Amazon Posts are exploding in popularity, and for good reason. They let you display your brand and products through engaging imagery, videos and effective content. But with almost every other seller using them, how do you make yours stand out? This guide will show you exactly what you need to do to create killer Amazon Posts that get noticed and help shoppers discover your brand. We’ll cover eye-catching pictures, clear captions, and must-use tags, with examples to show you what works best!
Everyone knows what Amazon Posts are and their benefits, so we’ll move directly to how to create winning Amazon Posts.
How to create a winning Amazon Post
Although a lot of Amazon sellers are using Amazon Posts, most sellers are missing the mark by posting random lifestyle images with nonsensical captions and failing to add the right tags. A successful Amazon Post should grab a shopper’s attention, stop them from scrolling and compel them to know more about the product shown in the lifestyle image.
Understanding the elements of a successful Amazon Post
1) Lifestyle
- Amazon lifestyle photography is crucial for capturing the attention of scrolling users.
- These images should be authentic and not overly busy.
- Using real, unedited lifestyle images is a must, as they resonate more with viewers.
- The product doesn’t always need to be the focal point, but the image should convey the feeling or context in which the product is used. For example, if you’re selling camping gear, a picture of a family enjoying a campfire in a serene forest setting can effectively convey the outdoor adventure experience.
2) Caption
- Now that you’ve grabbed attention, it’s time to connect with a clear and engaging caption. Your caption should connect with shoppers on a personal level while highlighting your product’s unique selling points (USPs).
- A good caption combines emotional appeal with clear information about what makes your product special.
- Avoid stuffing your caption with keywords; instead, focus on making it engaging and informative. For instance, “Create unforgettable memories with our durable and spacious camping tent, perfect for family adventures and solo explorers alike.”
3) Tags
- Tags help enhance the discoverability of your posts.
- When a customer clicks on “See more posts like this,” the tags help Amazon show relevant content.
- Use specific and relevant tags that accurately reflect the content and context of your post.
- Proper tagging ensures your posts reach the right audience, increasing the chances of engagement and conversion. For example, tags for a camping gear post might include “outdoor,” “camping,” “family adventure,” and “campfire.”
4) Tagged products
- You can tag multiple products in a single post, but it’s important to tag the right products.
- Accurate tagging helps customers find exactly what they’re interested in and increases the likelihood of a purchase.
- Ensure the tagged products are relevant to the image and caption. For instance, in a post featuring a camping scene, you might tag a tent, a camping stove, and outdoor chairs. This not only showcases a range of products but also encourages cross-selling opportunities.
By focusing on these elements, you can create Amazon Posts that effectively capture attention, engage shoppers, and drive sales.
Best practices suggested by Amazon to create winning Posts
Image taken from Amazon
- To engage shoppers effectively, ensure your images depict your product in realistic settings. This allows customers to visualize how it fits into their lifestyle.
- Utilize mobile-friendly aspect ratios like 9×16, 4×5, or 1×1 for a better mobile viewing experience. Adhere to photography principles such as the rule of thirds for well-balanced compositions.
- Steer clear of cluttering your images with excessive overlay text, as it can detract from the overall visual appeal.
- Collages featuring multiple images may confuse customers; opt for single images to convey your message clearly.
- Avoid using packshot images, instead focusing on lifestyle representations that resonate with shoppers.
- Ensure your Amazon product images maintain a realistic appearance to foster trust among potential buyers.
- When tagging products in your posts, select complementary items or products from related collections to enhance the overall appeal.
- Ensure that each tagged product either features prominently in the image or shares similarities with the main product.
- Aim to tag between three to five products to showcase a variety while keeping the focus on your content.
- Highlight your best-selling products and those with favorable reviews to maximize engagement with your posts. Research indicates that posts featuring top-selling items receive significantly more impressions and clicks, boosting overall visibility and conversion rates.
- Maintain a consistent presence on Amazon by posting three to five times per week. Utilize the scheduling feature to plan and publish posts in advance, ensuring a steady flow of engaging content for your audience.
Common FAQs for Amazon Posts
Question 1: Who is eligible for Amazon Posts?
As of now, Amazon Posts is available for sellers who are registered with Amazon’s brand. Brands must also have an Amazon Store in order to use Posts.
Question 2: Where do Amazon Posts appear?
Amazon uses a smart system to show your posts to the right people at the right time, based on how relevant they are and how shoppers interact with them. Here are the four main places shoppers might find your Posts:
1) Brand feed: It’s a dedicated feed where you can showcase your entire product line and tell your brand story through a series of Posts.
2) Product page carousel: These carousels appear on your product’s detail page and may also contain Posts from your competitors. This placement is highly valuable as it allows shoppers to see your product in real-life scenarios and understand its use better. For instance, if you sell a coffee maker, your Posts showing the coffee maker in different kitchen setups will appear in the carousel, providing shoppers with a better idea of how it fits into their lives.
3) Related brand feeds: Clicking on a Post within a product page carousel will take shoppers to the related brands feed. This feed lets customers discover more of your products and other brands that are similar or complementary. It’s an excellent way to increase the visibility of your entire product range, as well as to attract new customers who are interested in related items. For example, a customer viewing a Post about a fitness tracker might be taken to a related brands feed where they see your other fitness products, such as yoga mats or resistance bands.
4) Category based feed: Amazon assigns relevant category tags to individual Posts, which allows your content to appear in category-based feeds. These feeds enable customers to explore Posts related to specific categories, showcasing complementary items. For example, customers browsing the “Wheel & Tire Accessories” category feed might see Posts about tire traction pads alongside RV covers.
Question 3: How to set up Amazon Posts?
- Use your Amazon Ads console credentials to sign in to the advertising console.
- Set up your brand profile to represent your brand on Amazon.
- Click on the Brand home icon to access your brand’s hub.
- Click on “Go to Posts” to enter the Posts section.
- Click on “Create Post” to begin crafting your new post.
- Upload your images or videos, ensuring they comply with Amazon’s content acceptance policies.
- Craft a caption that connects with your audience and highlights your product’s unique selling points.
- Add up to 5 ASINs that your brand owns or is authorized to sell. Ensure these products are in stock and have images on their product detail pages, as Posts won’t be shown otherwise.
- Choose the start and end date and time for your Post to be displayed.
- Before clicking “Submit for review,” double-check all the information to ensure accuracy.
Question 4: How do I create a Brand Profile?
- Navigate to the advertising console and click on the Brand home icon.
- Click on “Brand profiles” to open the brand profile information page.
- Complete the Brand profile details, following the provided instructions carefully.
- Once you’ve filled in all the necessary information, click “Submit for review.”
- After submitting, your brand profile will undergo a moderation review process to ensure it complies with Amazon’s policies. This process typically takes about 24 hours but can take up to 3 business days. You will receive an email or an in-app notification indicating whether your brand profile was approved or if any changes are required.
Question 5: What are the rules for Post content?
- Post content must be suitable for a general audience and consistent with the landing page. It must be in the primary language of the Amazon site. They should promote only products that you either own or are authorized to sell.
- Prohibited content includes inappropriate images and misleading or inaccurate claims.
- Calls to action in your Post caption must be clear and precise. Phrases like “Click Here” are prohibited.
- Claims in your Posts must be truthful and evidence-backed, with recent claims (within 18 months) for awards or studies.
- Your profile name and logo must accurately reflect the brand and cannot be repurposed as an extension to the caption.
- Post captions and images must not contradict each other or the landing page. Avoid repeating content from product detail pages. Captions should be short and concise, and using hashtags and emoticons is acceptable.
- Prohibited products include alcohol, adult products, certain beauty products, drugs, and other specified items.
- Some products, such as art supplies, beauty products, infant formula, and more, are permitted with specific guidelines.
- For the profile logo, animation is not permitted. The color format must be RGB, and the display aspect ratio should be 1×1. The file format can be JPG or PNG, with a maximum file size of 100MB and a resolution of 640 x 640 pixels or larger.
- For Post images, animation is not permitted. The color format must be RGB, with an aspect ratio between 1:2 and 2:1. The file format can be JPG or PNG, with a maximum file size of 100MB and a resolution of 640 x 320 pixels or larger.
Question 6: What is the average time for a post to be live?
Usually Posts get approved/rejected within 24 hours by Amazon’s moderation team.
Question 7: How do I measure the performance of my Posts?
You can review metrics such as reach, follow clicks, product clicks, viewable impressions, and engagement metrics for each of your Posts from the insights dashboard.
To maximize the impact of your Amazon Posts, partner with Amazon experts at SIPRANSH ECOMMGROWTH. With our expertise, you can refine your approach, drive more traffic to your products, and ultimately boost sales on the platform.
