Amazon Virtual Product Bundles

Offer discounts, raise your average order value, and boost overall sales by setting up Amazon virtual product bundles.

The virtual product bundles tool enables brand-registered sellers to group together 2 to 5 related products and list them on a single product detail page. You can showcase multiple products under one offer without the need to physically pack them together or make any adjustments to your FBA inbound inventory.

Using virtual bundles not only saves time but also enhances the shopping experience by offering convenience and value to your customers. By bundling products, you can offer them at a special discounted rate. It’s important to note that the bundle price must be equal to or lower than the combined price of the individual products included.

Our Process For Creating Virtual Bundles

FAQS

Frequently Asked Questions

Find answers and helpful insights in our Frequently Asked Questions section

How do you select products for a bundle?

We select 2-5 brand-registered ASINs that complement each other and choose a main component ASIN to define the search and browsing category. We also analyze competitors and Amazon's frequently bought-together section for relevant product selection.

How do you determine the price for the bundle?

We set a competitive yet profitable bundle price that is less than or equal to the total price of all ASINs. We use the FBA Revenue Calculator to help decide on the best pricing strategy to avoid losing the Buy Box.

How do you ensure the bundle category is correct?

We place the product bundle ASIN in a relevant category, choosing the category based on the main product if the items belong to different categories.

How do you enhance the visual appeal of the bundle?

We refurbish product images, create enticing hero images, and generate lifestyle composite images using advanced Photoshop techniques to ensure the bundle is visually appealing and professional.

How do you optimize the listing for a bundle?

We treat the bundle as a new listing by creating fresh content, finding relevant keywords, and following necessary guidelines. We ensure titles and bullet points highlight that the product is a bundle and use new images to show all included products.

Can you manage the entire bundle setup process?

Yes, we handle everything from logging into Amazon Seller Central, selecting ASINs, creating and editing titles and descriptions, adding images, setting prices, and managing the brand store submission process.

What tools do you use for pricing and optimization?

We use the FBA Revenue Calculator for pricing and advanced Photoshop techniques for creating rich multimedia content tailored to your products.

How do you handle the brand store submission process?

We execute, manage, and follow up on all aspects related to the brand store submission process, ensuring your product bundles are effectively showcased.