Background
VERA ESSENCE is a brand that offers Hair & Body Care Picks, Loofah Body Scrubbers, and Spiritual Jewelry, partnered with our team to enhance its performance on Amazon USA. The primary focus was to improve sales consistency, strengthen product visibility, and optimize advertising efficiency across multiple product categories.
Challenges
1. Low Category Penetration
Despite offering a diverse product range, the brand struggled to gain strong visibility across key search results.
2. Fragmented Campaign Structure
Existing campaigns lacked segmentation, leading to overlapping targeting and inefficient spend allocation.
3. Underutilized Audience Targeting
Limited use of retargeting and audience-based campaigns resulted in missed conversion opportunities.
Strategy & Execution
1. Performance Audit & Data Mapping
We conducted a comprehensive audit of campaign structure, keyword distribution, and overall performance trends. Additionally, search term data and historical metrics were analyzed to identify high-converting opportunities. At the same time, wasteful spend areas were uncovered, allowing for more efficient budget allocation.
2. Listing & Keyword Refinement
Amazon product listings were optimized with clear, benefit-driven content tailored to each category. Moreover, high-intent keywords were incorporated strategically to improve relevance and ranking. Meanwhile, irrelevant traffic was filtered out using negative keywords, which further improved campaign efficiency.
3. Campaign Restructuring & Expansion
Campaigns were rebuilt into a structured format based on match types and product segmentation.
>Amazon Sponsored Products Ads campaigns were refined, while Sponsored Brands were introduced to strengthen brand presence across search results.
4. Funnel-Based Targeting Approach
A full-funnel strategy was implemented:
- Upper Funnel: Discovery campaigns targeting broader keywords
- Mid-Funnel: Consideration campaigns focusing on product-specific searches
- Lower Funnel: Retargeting campaigns aimed at high-intent shoppers
5. Continuous Optimization & Budget Control
Budgets were reallocated toward high-performing campaigns.
Bid adjustments were made regularly based on conversion data, CPC trends, and order performance.
Results
- Total Orders: 226
- Units Sold: 245
- Revenue Generated: $3,605.28
Growth Insights
- +48% increase in orders compared to the previous month
- +44% growth in units sold month-over-month
- +68.5% increase in sales revenue month-over-month
- +91% growth in orders compared to the same period last year
- +96% increase in units sold YoY
- +258.99% surge in revenue YoY
