The new and trending way for sellers to boost their sales and increase their conversion rate is the Amazon Influencer Program. Amazon’s newest weapon is effective for both sellers and influencers to earn more. In this blog, we will learn how sellers can achieve their goals with the help of the Amazon Influencer Program.
What is Amazon Influencer Program?
The Amazon Influencer Program is an extension of their successful Amazon Associates Program which they started in 2017. Influencers who are creative and have substantial followers on their Facebook, Instagram, or YouTube channels can start promoting Amazon seller products and get a commission on products sold on Amazon based on their recommendations.
The Amazon Influencer Program is a powerful weapon for sellers. In this era of the digital age, working with influencers is the most famous way to market your brand. Without the people that are popular on Instagram, Twitter, or Facebook, you’re missing a crucial piece of your marketing strategy.
Who Can Become an Amazon Influencer?
While the details and specifics for acceptance into the program are not readily available, however, people who want to be a part of this program need to meet the below-mentioned standards:
- They need to have an active YouTube, Instagram, or Facebook account
- They need to have a good amount of follower base (around 20 thousand followers)
- They need to engage with their viewers on a regular day-to-day basis
- They need to post content that is relevant to products being sold on Amazon.
Amazon once included Twitter on this list, but they removed it recently.
Difference Between Amazon Influencers and Amazon Affiliates
For beginners, it’s important to know that the Amazon Influencer Program is different from the Amazon Associates Program. The Influencer Program is a development of the Affiliate Program, but more exclusive.
| The Influencer Program | The Associates / Affiliates Program |
| The influencers can link the URL to their page on Amazon, their website, or their blog to showcase the products. | In this program, the participant has to disclose that they may receive a commission from the purchase in whatever content the links are used in. |
| Influencers can earn a commission on any product they sell to their audiences using special links. | Affiliates put links on their websites or blog posts. If people buy the products from the link they used, the affiliate receives a commission. |
| Influencers have full control and can pick whatever products they like. | Affiliates work with Amazon for product selection. |
| Social media influencers with large engaged followings are eligible to become Amazon Influencers. | Anyone can sign up for the Affiliates Program. It’s free to become an associate in Amazon Affiliate Program. |
Rules & Requirements For The Amazon Affiliate Program
- All claims regarding products must be 100% true.
- Products’ specific prices often change, so you can’t refer them.
- You can’t shorten the links or use them in offline promotions, ebooks, and emails.
Rules & Requirements For The Amazon Influencer Program
- You have to apply using a social media account with a strong following (qualifying social media platforms to include: Facebook, Youtube, Instagram or Twitter, Twitch, and Pinterest).
- Amazon gives you a unique URL that you can share with your social media audience. As an Influencer, you get to have total control over that URL.
- Influencer profiles can be verified.
Working Process of Amazon Influencer Program
- The Amazon Influencer first creates a strong viewer base on Facebook, YouTube, or Instagram.
- Then they apply to the Amazon Influencer Program.
- They then register in their Amazon Influencer field of the Amazon Associates Program
- They create an Amazon Store and add products of the brands they’re working with within that store.
- They now share a link on YouTube, Instagram, or Facebook recommending items.
- When the audience clicks on the link they posted on their social media or YouTube channel, the audience gets redirected to the shop.
- The audience member becomes a customer by purchasing the item recommended to them by the influencers.
- The Amazon Influencer gets a commission from Amazon for whatever the customer just purchased using their special links.
How Does Amazon Influencer Program Benefits Sellers?
For sellers, the Amazon Influencer Program is a way to do cost-efficient marketing and reach possible customers at the same time. It’s a more focused approach than some of the more expensive Amazon marketing strategies. Amazon sellers can team up with a specific industry to share their brand’s products and messaging with a select audience. Brands can then reach their target audience more organically and expressively. Because of this kind of approach, Influencer marketing is a $1.7 billion industry on Instagram alone. Online shoppers look for product recommendations from influencers often and 49% of consumers trust influencers when making decisions to purchase a specific product. Therefore, influencers can be a great help to e-commerce brands that want to expand their reach and increase Amazon sales.
The advantage of the Amazon Influencer Program is that you may not even have to contact an influencer to get them to advertise your product. If you’ve created a high-quality product that people love, influencers may include your product in their storefronts without request. Another huge advantage is that links to Amazon influencer storefronts can be shared in places other than the influencer’s website, unlike Amazon Associates such as on social networks, in email, and more. The Influencer’s page already has the FTC revelation. It will raise the visibility of the product. Which hashtags they use.
How Sellers Can Find an Influencer?
Steps To Find Influencers for your Amazon Brand –
Step 1: 🔎 Identify Your Audience
First know who your target audience is.
Step 2: Define Your Influencer Criteria
Now that you have specified your target audience, it’s time to define the type of influencer you should be searching for.
Influencers in the 1K-10K range are just getting started and will be easier to reach and work with. They’ll be newer which means cheaper posts, more negotiation, and more freedom of creativity. They also have a much more personal connection with their few followers, which means easier to influence, which also indicates higher conversions for your promotion!
Step 3: Gathering your Influencer Master List
Now that you know your audience and the ideal criteria for influencers, it’s time to find those influencers. Go to one of your competitors’ posts and see whom they tagged. Most likely, it’s an influencer in your niche.
Search your niche hashtag through search and see who posts under those hashtags. If you’re still unsure of which hashtags you should search, then go back to your competitor and see.
Final Thoughts
Work with influencers and use their social media channels to amplify consumer attention to your product in their Amazon Shops. As Amazon SEO Consultant Agency, SIPRANSHECOMMGROWTH, we have the best team who will find the right Amazon Influencer for your brand. Find relevant influencers by category, gender, and size with us. Not only Amazon Influencer Services, but we can also help you with Amazon SEO, Amazon Storefront Services, and much more.
