Hoarding a massive seller and customer base in its marketplace, amazon is currently the most renowned eCommerce retailer. Today almost everyone shops from their mobile or computers instead of going to the mall or the brand’s shop and portraying your story is the key factor.
But, here’s the big news. To leave an impact on your customers, there is a facility to create an Amazon Brand Store. Now that we have the cat out of the box, let me explain what exactly this Amazon storefront means. Building a personalized Amazon marketing storefront is a way that Amazon is allowing sellers to stand out and thrive on the platform. Now set up your product in the Amazon store and take your business to the next level. It’s that simple.
What Exactly is An Amazon Storefront?
I know. This might be tricky, but let me explain.
Amazon Storefront is like your own mini-website within the Amazon platform. Creating an Amazon storefront for your brand store helps you access the URL address, which will redirect your customers from Amazon’s main page to your specific Amazon website, where the customers can browse and shop only for your brand products without being adhered to by the competition.
What Purpose Does This Solve?
Amazon Storefront gives you the ability to showcase all the brand products and top marketing material under one roof. This tactic is highly aided while creating advertising campaigns to promote brand awareness and market an entire lineup of products since an Amazon Storefront performs as the perfect landing page. Narrating a perfect brand identity gives you more visibility which further helps you dominate your niche amongst the crowd.
Is My Business Eligible?
Now that you know what an Amazon storefront is, you might want to know if your business is eligible.
A brand registry and a company that can assist with storefront design are the only two things you’ll need to create a storefront.
Seller Central brand-registered merchants and vendors utilizing Amazon Marketing Services (AMS) or Amazon vendor services may both use Storefront.
Ultimate Guide To Create Your Amazon Storefront
Creating an Amazon storefront is just as easy as reading this blog, especially for brands that own trademarks of their brands. Feel free to skip steps 1 and 2 if your brand is registered and you’re already selling on Amazon.
Step 1: Create a Professional Seller Account
Everything begins at the root. By signing up for a professional seller account you’ve already surpassed step 1! Once you give basic details like name, password, email address, payment information, and business contact details, Amazon allows you to pick up the web store items and buy your online store.
Step 2: Join the Brand Registry
Only members of Amazon’s Brand Registry can set up an Amazon Storefront. Its free Membership is only open to brands that own a registered trademark.
Step 3: Create Your Store
With an option called “Create Store,” you’ll now be able to select your brand if and only if your brand is registered with the Brand Registry.
Step 4: Build Your Storefront Pages
You are now in the Store Builder and this is where the magic unwinds. Entering your brand’s display name and logo is the first step. Next, select “Next.”
Step 5: Add Content Tiles To Your Pages
Juggle between adding the Header, Text, Image, Video, Gallery, Product, etc to your storefront. Play with different combinations to structure your storefront.
Step 6: Upload Your Products
The layout is now ready! Once you have sorted the Amazon storefront layout, it’s time to add your products. You can add the products manually or let Amazon add them automatically based on relevant keywords.
Step 7: The Finale!
Click on the Amazon Store Preview option to check what your designed page looks like and make sure you check for grammatical errors, spelling mistakes, branding inconsistencies, product images, and content tiles. Now, submit the created pages so that Amazon reviews them. The storefront will go live once approved by Amazon.
You are now an Amazon storefront master!
After all these efforts, you might wonder,
How Can Customers Find My Storefront?
Two ways:
1. Organically.
By previewing the brand under your product mention.
2. Paid brand ads
The ones where you’ve paid for the ad campaign.
Is my marketplace eligible for the Amazon storefront?
If your brand falls under the following region:
- North America – US, Canada, Mexico, Brazil
- Europe – UK, Germany, Spain, France, Italy
- Middle East – Saudi Arabia, UAE
- Asia Pacific – Australia, India, Japan
Then yes, you are eligible to own an Amazon storefront account too!
Why do you need an Amazon storefront page?
It sells. Trust me when I say this, the optimal power the storefront holds in pushing your business above and beyond is immaculate, and here’s why.
1. Strengthens Brand Awareness
Your customers can now explore an entire product portfolio in your store instead of searching for each product individually. Through the Amazon store, they can dive deep into your brand, the products you offer, and your USP. Even if they didn’t get converted, they will leave a lasting impression on your brand, leading to future sales.
2. Uptick your Organic Rankings
Brand Store pages don’t just bring some good traffic and sales but also help you rank organically on Amazon. A Brand Store for Amazon business can boost rankings in search results and outperform competitors.
3. Freedom From Competitor Ads
One of the benefits of having an Amazon Store is that there will be no competitor ads, which means no distractions. Sponsored Products and Sponsored brand ads create a lot of distractions on Amazon search results pages and even on product listings. But in the Amazon Store, customers will only see your brand-registered products.
4. Increases Sales
Sellers who click on your Amazon Storefront can discover your entire product portfolio. It allows brands to cross-sell and upsell their products to interested shoppers. Drive traffic directly to your Amazon Store Design with sponsored brands or Display ads. It helps sellers to channel customers away from their competitor’s products. You can also check out some Amazon seller experts or Amazon seller consultants who can help you through this process.
5. Optimize Marketing Strategy
Flex your marketing creativity with high-resolution images, infographics, or even videos for your products. Now organize all products in one place and give seamless shopping to customers. Create a subpage to host products if the brand contains numerous subcategories.
Now that you know how important it is to create an Amazon storefront page, Here are some tips for designing an effective Amazon storefront:
- Branding: Ensure that the layout of your Amazon storefront accurately represents your company. Make a lasting impact on customers by using your brand’s colors, logo, and graphics to create a consistent visual experience.
- Navigation: Ensure that the design of your Amazon shop is user-friendly. To assist clients in finding what they’re looking for quickly, use categories and subcategories that are clear and succinct.
- Product Display: Make sure your things are presented in a way that draws the eye. To effectively present your items, use crisp photos, detailed product descriptions, and prices Here we end our complete guide to Amazon Storefront Design with a detailed explanation of the different use cases and the need to create an Amazon storefront content Page for your product
- With the help of Amazon storefront, sellers can attract customers with more enhanced graphics and tools and layout other products of their shop for customers to shop from.
- As an experienced Amazon Expert, we focus on the upward trajectory. If you need any help creating Storefront Content for your product, contact us or place an order for our storefront service, and we will create the best storefront choice for you for your business.
- Customer Input: Incorporate ratings, reviews, and customer input into the design of your Amazon storefront. With potential clients, this will support credibility and trust-building.
- Call-to-Action: To entice customers to make a purchase, make sure the design of your Amazon shop contains a prominent call-to-action, such as a “buy now” button.
- Ensure that the layout of your Amazon shop is appropriate for mobile devices. Since many Amazon customers make purchases on their mobile devices, your storefront design must work well across all platforms.
Conclusion
Understanding the power and potentiality of Amazon Storefronts may be transformative for your brand’s performance on Amazon. Every brand owner should create a personalized storefront for their brand that helps to build an immersive shopping experience for their customers, also helps to display their unique brand narrative, and ultimately increases sales.
When it comes to creating a Brand storefront that tells your brand’s narrative and neatly displays your product portfolio in one place then, SIPRANSH ECOMMGROWTH is the Amazon seller’s preferred pick. We aim to improve your brand presence and increase sales. Our experience in creating visually appealing, user-friendly, and highly successful Amazon Storefronts has won us a reputation as a reliable partner for brands looking to succeed in the Amazon marketplace. Our Amazon experts not only help with the Amazon storefronts but can also help in creating infographic product images, white background images, Lifestyle images A+ content or Enhanced Brand Content. Contact us, now for more details!!
