Author: Prashant Rana

Update to irrelevant or redundant variation theme removal

On August 20, 2025, we announced that irrelevant or redundant variation themes would be removed from our listing...
What Top Sellers Know About Amazon PPC Budgeting That You Don’t

What Top Sellers Know About Amazon PPC Budgeting That You Don’t

Ever notice how top Amazon sellers seem to grow with ease, while others blow through their ad budgets without results? The...

Amazon Tests Automated Bidding for Auto Campaigns in Select EU Markets – August 13, 2025

Amazon is currently testing a new “Simplified campaign creation” experience for auto Sponsored Products (SP) campaigns in...

Removal of irrelevant variation themes will start September 2

Between September 2, 2025, and November 30, 2025, we will remove variation themes from our product templates that aren’t...
How to Scale Amazon Ads Without Increasing Your Budget

How to Scale Amazon Ads Without Increasing Your Budget

Think scaling your Amazon ads means pouring in more cash? Think again. Many sellers assume that growing sales requires a...

Get ready for the holiday shopping season

Every holiday season, millions of customers turn to Amazon to discover great deals and gifts to celebrate special moments....