Top Amazon KPIs and how can you improve them
Do you ever wonder if your Amazon business is firing on all cylinders? Are you on the right track to hit your monthly sales goals? Are your customers happy and satisfied? The answer lies in Key Performance Indicators, popularly known as KPIs. But with so many KPIs to track on...
Prime Day 2024 tips for small businesses and low budget brands
Prime Day might look like a playground for the big brands with bottomless advertising budgets. It seems every year, the deals get bigger and the budgets get crazier.
The misconception that Prime Day is a “rich seller’s event” leads some smaller sellers and...
Top tips to create Amazon A+ Content that always convert
Everyone knows how important A+ Content is, but what most brands don’t know is how to create an A+ Content that leaves a lasting impression on the shoppers. Contrary to what Amazon says, A+ Content is not a self service solution. It takes effort to get it right or else...
Improve customer satisfaction with Amazon Voice of Customers
A few years back, Amazon very quietly launched the Voice of Customers dashboard. Not many sellers know about it, but we think it can be a game changer. Here’s why: it gives sellers valuable insights into what their customers think about their products. Sure, we have reviews...
Alternatives to Manage Your Customer Engagement Tool for Amazon sellers
Amazon recently announced on its Seller Central’s news and announcement channel that the Manage Your Customer Engagement tool is no longer available. The sudden discontinuation of this tool has left sellers wondering how to maintain their customer engagement strategies....
Prime Day 2024 checklist for sellers – Dates, deadlines, tips & more
Are you ready for Prime Day 2024? We know what you’re thinking, “Isn’t it too early to think about Prime Day?” After working with helping Amazon sellers get success on Prime Day for over 5 years, we can confidently say that right now is the perfect time to start...
Reach millions of eligible shoppers with Amazon Prime Video ads
Big budget brands who want to expand their product’s reach and tap into a wider audience can leverage Amazon Prime Video ads. While Sponsored Products, Sponsored Brands, and Sponsored Display ads still remain effective, Prime Video ads offer a unique opportunity to show your...
What’s Amazon’s take on improving SEO ranking? Hear directly from the horse’s mouth
There was a time when sellers would just list their products, pay some money to get 5 star reviews and work their way to the top of the search result pages through PPC. Well, those days are long gone and for good. Amazon is more vigilant than ever and if you are not paying...
Crucial brand store metrics every Amazon seller should know
Getting your brand store live on Amazon is only the first step. After it’s live, your store needs constant check-ins to see if all the efforts you put into your store are actually translating into sales or not.
In February, Amazon launched three brand new metrics on the Brand...
How to optimize your Amazon listing for Rufus, Amazon’s AI-powered expert shopping assistant
AI isn’t the future. It’s already here and Amazon is also leveraging AI to its advantage. Soon after launching generative AI to help sellers write product descriptions, Amazon launched Rufus, the AI-powered expert shopping assistant. While Rufus may not possess all the...
