Background
Trail’s Best, a growing snack brand in the Amazon USA marketplace, offers a wide range of high-protein products, including beef jerky, turkey jerky, meat sticks, and snack sticks. As competition within the meat snacks category continued to increase, the brand needed a more structured and data-driven advertising strategy to improve visibility, increase conversions, and scale revenue profitably.
The primary goals were to:
- Increase overall sales volume
- Improve ROAS while lowering ACoS
- Expand keyword visibility for high-intent snack searches
- Optimize advertising structure across multiple product lines
- Improve conversion rates through campaign refinement
Challenges
Before working with us, Trail’s Best faced several problems with its Amazon advertising.
The campaigns were spending a lot of money but not generating the best possible return. Some ads were targeting broad keywords that brought clicks but fewer conversions. Competition from other snack brands also made it difficult to rank higher in Amazon search results.
- High competition in the beef jerky and meat snacks category
- Inefficient ad spend allocation across campaigns
- Limited visibility on high-converting search terms
- Rising CPCs impacting profitability
- Inconsistent campaign structure across product variations
Strategy Implemented
1. Full Amazon PPC Restructuring
We rebuilt the advertising structure using a funnel-based approach:
- Sponsored Products for conversion-focused targeting
- Sponsored Brands for brand visibility
- Sponsored Brand Video campaigns for higher CTR engagement
- Product targeting campaigns against competing ASINs
2. Search Query & Keyword Optimization
Using Amazon Search Query Performance data, we identified the following:
- High-converting customer search terms
- Long-tail keywords with lower CPCs
- Wasted spend from irrelevant traffic
We continuously optimized the following:
- Exact-match winning keywords
- Phrase match discovery campaigns
- Negative keyword filtering
- Bid adjustments based on conversion trends
3. Placement & Bid Optimization
We strategically increased Top-of-Search placements for converting campaigns while reducing bids on low-performing placements to improve overall efficiency.
4. Product-Level Scaling Strategy
Campaign budgets were distributed based on:
- Best-selling SKUs
- Seasonal demand trends
- Conversion performance
- ROAS benchmarks
This allowed us to scale profitable campaigns while maintaining healthy advertising costs.
Performance Results
Campaign Performance Snapshot
| Metric | Result |
| Total Clicks | 335,615 |
| CTR | 0.39% |
| Total Ad Spend | $135,634.26 |
| Average CPC | $0.41 |
| Total Purchases | 29,857 |
| Total Sales | $1,108,149.65 |
| Overall ACoS | 12.06% |
| Overall ROAS | 8.29 |
Key Wins Achieved
Strong Revenue Growth
The campaigns generated over $1.1M in Amazon-attributed sales while maintaining highly efficient advertising costs.
Excellent Advertising Efficiency
An overall 12.06% ACoS demonstrated strong profitability within a competitive snack category.
High ROAS Performance
The account achieved an impressive 8.29 ROAS, maximizing return on ad investment.
Cost-Efficient Traffic
Average CPC was maintained at only $0.41, helping the brand scale traffic profitably.
Conversion-Focused Optimization
With nearly 30,000 purchases generated, campaign optimization successfully converted traffic into consistent sales growth.
Optimization Techniques That Delivered Results
- Advanced negative keyword strategy
- Top-of-search bid adjustments
- Search term harvesting
- ASIN targeting campaigns
- Sponsored Brand Video optimization
- Budget reallocation toward high-ROAS campaigns
- Continuous bid refinement based on conversion data
Conclusion
By implementing a data-driven Amazon PPC strategy, Trail’s Best successfully scaled its presence in the competitive meat snacks category while maintaining profitable advertising performance.
Our optimization approach helped the brand:
- Increase sales volume
- Improve campaign efficiency
- Lower wasted ad spend
- Strengthen keyword rankings
- Scale profitably across multiple product categories
The result was a scalable Amazon advertising system capable of driving long-term growth for Trail’s Best across beef jerky, turkey jerky, and meat stick product lines.
