It may seem like the holidays are always approaching for Amazon retailers. This is one of the most important times of the year for Amazon sellers to increase sales and earnings, usually beginning with the big Black Friday and Cyber Monday shopping weekend (and frequently even earlier). Furthermore, more customers than ever before are buying online, including on Amazon; therefore, for Amazon merchants to profit from Black Friday and Cyber Monday, they need to know certain insider strategies.
Continue reading for our comprehensive guide on how Amazon merchants should be ready for Cyber Monday and Black Friday.
What Is the Black Friday Sale on Amazon?
The Friday following Thanksgiving is when Black Friday, a well-known holiday shopping event, occurs.
Nearly 90 million Americans made purchases online during Amazon’s Black Friday sales last year, which brought in an astounding $8.9 billion.
These days, a lot of companies, big and small, offer discounts and free shipping on Black Friday. It’s one of the biggest sales occasions of the year on Amazon.
For you to provide Black Friday specials as an AMZ merchant, you must fulfill the following requirements:
- AMZ Prime Shipping should be available for your item.
- It should be a brand-new product.
- There should be no ratings on your goods, or at least three stars.
- Nothing in your product should be restricted, offensive, or improper.
- Your product needs to adhere to AMZ policies.
When Do Black Friday Deals On Amazon Start?
Black Friday is scheduled for November 28, 2025, which is the day following Thanksgiving.
On the other hand, Cyber Monday is the end of Amazon’s “official” Black Friday sale week, which begins on November 28. Cyber Monday is observed on December 1 this year, the Monday following Black Friday.
Like Black Friday, businesses give customers discounts on various products and services.
Amazon merchants must prepare for and take advantage of the current sales season to boost sales and profits on the site.
How to be ready for Cyber Monday and Black Friday
What actions ought you to be taking to make sure this holiday season arrives before you know it? The following seven actions will assist you in getting ready for Cyber Monday and Black Friday.
- Examine the capacity limitations of your FBA.
- Purchase adequate stock to satisfy seasonal demand.
- Deliver your stock by the deadline.
- Make your product listings more effective.
- Make your PPC ads more efficient.
- Arrange your advertising campaigns.
- Track revenue and output.
1. Examine the replenishment limits.
You should first ascertain the FBA capacity limitations for every kind of storage. Standard-size storage, oversized storage, clothing storage, and so on are examples of storage kinds.
The amount of inventory you can ship into Amazon’s warehouses will depend on this stage, which is crucial (you can read more about it and other options for Amazon fulfillment here).
Go to Inventory > FBA Dashboard in Seller Central to see your FBA capacity limits.
Should you be subject to FBA capacity limitations, you must get in touch with third-party logistics providers (3PLs) right away.
2. Place enough inventory orders to fulfill seasonal demand.
Collaborate with your suppliers as soon as you can to ensure that there is sufficient time between the manufacture of your product and its delivery date. If you complete this step far in advance, you’ll have ample time to handle any unforeseen issues that may come up.
Seven to nine weeks should pass before the date of each sales event. For Black Friday, according to Amazon, your FBA goods must arrive by November.
3. Deliver your stock to FBA by the deadline.
Make sure your goods reach Amazon’s fulfillment facilities by these crucial dates to guarantee you stay in stock on Black Friday, Cyber Monday, and Christmas:
Deal Event for Prime Fall: October
Early November is Black Friday and Cyber Monday.
December 1 is Christmas.
4. Make your product listings more effective.
Ensure that your listing is as good as it can be. You should concentrate on two main aspects: text and keyword optimization, and image/photo optimization.
Customers will find your stuff through keywords. Your product will rank higher and appear in organic search results if you include high-volume, relevant keywords in your listing. Consider the way you would look for a product of this kind.
To identify the most relevant keywords to include in your listing, use resources such as Jungle Scout’s Keyword Scout. One of the best things about Keyword Scout is that you can search for your product specifically or check exactly what rival or similar products are ranking for by performing a reverse-ASIN search.
You may see high-volume, relevant keywords with the term Scout along with an estimate of the cost of advertising for each term.
Effective product photography is a crucial component of a well-crafted Amazon listing. People will be drawn to and remain on your listing primarily because of your photographs.
Your goods will be better explained in pictures if you incorporate distinctive and excellent visual effects, saving the buyer from having to read a long description. Infographics are a fantastic tool for this. Giving the customer all the information they require can be achieved by including language and other significant product features in the photos.
5. Make your PPC ads more efficient.
Make sure you aren’t wasting money on keywords that generate little to no sales and that your advertising is optimized for conversions. Put differently, eliminate keywords that are not resulting in sales and those that are paying more than your advertising cost of sale (ACoS) level.
Ensure that your advertisements run nonstop leading up to, during, and following Cyber Monday and Black Friday. During these weeks, you’ll see a significant increase in the number of people shopping, so make sure your products appear at the top of the search results!
6. Arrange for your advertising
The main goals of Cyber Monday and Black Friday sales are to save consumers money on their preferred goods. You must provide a bargain or discount of some kind to boost conversions if you want to be successful during these enormous sales events.
Cyber Monday & Black Friday Deals at Amazon
Fortunately, you can run a variety of deal kinds on Amazon during these events.
It’s also crucial to try and arrange these bargains early because Amazon is known to offer sales the whole week of Black Friday and Cyber Monday. In this manner, a date can be secured.
Go to your Seller Central account > Advertising > Deals to schedule a deal.
Choose “Create a new deal” once you’re on the Deals page.
You have the option of running a Lightning offer, which is a 4-hour flash sale, or a 7-day offer, which will advertise your bargain for seven days straight. However, keep in mind that because sales are so competitive around Black Friday or Cyber Monday week, running an offer during these weeks may end up costing you more than a regular deal.
In addition to the lightning offers, you can make exclusive discounts for Prime members and coupons. Try offering a coupon with a percentage off so that buyers will think they’re receiving a fantastic deal on your merchandise.
7. Keep an eye on your performance and sales
Lastly, never forget that you cannot let your products go it alone if you don’t want to lose out on sales (or money). Pay attention to how your products are selling and make any necessary modifications to your Amazon listing or PPC advertising.
Plan to send in more FBA inventory if your merchandise is selling out quicker than you anticipated, or if your FBA storage has been used up, use an FBA alternate warehouse to ship out FBM orders.
Examine your PPC campaigns to determine whether you can raise the bids for specific keywords if your sales aren’t going as fast as you had hoped.
Try a variety of promotional tactics as well to aid in expediting the sale of products.
Are you ready for Cyber Monday and Black Friday as an FBA business?
There will be more activity than ever during this holiday season. Thus, be sure to adhere to the previously mentioned methods to be completely ready for the sales rush. Please share any other queries or advice you may have about Cyber Monday and Black Friday in the comments section below.
