Yesterday there was some big news in regards to Amazon!!! Amazon filed a lawsuit against the organizers of more than 10,000 Facebook groups that publish fake reviews on the Amazon website in exchange for money or free products. These groups are set to recruit individuals willing to post incentivized and misleading reviews on Amazon websites in the US, the UK, Germany, France, Italy, Spain, and Japan.
Only just 3% to 10% of people write reviews. 61% of electronics reviews have been deemed “fake.” There were 2+ million unverified reviews on Amazon as of March 2019, which increased in 2022. Online reviews have become an everyday part of shopping, with more than 9 in 10 consumers saying they check them before making a purchase.
The impact of fake reviews has increased; that is why top companies like Amazon and Facebook are now taking legal action against fraudsters to litigate fake seller reviews.
Amazon has currently sued over 10,000 Facebook group admins over fake reviews since 2020. Amazon has reported these fake reviews group to meta, and they have taken down more than half of the groups for policy violations and continue to investigate others.
Amazon says these groups are responsible for fake reviews for hundreds of products listed on its platform – from car stereos to camera tripods in every category. The e-commerce giant said they would use the information discovered in the legal action to identify bad actors and remove fake reviews created by these fraudsters that haven’t already been noticed.
Amazon stated in their Press release, “Our teams stop millions of suspicious reviews before they’re ever seen by customers, and this lawsuit goes a step further to uncover perpetrators operating on social media,” said Dharmesh Mehta, Amazon’s vice president of Selling Partner Services. Proactive legal action targeting bad actors is one of many ways we protect customers by holding bad actors accountable,”.
One of the Facebook groups identified in the Amazon lawsuit is “Amazon Product Review,” which had more than 43,000 members until the group was taken down. Further investigations with Amazon revealed that the administrators of the groups attempted to hide their activity and avoid Facebook’s detection by confusing letters from problematic phrases.
The company aims to ensure that every review visible in all their stores is trustworthy and reflects an actual customer experience. Amazon’s investigators use industry-leading tools to detect and block all the fake reviews added to their stores. As a result, Amazon stopped more than 200 million suspected fraud reviews in 2020 alone.
Sticking to its decision of not allowing any fraud review on its store, Amazon is taking every necessary step to fulfil it. They have more than 12,000 employees worldwide dedicated to protecting its stores from fraud and abuse, including fake reviews. A whole team specializing in investigating fake reviews on all social media sites, including TikTok, Instagram, Facebook, and Twitter, is organized. And yesterday’s latest step of filing a lawsuit aimed at stopping all the remaining fraudsters from even attempting to post fake reviews on Amazon’s stores.
CONCLUSION
In today’s digital world, where reviews are the most important aspect of buying a product online, sellers try to get fake reviews on their products. As we all know, the more reviews people see, the more likely they will buy the product. Experts at SIPRANSH ECOMMGROWTH will help you get reviews on your listing of the correct ways and ideas approved by Amazon. Just Contact US and get help to get more positive reviews.
