Amazon’s Virtual Product Bundles program is a game-changer for sellers looking to increase their sales with minimal effort. It lets sellers combine two or more products they already sell into one bundled offer. This means if you’re selling items that go well together, like a notebook and a set of pens, you can now offer them as a bundle. This strategy not only makes your products more attractive to customers but also increases your average order value without the need to invest in additional inventory. It’s a straightforward way to create more value for your customers while boosting your sales.
This program is especially beneficial because it allows sellers to test different product combinations to see which bundles sell best, without the logistical headaches of traditional bundling. You don’t need to worry about packaging products together physically or managing extra stock for the bundles. Everything is handled virtually, making it a cost-effective and efficient way to explore new selling strategies. For sellers, this means less time spent on logistics and more time focusing on what combinations make the most sense for their customers, ultimately leading to better sales performance and customer satisfaction.
What is a Virtual Bundle and how does it work on Amazon?
A Virtual Product Bundle on Amazon lets sellers put together up to five products they sell into one easy-to-find offer. This means customers don’t have to click around adding each item they want to their cart separately; they can just pick a bundle that has what they need and buy it all at once. It’s a lot easier than before when sellers had to physically put these items together, which took more time and made things complicated. Now, sellers can quickly set up these bundles online, saving a lot of hassle.
This setup is great for both buyers and sellers. Buyers like it because they can easily find and buy products that go well together, like a camera with a case and memory card. Sellers get to sell more products and show off more of what they offer in one place, which can help them make more money and get their products noticed more. By putting products together in a bundle, sellers can also encourage customers to buy more, offering them a smooth shopping experience and a chance to discover products they might not have seen otherwise.
Eligibility for Virtual Bundle
- Brand ownership: This feature is exclusively for brand owners enrolled in the Amazon Brand Registry service. If you can’t find the “Brands” tab in your account, confirm that you’re listed as an authorised agent for your registered brand. Being part of the Brand Registry unlocks numerous advantages, including access to the latest tools and features Amazon offers.
- Product requirements for Bundles:
- Number of items: You can create bundles by combining 2-5 FBA products into one Amazon product listing.
- Product availability: Every product you want to include in a bundle must be available for purchase individually on Amazon. ASINs need to have active FBA inventory in the ‘New’ condition. You cannot add gift cards, digital items like music, videos, and books, and renewed/used ASINs in a virtual bundle.
- Multiple units: It’s allowed to have several units of the same ASIN (Amazon Standard Identification Number) within one bundle.
Setting up your Virtual Bundle
To get started with Virtual Bundles, you need to be a brand-registered seller on Amazon. The process is straightforward:
- Navigate to the Brands tab in Seller Central and select “Virtual Bundles.”
- Enter the desired products for your bundle along with the bundle’s images, title, description, and key features.
- Price your bundle competitively. Remember, the bundle price must be equal to or lower than the sum of the individual product prices to maintain Buy Box eligibility.
- Once complete, hit “Save & Publish” to make your bundle live.
Benefits of Virtual Bundle
- Quick and simple setup: Virtual bundles are easy to create without the need for physical packaging, saving time and resources.
- No new codes needed: Use existing ASINs from your catalogue to form bundles, avoiding the complexity of creating new UPCs or SKUs.
- Increases order value: By bundling products, you can increase the average value of orders placed by customers.
- Enhances customer loyalty and brand visibility: Bundles that make sense together can boost customer loyalty and help your brand stand out, while also introducing customers to a wider range of your products.
- Keeps customers on your page: Offering compelling bundles reduces the likelihood of customers shopping around and buying from competitors.
- Benefits of FBA seller services are available: Bundles benefit from Fulfilment by Amazon (FBA), meaning they’re shipped quickly and efficiently at no extra cost.
- Advertising and promotion: Like individual products, virtual bundles can be advertised to reach a broader audience.
- Exclusive content: You can create unique A+ Content for your bundles, making them more attractive and informative.
- Seamless shopping experience: A bundle option appears directly on the product page, simplifying the buying process for customers.
- Efficiency: The entire process of creating a bundle is fast, often taking just a few minutes to complete.
- Data-driven decisions: Use Amazon’s Brand Analytics to see which products customers frequently purchase together and create bundles based on real data.
- Boost new products: Introduce new products by bundling them with your best-sellers, helping to increase visibility and sales.
Conclusion
When creating virtual bundles, it’s key to think about what your customers will want. You might feel like mixing all kinds of products, but if they don’t go well with each other, it might just end up confusing your customers or making your brand seem messy. It’s better to spend some time coming up with bundle ideas that make sense and offer something extra to your customers. This way, when someone buys a bundle, they feel like they’re getting a good deal or finding products that match their needs perfectly.
There’s pretty much no downside to trying out virtual bundles. You can mix different types of products, like bestsellers with items that don’t sell as much, or try out different price points to see what works best. If a bundle isn’t hitting the mark, you can just change it up or get rid of it. By trying out different combinations and seeing how they perform, you’ll eventually find the right bundles that help sell more products and give your brand a boost.
Ready to boost your Amazon sales with hassle-free Virtual Bundles? Let us help you achieve this. Our team of Amazon experts specialise in crafting the perfect product combinations that not only enhance your brand’s visibility but also increase your average order value. Say goodbye to the complexities of packaging and hello to a streamlined, efficient process that attracts more customers and keeps them coming back. Benefit from our exceptional Amazon consulting services and let us help you unlock the full potential of your Amazon store.
