Customers and Sellers are well-known with Basic A+ Content and must have come across them on Amazon Product Listings Pages. Basic A+ Content comprises Enhanced Branded Content and Brand Story options for Content Advertising. Both of them are easily available under the titles of Product Description & From The Brand.
Amazon Premium A+ Content stands for premium graphics experience for Amazon Sellers to advertise their products with enhanced tools. Amazon Premium A+ Content has been updated with better features and for more convenient for Amazon Sellers.
Previously, Premium A+ Content was available only after a fixed fee was paid for its usage. But later on, Amazon decided to give Premium A+ Access to Amazon Sellers with no fee but with few terms and conditions as Eligibility Criteria to avail the Premium A+ Content access.
We will get through all the related information with Premium A+ Content in detail. Let’s get started with the same.
What is Premium A+ Content?
Premium A+ Content is similar to Amazon Basic Enhanced Brand Content but offers premium module categories that are not found in Basic A+ Content.
The quality and resolution of graphics used in Premium A+ Content is larger and better when we compare it with Basic A+ Content. There are a lot of options such as Video Carousel, Full Video Module, and Modern Comparison Chart Styles, etc which cannot be found in Basic A+ Content.
Who Can Use Amazon Premium A+ Content?
Premium A+ Content is now accessible to Amazon Sellers without paying any fees for the same. However, Amazon has few eligibility criteria for Amazon Sellers to fulfill to avail the Premium A+ Content for their seller accounts.
What Are The Eligibility Criteria of Premium A+?
The following are the eligibility criteria to get access to Premium A+ Content of Amazon in 2024:
- All of the Brand Owned ASINs in your catalog must contain published A+ Brand Story A+ Brand Story
- You must have at least 5 A+ Content project submissions in “Approved” status within the past 12 months
- Access to Premium A+ is now given to all worldwide marketplaces once eligibility is met. Enrollment to Premium A+ is granted every Friday.
- You will be notified if you meet the criteria and will not need to contact us for access.
Exclusivity of Premium A+ Content
Following are the exclusive features of Premium A+ Content for Amazon Sellers:
- 16 Premium Choices of Modules
- Upto 7 Modules of 1464px Wide
- Full-Width Video
- Multiple Video Caraousel
- Video with Text
- Full-Width Images with Hotspots
- Images with Background Text
- Interactive Comparison Charts
- Other Carousel Modules
Basic Requirements For Using/ Uploading Premium A+ Content
File Formats:
.jpg
.bmp
.png
File Sizes:
Individual Image Files should be less than 2MB
Resolution:
At least 72 dpi
Color Space:
RGB Only, CYMK not supported
Amazon Premium A+ Content Modules: Table of Contents
- Premium Full Image
- Premium Text
- Premium Images with Text
- Premium Videos
- Premium Comparison Tables
- Premium Hotspots
- Premium Carousels
- Premium QnA
- Premium Technical Specifications
- Brand Highlight
Module 1: Premium Full Image
Desktop Layout:
Image: 1464px W X 600px H min
Mobile Layout:
Image: 600px W X 450px H min
Character Count Limits:
Headline: 80 characters
Body: 300 characters
Premium Full Image Module is the most versatile and most widely used module of Premium A+ Content. As you can see this module allows us to showcase our product image with infinite customization and personalization. It offers to use blank canvas to create our module image as per our choice. Sellers can use this as the first module image for their Premium A+ Content showcasing the brand logo, title, and close-up product image.
Module 2: Premium Text
Default Layout:
Created By Amazon
Character Count Limits:
Headline: 80 characters
Body: 300 characters
Premium Text Module is used when you want to emphasize detailed information or summary that you want your customers to read. Usually, Enhanced Brand Content is used to focus more on videos and images rather than text. But this module can be used when you want to showcase important details regarding your product or brand. The module is created with a default layout. To use this module, you just need to upload the text in the backend. No personalization can be done in terms of font color, size, or style.
Module 3: Premium Background Image with Text
Desktop Layout:
Image: 1464px W X 600px H min
Mobile Layout:
Image: 600px W X 450px H min
Character Count Limits:
Subheadline: 40 characters
Headline: 60 characters
Body: 300 characters
Note: The text box can be positioned to the left or right. Text color can be black or white.
Premium Background Image with Text is usually used when you want to showcase a lifestyle image of your product with an overlayer of text with white color or black as per your choice. With this module two things can be done, first, your lifestyle image is showcased properly, and second you get to overlay your text so it is not missed out by your customers.
Module 4: Premium Four Images & Text
Desktop Layout:
Image: 300px W X 225px H min (each)
Mobile Layout:
Image: None – will use desktop image asset
Character Count Limits:
Subheadline: 80 characters
Headline: 30 characters
Body: 150 characters
Premium Four Images & Text is used for displaying four different images with different text in a single module. This can help show different logos, and key features with icon images and texts, etc. You can use this module to showcase different color variants as well.
Module 5: Premium Dual Images & Text
Desktop Layout:
Image: 650px W X 350px H min
Mobile Layout:
Image: None – will utilize desktop image asset
Character Count Limits:
Subheading: 50 characters
Headline: 50 characters
Body: 300 characters
Premium Dual Images & Text is used for displaying two images with two different texts similarly as seen in the Premium Four Images & Text Module. The only difference is that the premium four images with text module had 300px images whereas the premium dual images & text module had 600px images.
Module 6: Premium Single Image with Text
Desktop Layout:
Image: 800px W X 600px H min
Mobile Layout:
Image: None – will utilize desktop image asset
Character Count Limits:
Subheading: 40 characters
Headline: 80 characters
Body: 500 characters
Premium Single Image with Text Module can be used when you want to show your product image with a detailed summary of information in paragraphs. You can use this module to showcase benefits, and key features of your product along with a close-up product image.
Module 7: Premium Full Video
Desktop Layout:
Video type: .mp4 only (Flash is unsupported)
Video resolution: 960:540 min
Video size: 200 MB max
Video length: 180 sec max
Image (for video preview): 1464px W x 600px H min
Image file types: png, jpg, jpeg
Mobile Layout:
Video: None – will utilize desktop image assets
Image: None – will utilize desktop image assets
Character Count Limits:
Headline: 80 characters
Body: 300 characters
Premium Full Video gives you the ultimate option to upload a video having product features, showing how your product works, assembling your product, or anything you want to showcase in video format. This format is one of the main reasons sellers want to have Premium A+ Content Access because video content is not available in Basic A+ Content EBC Modules.
Module 8: Premium Video with Text
Desktop Layout:
Video: 800px W x 600px H min
Video size: 200 MB max
Video length: 180 Sec max
Image (for video preview): 800px W x 600px H min
Mobile Layout:
Video: None – will utilize desktop image assets
Image: None – will utilize desktop image assets
Character Count Limits:
Subheadline: 40 characters
Headline: 80 characters
Body: 500 characters
Video title: 50 characters
Video description: 200 characters
Premium Video with Text is used when you want to showcase text with your video. You can show a paragraph beside the video having details such as features, key points, uses of products, etc. This module can be used if you want to show video playing on one side as well as text intact on one side.
Module 9: Premium Comparison Table 1
Desktop Layout:
Image: 200px W x 225px H min
Mobile Layout:
Image: None – will utilize desktop image assets
Character Count Limits:
Module headline: 80 characters
Image headline: 25 characters
Feature: 30 characters
Tooltip: 150 characters
Detail: 30 characters
Note:
Products: 4 min – 7 max
Features: 5 min – 12 max
Comparison Tables are always helpful not only to show your product comparisons but also to show product lines, key features, pricing, and direct links to your other products. In Basic A+ Content, only one module with a fixed format is available. But with Premium A+ Content Access, you get 3 different styles of comparison charts.
The first comparison table is similar to the Basic A+ Comparison Thart Module. Here the differences you will get in the Premium A+ Content Module that is the images are bigger, you have the option to highlight columns, etc. You can use this module to show different features or colors.
Module 10: Premium Comparison Table 2
Desktop Layout:
Image: 300px W x 225px H min
Mobile Layout:
Image: None – will utilize desktop image assets
Character Count Limits:
Module headline: 80 characters
Image headline: 30 characters
Feature: 30 characters
Body Text: 80 characters
Note:
Products: 2 min – 3 max
Features: 2 min – 5 max
Premium Comparison Table 2 is a unique module out of Premium A+ Content Modules. It is one of the exclusive modules available for sellers only with premium access. It has fancy detailing, with a larger picture visibility option. This module is used to showcase.
Module 11: Premium Comparison Table 3
Desktop Layout:
Image: 488px W x 700px H min
Mobile Layout:
Image: 600px W x 450px H min
Note: Mobile image needed for each panel
Character Count Limits:
Chart headline: 25 characters
Image headline: 25 characters
Feature: 20 characters
Feature Text: 20 characters
Note:
Comparison products: 2 min – 4 max
Features: 3 min – 7 max
Premium Comparison Table 3 is another exclusively available table for sellers who are using Premium A+ Content Access. You can showcase key features, colors option with elegant bulletins option with magnified product images. Or use it as a comparison table to show exclusive features of your product comparing it with the other competitors.
Module 12: Premium Hotspots 1
Desktop Layout:
Image: 1464px W x 600px H min
Mobile Layout:
Image: 600px W x 450px H min
Note: Mobile image needed for each hotspot
Character Count Limits:
Hotspot headline: 50 characters
Hotspot body text: 200 characters
Note:
Hotspots: 2 min – 6 max
Premium Hotspots 1 is a very interesting module of Premium A+ Content. They are bulletin pointers that show key features with text and headings to show parts buttons or features by tagging that particular area of your product by using a product image as a background image.
Module 13: Premium Hotspots 2
Desktop Layout:
Image: 1464px W x 600px H min
Mobile Layout:
Image: 600px W x 450px H min
Note: Mobile image needed for each hotspot
Character Count Limits:
Module headline: 80 character
Body text: 300 characters
Hotspot headline: 50 characters
Note
Hotspots: 2 min – 6 max
Premium Hotspots 2 Module is a hotspot module similar to the module mentioned right above this module. The only difference is that this module comes with a Module Heading and body Text to add Hotspots to the background Image.
Module 14: Premium Navigation Carousel
Desktop Layout:
Image: 1464px W x 600px H min
Note: Image needed for each panel
Mobile Layout
Image: 600px W x 450px H min
Note: Image needed for each panel
Character Count Limits:
Navigation text: 25 characters
Subheadline: 25 characters
Headline: 25 characters
Body text: 100 characters
Note:
Panels: 2 min – 5 max
Premium Navigation Carousel is one of the premium carousel module range where you get different carousel effects to your EBC Content. This is also exclusively available to the sellers having premium A+ Content access. Under this module, you have 5 panels with a navigation key and bar where you can add different headings, different images, and body text to showcase key features, color variants, etc in detail.
Module 15: Premium Regimen Carousel
Desktop Layout:
Image: 1464px W x 600px H min
Mobile Layout:
Image: 600px W x 450px H min
Note: Image needed for each panel
Character Count Limits:
Module headline: 100 characters
Inset headline text: 20 characters
Inset Body text: 100 characters
Navigation text: 20 characters
Note:
Panels: 2 min – 5 max
Premium Regimen Carousel is another exclusive module out of the carousel module range. The only difference is in the headings. In the Regimen Carousel Module, the panel headings come under one by one vertically instead of horizontally in the navigation bar. This type of module is easy if you need to mention steps or key features in a straight heading instead of a horizontal heading.
Module 16: Premium Simple Image Carousel
Desktop Layout:
Image: 1464px W x 600px H min
Mobile Layout:
Image: 600px W x 450px H min
Note: Image needed for each panel
Character Count Limits:
Headline text: 50 characters
Body text: 200 characters
Note:
Panels: 2 min – 6 max
Premium Simple Image Carousel module comprises heading and body text features with up to 6 panels for adding different images. This module does not offer any navigation heading bar or regimen heading bar. This module simply showcases 5 different images and their heading and text if added with right and left arrow buttons.
Module 17: Premium Video Image Carousel
Desktop Layout:
Video type: .mp4 only (Flash is unsupported)
Video resolution: 800:600 min
Video size: 200 MB max
Video length: 180 sec max
Image: 800px W x 600px H min
Image file types: png, jpg, jpeg
Mobile Layout:
Video/Image: None – will utilize desktop asset
Character Count Limits:
Headline: 80 characters
Panel headline: 50 characters
Panel subheadline: 80 characters
Panel body text: 500 characters
Video title: 50 characters
Video description: 200 characters
Note:
Panels: 2 min – 6 max
Premium Video Image Carousel Module is a unique module where you can upload videos and images together in one module with up to 6 different panels with body text, headline, and subheadline. This module gives versatility to showcase images, videos, text everything together.
Module 18: Premium QnA
Desktop Layout:
Image: 1464px W x 600px H (min)
Q&A limits: 2 min – 5 max
Mobile Layout:
Image: None – will utilize desktop asset
Q&A limits: 2 min – 5 max
Character Count Limits:
Question text: 120 characters
Answer text: 250 characters
Premium QnA Module is an important module format that can help sellers answer repetitive questions or queries faced by customers to achieve customer delight as a result. Basic A+ Content as QnA Module but with Premium A+ Content QnA Module you can attach images as well.
Module 19: Premium Technical Specifications
Desktop Layout:
Specification limits: 4 min-16 max
Mobile Layout:
Same as desktop
Character Count Limits:
Headline: 80 characters
Specification: 30 characters
Definition: 500 characters
Premium Technical Specifications Module comes in handy when your product has too many features or specifications which are important to know before purchasing them. You can use this module to feed in such details so it gets easier to read them.
Premium A+ Content Guide: Summary
Here we end our complete guide of Premium A+ Content with a detailed explanation of the different types of modules used to create a Premium A+ Content Page for your product under the Product Description heading with larger size images, videos, and carousels.
With the help of Premium A+ Content, sellers can attract customers with more enhanced graphics and tools compared to Amazon’s Basic A+ Content Access. Also, customers prefer premium A+ Content more which can increase your sales and number of customers in general.
If you need any help creating Premium A+ Content for your product, contact SIPRANSH ECOMMGROWTH or place an order for Premium A+ Content service, and we will create the best-enhanced Premium A+ Content for your business.
