Amazon

You can cut down the number of unwanted Amazon returns that occur frequently around special occasions and holidays by incorporating these strategies into your Amazon listings. For many Amazon sellers, the holidays and Amazon sale events always come with a double-edged sword,...

Now, sellers have another chance to interact with and retarget their current clients. The Manage Your Customer Engagement feature, which sends engaging emails to a brand’s followers notifying them about new product launches and discount offers, was secretly introduced...

There is a saying that you can’t get where you are going if you don’t know where you are now. Keeping track of all those metrics on Seller Central to optimize your Amazon business can get overwhelming. Amazon also tends to roll out more sophisticated metrics as the...

Do Amazon Scams Still Exist? Amazon is one of the most entrusted platforms for both sellers and shoppers but frauds are increasing a lot on a daily basis in the eCommerce industry these days. Maybe you have discovered Amazon account scams for the first time, but these scams...

If you have attempted everything on Amazon but still cannot match your customer acquisition goals, this post is meant for you. In this blog post, we will discover everything about Amazon’s Demand Side Platform (DSP), what it is, the types of ads included, how it works, and...

Investing in Amazon PPC campaigns is a challenging task. It is really difficult to predict whether the ROI will justify the investment. So, if you have launched a new brand, it is quite risky to invest a limited marketing budget in PPC. You can never be sure whether the money...

Amazon’s Counterfeit Crimes Unit (CCU) has filed three lawsuits against multiple fraud sellers that combined submitted thousands of false copyright infringement claims against Amazon’s selling partners so that those sellers and their products can get removed from the Amazon...

Prime Day is the biggest shopping day for every seller & shopper. This event is held each summer every year and is the best opportunity for retailers to draw in customers and boost sales. But how does a seller achieve success on Prime Day? The answer is simple –...