Lessen the hassle of your customer with this money-making tool. Amazon’s Virtual Product Bundles Program is considered a game changer for sellers. This program is designed for Amazon sellers to help brands increase sales and traffic on Amazon.
In our blog, you will learn how brand owners can boost their sales from the Virtual Product Bundles Program on Amazon and discover some strategies for creating successful bundles for Amazon customers. Let us get started!
What is Amazon Virtual Product Bundles Program?
Amazon released a new feature called Amazon Virtual Product Bundles in late 2020 that will give brand-registered sellers the ability to combine 2-5 current FBA products and sell them as one. With the help of Amazon bundle products, brand owners can offer product bundles without packaging them together or changing the FBA inbound inventory. Before 2020, if you wanted to sell your custom Amazon bundle products, you would need to physically package your products together, label them, and ship them to an FBA warehouse. Virtual bundling saves time and makes purchasing your products more convenient for your customers.
Quick Review of Amazon Bundle Policy
- A bundle can have a single category only. List the bundle product under the highest-priced (primary) item category.
- Each bundled product must be buyable on its own and should be complementary to the primary item.
- While creating an Amazon bundle, do not use videos, music, books, DVDs, or products from the video games category as primary items.
- The referral fee for the product bundle will be the same as that of the primary product category.
- You cannot use generic items for bundling.
How do Amazon Virtual Product Bundles Work?
Create product bundles with the items that are frequently purchased together to reduce the pain of customers who want everything from one seller rather than search for individual items from different brands on Amazon. If you notice that some of your products are often purchased together, virtually bundling them makes purchasing easy and influences customers to buy more products from you. Hence, it allows sellers to increase their average order value.
Advantages of Amazon Virtual Bundles
Amazon’s virtual product bundle program is currently available to brand owners only. You can create Amazon Bundle Products only in Amazon US. Let us know the benefits of Amazon virtual bundles:
Combine high-selling products and Boost a new one:
You can create a bundle with your top-performing products to promote them and boost their search ranking. Shoppers visiting your high-selling ASINs can see the new ASIN included in your virtual product bundle. This cross-promotion increases the exposure of your new products without incurring any high marketing costs.
Mix less popular products with the top-selling products:
Virtual bundles usually offer significant discounts on the purchase of multiple products. Customers see them as an affordable and cost-saving option and buy less popular products that don’t stick out before. It increases the possibility of new customers trying the products offered. The customers develop long-term loyalty to your brand.
Less competition with the shared buy box
The bundle creation requires a longer time. Therefore, fewer buyers are using it. If a shopper shares the box, they must create similar packages for you. Then, you can profit by purchasing the popular combo. This way can win the buy box battle efficiently.
Offers value and convenience to your customers
A customer loves a good discount. If you can offer them multiple products within your product line in one easy-to-purchase bundle for a few bucks, that is a win-win. Product bundles help price-sensitive customers get what they want at a discounted rate, and the shoppers enjoy the convenience and savings they get from a deal.
No need to prepackage your bundle
One of the significant benefits of the Amazon Product Bundle tool is that it allows you to create combinations in your Amazon account without sending prepackaged inventory to Amazon. You also do not have to produce UPC for the product bundles.
How to Set Up Profitable Virtual Bundles
- First, log in to Amazon Seller Central. Go to the Brands tab and click on Virtual Bundles.
2. Once you have entered the Virtual Bundle portal, you can add the products you want to bundle along with your bundle images, title, description, and bullet points.
3. Make sure your bundle price matches the combined cost of your bundled products or is lower than that.
4. Once you have added your products and bundle information, hit Save & Publish. Soon your Virtual Bundle will be live!
Things You Should Consider While Creating Amazon Bundle Products:
- Complementary products are often purchased together
- Products with similar prices should be together
- The discounts should be appealing to customers
- There should be a clear and concise bundle title and description
FAQs for Amazon Virtual Bundle
How can I create an Amazon Virtual Bundle?
To create an Amazon Virtual Bundle, go to Seller Central then go to the Brands tab and click on Virtual Bundles. Create a listing for your bundle and specify the products and their prices.
How can I advertise my virtual bundle?
You can advertise Amazon virtual bundles only on Sponsor branded advertisements, not sponsored product advertisements. Brand owners can create unique A+ content pages for Virtual Bundles.
What are virtual bundles on Amazon?
Virtual bundles are 2-5 products from your catalog that are sold together as one, typically at a discount. These products are not packaged together but sold together. Virtual bundles allow Customers to shop for multiple products that go well together, making it easier to discover and buy more products from your Brand catalog.
Can virtual bundles be edited?
The virtual bundle becomes an independent SKU when you create it. You can edit the title, description, bullets, images, and price of the bundle. However, you cannot change the products presented within the bundle.
Final Conclusion:
Have you tried the product bundle tool yet? Do you think a product bundle strategy is valuable for your FBA business? If you want to try Amazon bundles but need assistance, let SIPRANSHECOMMGROWTH handle this. We have experience as Amazon Seller Account Audit consultants, and our Amazon SEO Consultant Agency provides various Amazon services. Get Amazon Account Management services with our team of Amazon SEO experts. Contact us now and learn more about how we can help you boost your online sales with the help of Amazon Virtual Product Bundles.
