We all know Amazon is the world’s largest eCommerce platform —but are you adequately standing out among your competitors? Don’t worry, you have the opportunity to reach hundreds of thousands of shoppers looking for their next great deal by offering promotions and discounts through Amazon’s Lightning Deals.
This blog covers how to gain new-to-brand customers and get more eyes on your products by using Amazon Lightning Deals. Let’s dive into benefits, examples, if Lightning Deals are worth it, and much more. Amazon has set the measure high for online shopping with two-day shipping and near-endless products, Amazon sellers, and vendors. If you are an Amazon seller for quite some time, you may know that being competitive is insufficient. One way to attract shoppers is through Amazon Lightning Deals. These deals are promotional offers that run on Amazon for a fixed period. They run for 4-6 hours on the Amazon Deals page usually. If you run a Lightning Deal for your product, your sales will improve quickly.
What is an Amazon Lightning Deal?
Amazon Lightning Deals are limited-time offers that are available for a short period, usually several hours or less. These deals are often highly discounted and are available on a wide range of products, including electronics, household goods, fashion, and more. The deals are called “Lightning Deals” because they are available for a limited time and are only available in limited quantities. When a Lightning Deal is available, customers can add the item to their cart and complete their purchase before the deal expires. If the deal expires or the product sells out, the item will no longer be available at the discounted price.
Amazon Lightning Deals can be found on the “Today’s Deals” page on Amazon’s website or in the Amazon mobile app. Customers can also sign up to receive notifications when Lightning Deals become available on products that they are interested in.
It’s important to note that Lightning Deals are only available for a short time and may sell out quickly, so it’s important to act fast if you see a deal that you’re interested in. Additionally, some Lightning Deals may only be available to Amazon Prime members, so it’s important to check the details of each deal before making a purchase.
How to Create an Amazon Lightning Deal?
The first step to creating a Lightning Deal is to check the eligible items by clicking on the ‘Create Deals’ button. You can find it in the Amazon Seller Central dashboard. Once you click, you can find the available promotions at hand.
To apply for a Lightning Deal on Amazon, follow these steps:
1. Go to Seller Central: Log in to your Seller Central account on Amazon.
2. Click on Advertising: Click on the Advertising tab in the top menu bar.
3. Select Lightning Deals: Select “Lightning Deals” from the dropdown menu.
4. Check eligibility: Check your eligibility for Lightning Deals. Your account must be in good standing, and you must have a Professional selling plan, among other requirements.
5. Choose a product: Choose the product that you want to feature in your Lightning Deal.
6. Set discount and quantity: Set the discount and quantity for your Lightning Deal. Amazon recommends setting the discount at a minimum of 20% off the current price.
7. Choose a date: Choose a date for your Lightning Deal. Amazon recommends running your deal for a minimum of 4 hours and a maximum of 24 hours.
8. Submit your application: Once you’ve filled out all the necessary information, click the “Submit” button to submit your application.
9. Wait for approval: Amazon will review your application and notify you if your deal has been approved. If your deal is approved, it will be scheduled to run on the date you selected. If your deal is approved it will be shown on the detail page as well of that product.
It’s important to note that Lightning Deals are subject to availability and Amazon’s approval. Not all applications for Lightning Deals are approved, so it’s important to carefully follow Amazon’s guidelines and best practices when submitting your application.
Are you eligible to create a Lightning Deal on Amazon?
Amazon sellers who have a Professional selling plan and are in good standing with Amazon are eligible to create a Lightning Deal. However, there are other eligibility requirements that sellers must meet in order to create a Lightning Deal, such as having a minimum feedback rating, offering products that meet Amazon’s product quality standards, and meeting Amazon’s pricing policies. Additionally, not all products are eligible for Lightning Deals, and Amazon may limit the number of Lightning Deals that a seller can create based on their sales history and performance on the platform.
Benefits of Amazon Lightning Deals
If you’re a seller on Amazon, running a Lightning Deal can be an effective way to boost sales and increase product visibility. Here are some tips for maximizing your sales with Amazon Lightning Deals:
1. Choose the right product: Not every product is a good fit for a Lightning Deal. Choose popular products, that have good reviews, and have a healthy inventory level. Be sure to also check the competition and make sure your deal is competitive.
2. Set an attractive discount: Lightning Deals are all about offering a deep discount to attract buyers. Amazon recommends setting the discount at a minimum of 20% off the current price. The bigger the discount, the more likely customers are to buy.
3. Time your deal strategically: Timing is key when it comes to running a successful Lightning Deal. Choose a time when your target audience is likely to be shopping on Amazon. For example, if you’re selling a product that’s popular with parents, consider running your deal during the back-to-school season or before major holidays.on Amazon. For example, if you’re selling a product
4. Use high-quality images & product descriptions: Your Lightning Deal will be more appealing to buyers if it has high-quality images and a detailed product description. Make sure your images are eye-catching and showcase your product’s features. Write a detailed product description that highlights the product’s benefits.
5. Promote your deal: Once your Lightning Deal is live, make sure to promote it on social media, your website, and other channels to drive traffic to your Amazon listing. This can help increase visibility and generate more sales.
By following these tips, you can maximize your sales with Amazon Lightning Deals and increase your product’s visibility on the platform.
Are Amazon Lightning Deals Free?
While there is no fee to apply for a Lightning Deal on Amazon, if your deal is approved, there is a fee to participate. The fee for a Lightning Deal is a non-refundable fee that varies depending on the category of the product being featured on Amazon, if your deal is approved, there is a fee to participate. The fee for a Lightning Deal is a non-refundable fee that varies depending on the seller’s account after the deal runs, regardless of whether or not the inventory sold out during the deal. The fee is typically a percentage of the sale price of the featured product and ranges from $150 to $500 per deal depending on the product category.
It’s important to carefully consider the cost of the Lightning Deal fee and factor it into your pricing strategy when deciding whether or not to apply for a Lightning Deal. Additionally, you should also consider the potential benefits of the increased visibility and sales that a Lightning Deal can provide.
Amazon Prime Day Lightning Deals
Amazon Prime Day is an annual event where Amazon offers exclusive deals to Prime members. During Prime Day, Lightning Deals can be a powerful tool for sellers to increase visibility and sales on the platform. Prime Day Lightning Deals work similarly to regular Lightning Deals, with some key differences:
Duration: Prime Day Lightning Deals typically run for a shorter duration than regular Lightning Deals. They can last for as little as 4 hours, while regular Lightning Deals can last for up to 24 hours.
Inventory: Prime Day Lightning Deals typically have more limited inventory than regular Lightning Deals. This is because Prime Day deals are highly anticipated by shoppers, and sellers may want to limit the quantity available to create a sense of urgency and encourage shoppers to buy quickly.
Competition: The competition for Prime Day Lightning Deals can be even more intense than regular Lightning Deals. With so many sellers offering deals on Prime Day, it’s important to make sure your deal stands out from the competition.
Planning: It’s important to plan your Prime Day Lightning Deals well in advance. Amazon typically requires sellers to submit their Lightning Deal applications several weeks in advance of Prime Day, and there may be additional requirements or restrictions that apply specifically to Prime Day deals.
Prime Day Lightning Deals can be a powerful tool for sellers to increase sales and visibility on the platform. However, they require careful planning and execution in order to be successful, and sellers should be prepared to compete with a large number of other sellers offering deals during the event.
When can you skip the Lightning Deals?
When eligible, you can definitely try Amazon Lightning Deals for all the reasons mentioned above. However, the main reason for skipping these deals is the cost involved. Since you need to pay an additional fee to feature your products under deals, it may or may not be sustainable for your margins. Depending on the product selling price and the cost involved in creating deals, you need to determine if Amazon Lightning Deals are worth your investment.
Another potential reason is inventory. By creating a Lightning Deal for your product, you need to be prepared to increase sales volume. If you have a hard time fulfilling your orders, it may hurt your Amazon seller rating and inventory. If you’re not prepared to handle the spike in sales, Amazon Lightning Deal may not be your best option.
Common Challenges with Amazon Lightning Deals
While Amazon Lightning Deals can be a powerful tool for increasing sales and visibility on the platform, there are several challenges that sellers may face when running these deals:
Limited inventory: Lightning Deals are only available in limited quantities, and if you sell out of your inventory before the deal ends, you may miss out on potential sales. It’s important to carefully manage your inventory levels and ensure that you have enough stock to meet demand.
Competition: With so many sellers on Amazon, competition for Lightning Deals can be intense. It’s important to make sure your deal is competitive and stands out from the competition.on Amazon, competition for Lightning Deals can be intense. It’s important to make
Timing: Choosing the right timing for your Lightning Deal is crucial. If you run your deal at a time when your target audience is not shopping on Amazon, you may miss out on potential sales.
Technical issues: Technical issues can sometimes arise when running Lightning Deals, such as problems with inventory management or glitches with the Amazon platform. It’s important to have a contingency plan in place to deal with any technical issues that may arise.
Compliance: Amazon has strict guidelines for Lightning Deals, and failure to comply with these guidelines can result in your deal being canceled or your account being suspended. It’s important to make sure you understand and comply with all of Amazon’s guidelines when running a Lightning Deal.
While there are challenges associated with running Lightning Deals on Amazon, with careful planning and execution, these deals can be a powerful tool for increasing sales and visibility on the platform.
Let’s End Here
As an Amazon seller, you always seek ways to increase sales and boost profits. One great way to do this is by taking advantage of Amazon Lightning Deals. Lightning offers are a great way to promote your products and reach a wider audience, but they can also be a lot of work. SIPRANSH ECOMMGROWTH can help sellers with Amazon Lightning Deals in several ways:
Strategic planning: Our team of experts helps you plan and execute a strategic Amazon Lightning Deal campaign. They can help you choose the right products to feature, set competitive discounts, and time your deals for maximum impact.
Amazon expertise: We have experts that specialize in Amazon and provide valuable insights into how the platform works and how to optimize your listings for maximum visibility and sales. They can help you navigate Amazon’s complex rules and regulations, and ensure that your Lightning Deals comply with Amazon’s guidelines.
Amazon Product Listing Optimization: We help you optimize your product listings for Amazon’s search algorithm and ensure that your product images and descriptions are optimized for maximum conversion.
Promotional support: Our team helps you promote your Lightning Deals on social media, email marketing, and other channels to drive traffic to your Amazon listings and increase sales.
Analytics and reporting: We provide you with detailed analytics and reporting on the performance of your Lightning Deals. This can help you identify trends, optimize your pricing and promotions, and make data-driven decisions to improve your overall sales performance on Amazon.
