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Amazon DSP Advertising

Enhance your advertising strategy with Amazon DSP ads
Amazon DSP (Demand-Side Platform) enables brands to automatically purchase display, video, and audio ads across multiple channels, both on Amazon and externally. With programmatic advertising, DSP simplifies ad buying, but the true game-changer lies in the access it provides to Amazon’s vast pool of consumer data. Every action, from a search or click to a purchase or review, is meticulously tracked by Amazon, helping brands deliver the right message to the right audience with precision.
As your dedicated Amazon advertising agency, we’ll help you make the most of Amazon DSP by fine-tuning your campaigns and managing your budget efficiently. Our team of experts will craft a tailored targeting strategy to drive higher engagement for your DSP ads, leading to better conversions and increased revenue.

What You Get with Our Amazon DSP Advertising Solutions

Static Display Ads

We create static display ads featuring an image and a call-to-action. These ads redirect shoppers to an Amazon product listing, Amazon brand store, or your website, helping to drive traffic and sales.

Dynamic Ads

Our dynamic ads automatically optimize their content based on the targeted audience’s preferences and interests. These ads can only direct customers to the Amazon product listing page, ensuring highly relevant and engaging content.

Audio Ads

We produce Amazon audio ads, similar to radio commercials, lasting ten to thirty seconds. These ads are perfect for promoting brand awareness, powering marketing campaigns, or launching new products.

Video Ads

We create video ads that are displayed both on and off Amazon. These ads direct customers to your product page or your business website, providing a dynamic and engaging way to showcase your products.

Over-the-Top (OTT) Ads

Our OTT ads are full-screen video ads similar to television commercials. These non-clickable ads aim to create awareness and entice shoppers to take action.

Audience Targeting

Amazon DSP offers deep insights into shoppers’ buying behavior and intent. We utilize various targeting strategies such as behavioral, lifestyle, contextual, remarketing, audience lookalike, and advertiser audiences to ensure your ads reach the right customers.

Comprehensive Reporting

We use data provided by Amazon DSP to track how off-Amazon ads convert into Amazon sales. Our experts provide in-depth reporting and effective optimization to ensure a better return on investment.

FAQS

Frequently Asked Questions

Find answers and helpful insights in our Frequently Asked Questions section
What do you need to get started with Amazon DSP Advertising?
We need access to your Amazon account, budget information, and an understanding of your campaign goals, such as brand awareness or retargeting.
What charges are associated with DSP Advertising?
Costs vary depending on the campaign type, targeting preferences, and the budget. We recommend contacting us for a tailored proposal based on your needs.
What ad types can you run through Amazon DSP?
We can run a mix of display, video, and audio ads to target both on-Amazon and off-Amazon audiences.
Do you create ad creatives or require them from us?
We offer creative services, but if you have pre-made content, we can use that as well.
How long does it take to launch a DSP campaign?
Typically, we need about 1-2 weeks to gather details, set up the strategy, and get the campaign approved by Amazon.
Do you provide reporting on DSP campaigns?
Yes, we provide detailed reports on ad performance, impressions, click-through rates, and conversions to keep you informed.

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