dedicated section specifically for showcasing your story. Despite its popularity, many sellers are still unaware of how to fully leverage this feature. That’s exactly what we’re going to explore today—how to make the most of Amazon’s Brand Story feature.
The Benefits of a Brand Story
- Lets you stand out: Amazon is packed with products, but the Brand Story gives you a stage to shine. It’s your space to share what makes your brand tick—your values, your journey, and why customers should care.
- Makes shopping personal: Shoppers don’t just want products; they want to know the people behind them. Sharing your story humanizes your brand, making customers feel like they’re buying from someone they know, not just a random seller.
- Sparks curiosity: A great story pulls people in. When you share something interesting or relatable about your brand, it encourages customers to spend more time on your page, exploring what else you offer.
- Builds trust naturally: No one likes a hard sell, but a story? That’s different. It’s subtle but effective in showing customers that you’re genuine and passionate about what you do, which makes them more likely to trust you.
- Gives your brand a face: Without a Brand Story, you’re just another product on Amazon. With one, you become a brand customers can recognize and remember—making you the go-to choice when they shop again.
Crafting an irresistible Amazon brand story design
What constitutes a good brand story?
A good brand story is not just about words; it’s about creating a visually appealing narrative. Here’s how to achieve that:
- Collaborate with experienced designers: Consistency is crucial. Working with designers experienced in Amazon’s design landscape ensures your content remains optimized and cohesive across different elements on the platform.
- Visual appeal: The design should be visually appealing, aligned with your brand’s identity, and optimized for various Amazon elements such as A+ Content, Amazon infographic images, and the Amazon Brand Store.
Step-by-step guide to building your brand story on Amazon
Step 1: Lay your foundations
When you’re building your brand story, think of the Brand Carousel Background as your first step. This module is like the opening scene of your story, and it comes with two pictures for both computer and phone screens. You can also add text and headers if you want. These images are super important because they create the look and feel of your brand story.
What’s cool is that they stay in one place as customers scroll down, giving a consistent visual theme to your whole story. So, it’s like setting the stage for the rest of your brand story, making sure it looks just right for anyone checking out your products.
Tips: Follow Amazon’s specifications for image sizes. Keep the right-hand side of the background image clean to maintain a polished look, and strategically place your brand logo and strapline.
Step 2: Tell the customer what you sell
Make the most of the Brand ASIN & Store Showcase widget to shine a spotlight on up to four of your ASINs (Amazon Standard Identification Numbers). For each ASIN, you’ll need a supporting image that showcases your product. If you have more than four fantastic products to showcase, no worries! You can use this widget multiple times.
But here’s where it gets interesting – including your brand store ID. This little ID acts like a magical link, creating a “see all” button that takes customers straight to your entire store. It’s like opening the door to your brand’s world. This not only boosts the number of visitors to your store but also keeps them browsing around longer, discovering more of what your brand has to offer. So, in a nutshell, it’s your ticket to increasing traffic and keeping customers happily engaged with what you have to offer.
Tips: Optimize content by adding relevant image keywords. Link to category store front pages to make it specific to the ASINs displayed.
Step 3: Call out USPs or categories
The Brand Focus Image module – a special space in your brand story where you can make certain things stand out. This is like a dedicated spotlight for showcasing something unique about your brand, also known as a USP (Unique Selling Point), or a specific category of products you want to highlight.
To make this module visually appealing, you need a background image with dimensions of at least w362 x h453 pixels. Think of this image as the canvas for telling a story within your story. It’s a chance to use a picture that perfectly captures what makes your brand special or emphasizes a specific product category.
And here’s the cool part – just like the carousel background, you can add an optional header and text box. Use these to provide a bit more context or information about what you’re showcasing. It’s like adding captions to your brand’s visual story, giving customers a bit more insight as they scroll through. So, in a nutshell, the Brand Focus Image module is your creative space to visually highlight and explain the unique aspects of your brand or specific product categories.
Tips: Choose a lifestyle image or infographic that is relevant to your brand. Use the widget to call out a specific USP or category.
Step 4: Share your brand’s story
In the Brand Logo and Description part, you need a picture that’s at least w315 x h145 pixels. This picture is like your brand’s face, usually showing your logo. You also have the option to add some text. Here, you can share your brand’s story – how it started, who founded it, or any other interesting details that make it personal.
So, basically, the Brand Logo and Description space is where you show your brand’s logo and share a bit of its story. It’s a quick way for customers to connect with your brand as they check out your products.
Step 5: Let’s chat
Enhance customer interaction using the Brand Q&A widget. You have the flexibility to either pick from ready-made questions or come up with your own. This step is an opportunity to dive deeper into your brand’s narrative, placing emphasis on its origin, distinctive qualities, passion, and how it approaches problem-solving.
By using this widget, you invite customers to ask more about your brand, fostering a deeper connection. You can use pre-set questions like “How did we get our start?” or create custom ones based on what customers often inquire about. This engagement not only provides valuable insights into your brand but also allows customers to feel more connected and informed about what makes your brand special. So, think of the Brand Q&A widget as a virtual conversation starter that adds depth to your brand story and builds a stronger bond with your audience.
Making your brand story stand out
Repeated for emphasis – collaborate with a designer experienced in Amazon design. The visual appeal is crucial for capturing the attention of Amazon shoppers. Ensure consistency in your brand’s logo, tone, and ‘look & feel’ across all platforms.
Remember, creativity is your ally. Craft content that resonates with your customers, and strategically add links to your store and best-selling products. By doing so, you not only enhance your brand story but also redirect customer focus towards your offerings, leaving competitors in the rearview.
In the world of Amazon, where every click counts, your brand story is the tool that transforms curious shoppers into loyal customers. So, tell your tale, showcase your uniqueness, and let your brand shine on the e-commerce stage!
Unlock the true potential of your brand on the e-commerce stage with a compelling brand story crafted by SIPRANSH ECOMMGROWTH, your trusted Amazon management agency. Elevate your presence on platforms like Amazon through our expertly designed narratives that captivate your audience. Let your brand’s unique journey, passion, and offerings shine with authenticity. Take the first step towards turning clicks into lasting connections. Contact our Amazon experts today for a brand story that sets you apart in the digital marketplace.
