Brand Overview
CASA A’DORA is a home décor brand focused on premium blackout curtains designed to address the specific needs of customers shopping for window treatments in the Saudi Arabian market.
The featured product is:
CASA A’DORA Premium Blackout Curtains designed around key customer needs, including 100% blackout, thermal insulation, sunlight/heat blocking, privacy, and modern home aesthetics.
The objective of the PPC strategy was not simply to generate traffic, but to build a profitable and scalable advertising structure capable of converting high-intent curtain shoppers while controlling advertising costs.
Challenges
Building Visibility in a Competitive Curtain Category
The blackout curtain category contains a wide range of competing products targeting generic terms such as:
Curtains, Blackout curtains, Room darkening curtains, Thermal curtains, Bedroom curtains, Window curtains
Competing against established listings required a strategy focused on high-intent and product-relevant search terms rather than relying heavily on broad traffic.
Balancing Traffic With Advertising Efficiency
The campaign generated substantial visibility, but the primary challenge was maintaining a healthy balance between:
Impressions → Clicks → Purchases → Sales
Rather than pursuing impressions alone, the strategy focused on identifying campaigns and targeting types that could produce profitable sales at controlled ACoS.
Different Customer Purchase Intent
Curtain shoppers can search from very different perspectives.
Some customers search by:
Product, Benefit, Appearance/variation
This required separating different forms of search intent instead of treating all curtain keywords equally.
Establishing a Strong Conversion Foundation
Because the product is in a competitive home décor category, PPC traffic alone was not enough. The product detail page needed to communicate the key purchasing factors clearly:
Blackout performance, Thermal insulation, Sunlight/heat blocking, Curtain dimensions, Number of panels, Product appearance, use in bedrooms and living rooms. The strategy therefore combined PPC optimization with listing conversion improvements.
Actions Taken
Performance-Based PPC Analysis
Campaign performance was analyzed using:
Impressions, Clicks, CPC, Purchases, Sales, ACoS, ROAS
The account was generating sales while maintaining a relatively controlled advertising cost.
Competitor Keyword Research
Competitor research was incorporated into the PPC strategy using Helium 10/Cerebro-style reverse ASIN analysis.
Rather than copying every competitor keyword, the focus was placed on keywords where:
Multiple competitors were ranking + the keyword was highly relevant to CASA A’DORA + the keyword demonstrated commercial intent. This created a more focused keyword pool for PPC and listing optimization.
Product Targeting Strategy
A separate competitor-targeting approach was developed to reach shoppers already browsing similar curtain products. Competitor ASINs were evaluated based on Product similarity. This allowed CASA A’DORA to compete not only for search terms but also for competitor product detail-page traffic.
Sponsored Video Strategy
A Sponsored Video campaign was developed to communicate the product’s strongest visual benefits.
The keyword strategy focused on high-intent terms such as:
Blackout → Thermal → Heat Blocking → Bedroom/Living Room → Color
The video creative was positioned around the customer problem, rather than simply presenting the product.
Harsh sunlight → darker room → improved comfort
This approach aligned the advertising creative with the key reasons customers would purchase blackout curtains.
Results
Overall Amazon Sales Performance August 2026
The business report showed: The sales graph also shows increasing sales activity toward the latter part of the month, with several stronger daily sales peaks.
PPC Performance
The Amazon Advertising dashboard showed:
Aug-26 Month Details
Impressions: 59,163
Clicks: 823
Purchases: 36
Total Sales: SAR 10,900.56
Total Orders: 80
Ad Spend: SAR 688.41
Ad Sales: SAR 5,907.17
ACoS: 11.68%
ROAS: 8.56
This means approximately SAR 8.56 in attributed sales was generated for every SAR 1 spent on advertising.
The advertising campaign also accounted for approximately 54% of total August ordered product sales based on the provided dashboard figures, indicating that PPC was a significant contributor to overall revenue.
Key observation
The Automatic Targeting campaign was the strongest significant volume driver, generating the highest sales and an excellent 12.38 ROAS.
The 31.51% ACoS manual campaign, however, stood out as the weakest major campaign in the provided data and represents the clearest opportunity for bid, targeting, and budget optimization.
Key Wins Achieved
Strong Advertising Efficiency
The overall PPC account achieved:
11.68% ACoS
which indicates controlled advertising expenditure relative to attributed revenue.
Strong Return on Ad Spend
The account generated:
8.56 ROAS
demonstrating that PPC was producing substantial attributed revenue relative to advertising investment.
Better Budget Allocation Opportunities
Campaign-level analysis identified clear differences in efficiency.
High-performing campaigns can be given greater budget availability, while inefficient campaigns.
Multiple Sources of Sales
CASA A’DORA’s PPC strategy was not dependent on a single targeting method.
Sales were generated through:
Sponsored Products (Automatic targeting + Manual keywords + Product targeting strategy) and Sponsored Brands. This provides a stronger foundation for future scaling.
Sept-26 Sales increased by 821.26% and continue growing.
Conclusion:
This case study demonstrates that successful Amazon.sa growth comes from strategic PPC optimization rather than simply increasing ad spend. By refining keyword targeting, restructuring campaigns, optimizing bids, and focusing on high-intent blackout and thermal curtain searches, CASA A’DORA achieved SAR 10,900.56 in total sales, with SAR 5,907.17 in attributed ad sales, while maintaining an 11.68% ACOS and 8.56 ROAS. The key takeaway is that sustainable growth comes from continuous performance analysis, precise targeting, and smart budget allocation. With ongoing optimization and scaling of high-performing campaigns, CASA A’DORA is well positioned to strengthen its presence and drive profitable growth on Amazon.sa.
