At Sipransh Ecommgrowth, we help sellers maximize their potential on Amazon by optimizing listings, improving visibility, and boosting sales. As Halloween approaches, there’s a significant opportunity for sellers to capitalize on the rising demand for costumes. In this guide, we explore the top Halloween costume trends for 2024 and how our strategic Amazon services can help sellers take advantage of the season’s high demand. From popular culture-inspired outfits to timeless classics, we provide insights into what’s selling and how you can make the most of the Halloween rush.
The Haunting Reality of Selling On Amazon During Halloween
As Halloween approaches, it brings with it not just spooky fun but also unique challenges for Amazon sellers. Costumes, candy, and decor take center stage, but behind the scenes, sellers need to be prepared for the tricks that come with this busy season. Let’s dive into the eerie aspects of selling on Amazon during Halloween and how you can navigate the scary situations successfully.
1) The Nightmare Of Stockouts
Halloween shoppers are out in force looking for costumes, decorations, and party supplies, and running out of stock during this peak season can be a disaster. Here’s why:
- Missed Opportunities: Stockouts mean missed sales during a time when demand is high.
- Lower Visibility: Amazon’s algorithms prioritize consistently available products, so stockouts can cause your rankings to drop.
- Unhappy Customers: Running out of Halloween essentials could lead to negative reviews and damage your reputation.
- Competitor Advantage: Your competition will quickly step in to steal your customers if your products aren’t available.
How to Avoid the Scare:
Start by analyzing past sales data and using tools like Amazon’s Inventory Performance Index (IPI). Maintain safety stock to prevent unexpected shortages, and consider using Fulfillment by Amazon (FBA) for quicker shipping. Monitoring stock levels in real time and offering pre-orders for high-demand items can help you keep your shelves stocked.
2) Battling Fierce Competition
Halloween sees a surge of sellers offering themed products, leading to a fiercely competitive marketplace. Here’s why it can be a challenge:
- Overcrowded Marketplace: Sellers flood Amazon with Halloween items, making it harder to stand out.
- Price Wars: Competing sellers may slash prices to win the Buy Box, hurting profit margins.
- Rising Ad Costs: Increased competition often leads to higher advertising costs as sellers bid more aggressively for visibility.
- Counterfeit Goods: Low-quality knockoff products can damage your brand’s reputation.=
Strategies to Stand Out:
Offer unique, niche products that aren’t widely available. Optimize your listings with relevant keywords, eye-catching images, and compelling descriptions. Instead of lowering prices, focus on targeted advertising and enroll your brand in Amazon’s Brand Registry for protection from counterfeiters.
3) The Fright Of Suspended Listings
Having your Amazon listings suspended during Halloween can turn into a terrifying experience:
- Revenue Loss: Suspended listings mean your products are no longer visible, leading to a significant loss of sales.
- Uncertainty: Suspensions often come with unclear reasons, leaving sellers unsure of how to resolve the issue.
- Account Health Impact: Prolonged suspensions can damage your account health, possibly leading to further restrictions.
- Customer Distrust: Suspensions can hurt your credibility, pushing customers toward competitors with active listings.
How to Stay Safe:
Regularly review Amazon’s policies and keep an eye on account performance. If you receive a suspension notice, act quickly to resolve the issue by following Amazon’s guidelines. Have a solid plan in place for appeals and consider seeking professional help if necessary.
4) Missing Out On Halloween-Themed Keywords
If you don’t optimize your listings with Halloween-specific keywords, you could be missing out on a significant amount of traffic. Customers actively search for Halloween-related items, and if your listings don’t reflect this, you’re leaving money on the table.
How to Capture the Halloween Crowd:
Conduct Halloween-specific keyword research and update your product titles, descriptions, and backend search terms with relevant words like “spooky,” “pumpkin,” and “costume.” Bundle products into Halloween-themed packages to attract more attention.
5) Thinking Only Costume Sellers Benefit From Halloween
If you think Halloween is only for sellers of costumes, think again. Halloween products span far beyond just costumes, and limiting your marketing to only costumes could mean you’re missing out on other opportunities.
How to Expand Your Offerings:
Diversify by offering decorations, party supplies, and themed home decor. Use creative marketing to tie your products into the Halloween spirit, even if they’re not traditionally related to the holiday. Collaborate with costume sellers for cross-promotions, or create bundles that cater to Halloween events.
How To Sell Halloween Costumes On Amazon
Knowing the top Halloween costumes not only helps you choose what to wear for the next spooky party but also provides a golden opportunity to profit from the surge of customers looking for costumes. Savvy Amazon sellers capitalize on this seasonal trend by offering what shoppers actively search for and buy.
One of the best parts of selling on Amazon during Halloween is that you don’t need to develop a new product or even create a brand—though that’s certainly an option. Instead, many sellers take advantage of retail arbitrage, where they purchase popular Halloween costumes from local retailers and resell them on Amazon.
Top 10 Halloween Costumes In 2024
Halloween enthusiasts love to start their costume and decoration shopping early, and we’ve already seen an increase in searches for Halloween-related keywords as early as mid-August. In 2023, search volumes spiked in October, reaching over 1.6 million searches per week as consumers prepared for the spooky season!
As we move into November, let’s explore the top Halloween costumes trending on Amazon for 2024 and the surge in search volume.
1) Taylor Swift/Travis Kelce
Even if you’re not a football fan or a Swiftie, the relationship between Taylor Swift and Travis Kelce is impossible to miss. With their constant presence in the news and on social media, this couple’s costume will be a massive hit for Halloween.
Although there’s no specific Taylor Swift costume consumers are searching for, many are looking for outfits and accessories resembling those she wears during her concerts. Expect to see numerous couples dressed as this iconic duo!
2) Wizard of Oz
Classic “Wizard of Oz” costumes are making a comeback, thanks to the buzz surrounding the upcoming *Wicked* movie set to release in November 2024. Popular costumes like Dorothy’s blue gingham dress and Toto the Dog in a Basket are trending on Amazon.
Currently, the product “Wizard of Oz Dorothy’s Toto In A Basket Costume Accessory” sells around 700 units per month, and the demand is expected to grow as Halloween approaches.
3) Dallas Cowgirls
The Dallas Cowgirls cheerleader outfit is surging in popularity this Halloween, thanks to a recent Netflix series. The classic costume—complete with white boots, blue vests, and star-studded shorts—is a Halloween favorite, with strong interest reflected in Amazon sales.
4) Deadpool
Deadpool continues to be a fan favorite, especially with the excitement surrounding the upcoming Deadpool & Wolverine movie. Known for its humor and irreverent style, this costume consistently ranks high in Halloween searches.
The Deadpool mask alone already sells around 2,100 units monthly, and demand will only increase as Halloween nears.
5) Wolverine
With Hugh Jackman reprising his role as Wolverine in the upcoming *Deadpool & Wolverine* movie, this iconic character is back in the Halloween spotlight. Amazon has seen increased interest in Wolverine’s classic yellow-and-blue costume, complete with claws and muscle padding. This nostalgic costume is sure to be a bestseller.
6) Mario and Luigi
Following the success of *The Super Mario Bros. Movie*, Mario and Luigi’s costumes are more popular than ever. Amazon searches for these beloved plumbers’ red and green outfits have surged, with fans of all ages gearing up to don their overalls, hats, and mustaches.
7) Pokémon
Pokémon-themed costumes never go out of style. Characters like Pikachu, Charizard, and Squirtle continue to be a hit. Amazon has seen a high search volume for Pokémon costumes for adults and kids, with full-body suits and accessories selling quickly.
8) Alien
With the new Alien Romulus movie creating excitement, costumes inspired by the franchise’s extraterrestrial creatures are rising in popularity.
9) Harry Potter
Harry Potter remains a classic Halloween costume choice, year after year. Over the past 30 days, search volume for “Harry Potter costume” has increased by 24%, and this will continue to rise as Halloween draws closer.
10) Hermione
Alongside Harry Potter, Hermione Granger costumes are also a Halloween staple. Anything related to the Harry Potter universe remains hugely popular, particularly with younger generations discovering the books and movies.
One Hermione costume for girls is already seeing impressive sales on Amazon, with over 2,400 units sold per month and over $88,000 in monthly revenue generated leading up to Halloween. Last year, this costume peaked at nearly half a million dollars in revenue!
Conclusion
Halloween offers a unique opportunity for sellers to tap into one of the year’s most festive shopping seasons. By identifying top-selling costumes and leveraging the power of Amazon’s platform, sellers can significantly increase their sales during this time. We’re here to support you every step of the way, from optimizing your listings to running effective ad campaigns. With the right strategies, you can boost your product visibility and stand out during the Halloween season, ensuring a successful and profitable experience on Amazon.
