Amazon Live
Engage, inform, and convert customers in real-time with Amazon Live – boost brand visibility and sales through interactive streaming.
Amazon Live offers brands a dynamic way to connect with shoppers via live video streams. It enables sellers to demonstrate products in action, respond to questions in real-time, highlight new launches, and share valuable insights about upcoming offerings. Once the live session ends, your video remains on the product detail page, allowing future customers to view it whenever they browse. Currently, Amazon Live is available only to professional U.S. sellers enrolled in Brand Registry, U.S. vendors with an approved Amazon Storefront, and Amazon Influencers with an active storefront. The feature works exclusively with iPhones or iPads.
Proven Strategies to Maximize Your Impact with Amazon Live
Livestream For at Least 30 Minutes
Ideally, the live stream shouldn’t last less than 30 minutes. With informative and entertaining content, the shoppers get hooked on your live video session. A longer and more engaging stream encourages shoppers to spend more time with your brand and explore the products in more detail.
Urge Your Audience to Interact
Connect well with your viewers and encourage them to ask questions, hit the reaction buttons, and follow your brand to receive timely notifications. Reply promptly to the questions asked by your customers and share your comments and opinions to make the interactions insightful.
Include Multiple Calls to Action
The new shoppers are likely to come and go throughout the stream, so it is important to highlight the special features and benefits of the products and even repeat your CTA throughout your live broadcast. In the CTA, you can use some ‘words’ or ‘expressions’ to motivate shoppers to make more purchases.
Use the Custom Promotions Feature to Add Text of Your Choice
You can display promotional codes at the bottom overlay of your live video to attract more sales. To draw the attention of the viewers during the live stream, call out attractive ‘one-day’ long promotional offers to acquire better conversions and sales.
Engage With a Live Audience
In addition to interacting and addressing viewers’ queries, create live-only promotions for your audience as a mark of appreciation for their time and involvement in your stream. This will encourage them to return and be a part of your future broadcasts.
Demonstrate Your Products Live
Only talking about a product won’t bring results; showcase it and demonstrate its usage. Live streams can be used as a powerful medium to explain the working of your products and emphasize their key attributes and benefits to your viewers.
Share a Livestream with Audiences on Amazon
Share your live streams by using the link in the app with audiences off Amazon. You can send the links to your social media followers and email lists.
Livestream During Major Events
By conducting live streams during events like Prime Day or Black Friday, you can grab the attention of a wide range of potential customers. Taking due advantage of the increased traffic on your detail page, you can drive more conversions and sales on major event days.
