If you run an online store or want to grow your business online, the first thing that would have crossed your mind is “How do I get found on Google?” or “How do I get my products to rank on Amazon?”.
Here is the truth – Amazon SEO and Google SEO are not the same. They both have their own rules and methods that help businesses increase visibility and conversions. Understanding Amazon SEO vs Google SEO before implementation is important. Clarity in the differences is the key to actually getting results faster. No matter if your goal is to drive website traffic, boost product sales, or dominate search across both platforms, understanding the basics is important. Let’s break down this for you.
Which SEO Should You Prioritize?
Choosing a SEO practice must completely depend on your goal.
If you want to sell more products, focus on Amazon SEO first. Amazon’s search engine (A9/A10 algorithms) is built for conversions, not clicks.
If you want website traffic, leads, awareness, or service-based customers, you need Google SEO. Google is built for information, not product sales.
If you need both, we are here to help.
An Introduction towards Amazon SEO & Preliminary Functioning
Amazon’s online marketplace is one of the most popular engines, similar to Google, a perfect platform to shop and sell products. As per stat reports, 90 percent of shoppers check Amazon even after they have found a product elsewhere. Many people turn to Amazon to find the items they want.
Although Amazon is strictly for e-commerce, the site can also be considered a search engine because users actively search for products. With the large number of people who rely on Amazon to find the right items, it’s important to list your products there to increase conversions for your business.
When you create your Amazon product listing, you should choose relevant keywords for your item, as these will help you appear in the correct search results. You can select multiple keywords and integrate them into your listing to ensure that you show up in as many relevant searches as possible. Launching product on Amazon should not be the only goal. Various additional steps such as optimizing amazon product listing is equally important.
There are several factors on Amazon that influence your product’s performance in search results. The first is reviews. Amazon places strong emphasis on reviews because it wants to provide customers with high-quality products they will trust and continue to buy.
It’s important to be able to earn great opinions if you need to improve your Amazon search visibility. Customers are more likely to purchase products that have a 4-star rating or higher. Amazon ranks these products higher because they increase the likelihood of conversions.
Amazon also bases your search placement on conversions. If you have high traffic but a low conversion rate, it will negatively impact your product’s position. Amazon is in the business of driving conversions, so if your products do not convert well, Amazon will rank other products higher.
This is especially relevant during the holidays with popular products. There is a high search volume for many items, but people tend to browse several options before choosing the one that best meets their needs.
Amazon’s ranking system is completely self-contained. It only evaluates your product’s performance if it is listed on Amazon’s platform. Your website and other digital marketing efforts do not influence how Amazon ranks your listings.
A few more factors that help Amazon ranks products are:
- Sales history
- Click-through rate
- Price competitiveness
- Keyword relevance
- Inventory levels
Amazon’s goal is simple – show shoppers the products most likely to sell.
This is why Amazon SEO matters.
To achieve a strong Amazon SEO ranking, you must focus on maintaining high ratings and earning conversions. This is the best way to improve your listing’s visibility and continue generating sales. Get in touch with amazon consulting experts who can help with Amazon product launch and other services.
How does Google SEO work?
Most people associate SEO with Google. After all, Google is the world’s most popular search engine, with over 3.5 billion searches conducted daily. Google is the go-to platform for researching businesses, products, and information.
Amazon SEO, Google SEO also uses keywords to determine ranking in search results.
It’s crucial to choose the right keywords to reach valuable leads. When users conduct searches, they use specific search terms, so you must incorporate those keywords to drive them to your website.
Several factors influence Google SEO. In addition to keywords, Google relies heavily on backlinks to improve rankings. Backlinks are links to your site from other credible, authoritative websites.
Backlinks enhance your site’s authority. If you earn high-quality backlinks, Google will view your site as more trustworthy and increase your ranking so more users can find you.
Google SEO is also influenced by how well your website performs. Unlike Amazon, Google focuses on clicks rather than conversions. Google aims to provide users with valuable results, so it evaluates how people interact with your website.
A major factor in this process is page speed. Google looks at how many people click on your site and how long they stay. If your page loads slowly, users will leave and visit a competitor’s site. This increases your bounce rate, which harms your SEO.
To improve your Google SEO, you’ll also need to optimize the technical aspects of your website. It’s important to monitor and fix issues such as crawl errors. These problems can affect your ranking, and resolving them will help improve your site.
Amazon SEO vs Google SEO: The Core Differences
Some of the key differences between Amazon SEO and Google SEO are:
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Primary Intent
Google SEO is designed to help people find information, whether they’re researching, comparing, or learning something new. Amazon SEO, on the other hand, exists for a major purpose, i.e., to help buyers find products they are ready to purchase. To keep it simple for you, Google solves curiosity; Amazon solves buying needs.
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Purpose
Google’s main purpose is to deliver accurate and helpful answers to user’s query. However, Amazon’s main goal is to show products that are most likely to sell, because higher conversions mean happier customers.
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Ranking Factor
Google ranks pages based on content quality, backlinks, keyword relevance, and user experience. However, Amazon ranks products based on sales performance, conversion rate, keyword match, and customer reviews. That means Google focuses on authority and usefulness, while Amazon focuses on what actually sells.
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Keyword Strategy
With Google SEO, the strategy revolves around long-tail informational keywords—phrases people use when searching for answers or exploring topics. Amazon SEO uses product-focused, high-intent keywords, the kind buyers type when they’re ready to purchase. So while Google keywords sound like questions, Amazon keywords sound like product names or features.
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Algorithm Focus
Google’s algorithm is built around E-E-A-T (Experience, Expertise, Authoritativeness, Trust) and overall user satisfaction. It wants to surface content that feels reliable. Amazon’s algorithm is centered on profitability and buyer behavior-products that click, convert, and sell quickly rank higher.
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Measurement of Success
Success on Google means traffic, engagement, and visibility. The main idea is to track more visitors , more sessions, more clicks. Success on Amazon is measured purely by sales and conversions. If your product sells well after being found through a keyword, Amazon boosts your ranking; if not, you drop.
How to Choose the Best Platform for Your Business: Google vs. Amazon (and How Both Can Work Together)
If you’re looking at the different functions of Amazon and Google, you might wonder which platform is best for your business. Each of these platforms offers unique capabilities, so the right choice depends on your audience and your marketing goals.
It’s important to understand where your audience is in the buying cycle. The buying cycle is a visual representation of the stages consumers go through before making a purchase. These stages include:
- Awareness: Your audience becomes aware of their needs and discovers your product.
- Consideration: They start looking for information, i.e, customer reviews, testimonials, and evidence of quality.
- Evaluation: They compare different options to determine which product best suits their needs.
- Purchase: They look at details like shipping, taxes, return policies, and guarantees before buying.
If your audience is in the early stages, i.e., Awareness or Consideration, they are more likely to search on Google to gather ideas and explore products. However, if they are in the Evaluation or Purchase stage, they’re more inclined to turn to Amazon to find the most suitable product.
Google is great for potential customers who are just beginning their search and figuring out what they need. Amazon is ideal for reaching customers who already know what they want and are ready to buy.
This behavior becomes even more noticeable during the holidays. When shoppers have no idea what to buy, 49% start searching on Amazon for inspiration, while 51% turn to Google for product ideas.
These numbers shift as shoppers progress in the buying cycle. When people already know what they want to purchase, 59% begin their search on Amazon to find the right product. So the stage of the buyer journey plays a major role in determining where customers start looking.</
Beyond your target audience, your business strategy also determines which SEO approach is better. Are you trying to promote your brand, or are you focused on selling products?
If you want to market your overall business, Google SEO is the better choice. Amazon SEO focuses purely on product sales, while Google allows you to promote both your brand and your offerings.
For businesses focused specifically on conversions, Amazon SEO is a strong option because it helps you reach buyers who are ready to make a purchase.
Although each platform has its strengths, there’s no reason you can’t use both simultaneously. In fact, Google SEO and Amazon SEO work extremely well together. You can attract more leads overall, and use Google SEO to drive even more visibility for your Amazon listings, resulting in higher conversions.
By combining both strategies, you can build a powerful, effective marketing campaign. Each has its own strengths and limitations, but together, they can help grow your business significantly.
3 Tips for Amazon & Organic SEO Solution
If you’re investing in both Amazon SEO and Google SEO, it’s important to optimize each campaign so you can reach the most valuable customers. Here are three techniques to improve your results:
1 ) Keyword Strategy
Selection of right keywords is important for both Google and Amazon SEO practices:
Keyword Selection for Amazon Search Engine Optimization:
When optimizing your Amazon product listing, start with keyword research. Use an Amazon-specific tool to find the right keywords because people search on Amazon differently than they do on Google. Amazon searches tend to use short-tail keywords (one or two words), often focused directly on products or features.
Once you have selected your keywords, include them naturally in your listing. Amazon typically needs each keyword only once, and it’s especially important to place your primary keyword in the product title. If you have any concerns or don’t know the right method, get in touch with Amazon SEO consultants> who can guide you through the process.
Keyword Selection for Google Search Engine Optimization:
Keyword selection for Google is very different. Google SEO focuses on long-tail keywords (three or more words) because these attract more qualified, specific search traffic.
Use keyword research tools like Google Keyword Planner or Semrush to find relevant long-tail keywords, then incorporate them into your headings, title tags, body content, and meta descriptions. Google crawls your site to understand the context, so placing keywords strategically helps improve your rankings.
2. Optimize your Business and Product Listings
Whether you’re ranking on Amazon or Google, your listing needs to be optimized.
Optimizing Your Amazon SEO Listing:
Start with your keywords, then create a compelling title that places the most important information at the beginning. Customer reviews are also critical, after someone purchases, encourage them to leave an honest review. More positive reviews improve your product’s visibility in Amazon search.
Optimizing Your Google SEO Listing:
For Google SEO, use your keywords throughout your website—headings, titles, body content, and meta tags. Also address technical SEO issues like page speed and crawl errors. Tools like Google PageSpeed Insights can help you identify performance problems that may affect your rankings.
Check for issues like broken links, which can prevent Google from properly crawling and indexing your pages.
3. Add Engaging Visuals
Visuals help keep your audience engaged on both platforms.
Adding Images to Amazon Listings:
Images are crucial on Amazon because shoppers want to view your product up close. Upload high-resolution images and include multiple angles to give users a complete view. High-quality visuals can significantly improve conversions.
Adding Visuals to Google SEO Content:
On your website, visuals such as photos, videos, and infographics—help break up text and keep users engaged. Videos are especially effective because they increase time spent on your site, which can improve your Google rankings.
Google wants to send users to valuable pages. When people spend more time on your site, Google interprets this as a sign of quality and may boost your rankings.
Conclusions
Remember, Amazon SEO and Google SEO are trending practices that serve different parts of the buying journey. Understanding the differences between Amazon SEO vs Google SEO can save you months of wasted effort.
Google helps you reach people who are still exploring, researching, and figuring out what they need, while Amazon connects you with shoppers who are ready to buy. When you use both together, you can attract more qualified leads, guide them through the entire decision-making process, and ultimately drive more sales. So instead of choosing one over the other, think of them as a team. Each playing a different role in helping your business grow. If you need more guidance on how to rank your products or store on search results for Amazon, reach out to the right .
FAQ
Q: What Is Amazon SEO?
Amazon SEO is a trending practice that helps shoppers optimize their product listing to increase their visibility in Amazon’s search results. The main focus of Amazon SEO is to make sure the product is visible on higher search results, sells, and converts.
Q: How Is Google SEO Different from Amazon SEO?
Google SEO is built around helping people find useful information. The practice generally involves content quality, backlinks, and engagement. Amazon, on the other hand, is designed to surface products people are ready to buy. It focuses on sales history, product relevance, competitive price, reviews, and conversion metrics.
Q: Why doesn’t my Google SEO strategy work on Amazon?
Because Google and Amazon use very different signals. What works for Google (often doesn’t matter for Amazon. Amazon mainly looks at listing quality, relevance, sales data, and conversion, so a site optimized for Google won’t automatically rank on Amazon.
Q: What are common mistakes sellers make with Amazon SEO?
Some common mistakes include keyword-stuffing product titles, using poor-quality or few images, ignoring backend (hidden) keywords, neglecting customer reviews and feedback, and failing to use available features like A+ content. All these can hurt your visibility and sales.
Q: When should a seller consider getting expert help for Amazon SEO?
If your listings aren’t ranking, your sales are stagnant, or you’re new to Amazon selling, expert help can audit your listings, fix missing elements, make conversion-focused improvements, and help manage optimization long-term. Especially useful if you want to scale your catalog or succeed during high-traffic sales seasons.
