Author: Prashant Rana

Amazon Accelerate Agenda Builder now available to customize your experience

Our sixth annual Amazon Accelerate conference is September 16-18, 2025 in Seattle. For registered attendees, the Agenda...

You can now enroll heavy and bulky items in Amazon Vine

Brands enrolled in Amazon Brand Registry can now generate customer reviews for heavy and bulky Fulfillment by Amazon items...

Offer Prime Exclusive Deals all year

You can now offer Prime Exclusive Deals anytime throughout the year, not just during events like Prime Day, so you can...
The Ultimate Amazon PPC Checklist

The Ultimate Amazon PPC Checklist

Running Amazon PPC campaigns without a solid plan is like shooting arrows blindfolded—you might get lucky occasionally,...

Ideas for growth from the New Seller Summit

More than 300 entrepreneurs and business owners joined us in Los Angeles on July 24, 2025 for the New Seller Summit....
Amazon DSP Explained - How to Run Retargeting Ads That Convert

Amazon DSP Explained – How to Run Retargeting Ads That Convert

Ever noticed certain brands following you around online, on Amazon, news sites, and even inside your favorite mobile apps?...