As of September 11, 2024, a staggering 839,900 new sellers had already joined Amazon this year, and as a result, the platform has been averaging around 3,700 sign-ups daily. Furthermore, projections suggest that by the end of 2024, Amazon will welcome approximately 1,350,500 new sellers (Source: Helium10). In addition, of these newcomers, about 46% typically experience an average FBA success rate ranging from 11% to 25%. Even more encouraging, research from TrueProfit shows that 64% of sellers on Amazon reach profitability within their first year.
Amazon’s appeal is undeniable; moreover, the platform offers an unmatched suite of tools and seller-focused programs that empower brands to stand out. For example, Amazon Brand Registry allows sellers to unlock exclusive features such as Project Zero for brand protection, A+ Content, Brand Story, and customizable Brand Stores. Through these tools, sellers can enhance brand presence and improve storytelling. Additionally, Amazon’s detailed analytics help eliminate guesswork when tracking performance, and Sponsored Ads ensure your products reach the most relevant audience. Consequently, sellers can optimize campaigns more effectively.
Therefore, it’s no surprise that a large percentage of sellers find financial success within 12 months. Even so, the early stages may be challenging, requiring significant effort and strategy. Nevertheless, once the business gains traction, profitability often follows. Because of this, even when sales dip, Amazon sellers aren’t without options—there are numerous ways to re-energize performance and spark growth.
With that in mind, this blog post brings together 100 of the most powerful tips to help you improve your sales on Amazon. So, if you find yourself facing a slow period, don’t worry. Instead, revisit this guide, apply the recommendations, and trust that with consistent execution, your sales can—and will—recover.
Tips to Increase Amazon Sales
1. Tailor your strategy to your ideal customer
To begin with, design your product listings, visuals, and advertising to speak directly to your audience’s preferences and pain points. As a result, you show that you truly understand what they’re looking for, which in turn increases trust and boosts conversions.
2. Learn the basics of Amazon’s ranking system
Additionally, take time to understand Amazon’s A9 algorithm, which emphasizes product relevance, sales performance, and customer experience. Because of this, optimizing these areas can significantly improve your visibility in search results and ultimately strengthen your overall ranking.
3. Focus on specific keyword phrases
Moreover, incorporate long-tail keywords that target more precise search queries. Since these terms often have lower competition and attract more qualified buyers, they therefore lead to better conversion rates and more consistent sales growth.
Read More: Amazon Keyword Research
4. Keep your keywords up to date
Audit and refresh your keyword list at least twice a year to stay aligned with changing customer search behavior and market trends.
5. Expand your keyword research sources
Gather keywords from a variety of places, such as competitor listings, keyword research tools, and Amazon’s auto-suggestions, to widen your reach and improve discoverability.
Read More: Keyword Research Techniques for Amazon Sellers
6. Highlight value in your bullet points
Instead of listing only technical specs, focus on how your product improves the buyer’s life or solves a specific problem, making the benefits clear and compelling.
7. Use customer reviews as a resource
Dig into your product reviews to identify common compliments or complaints, then adjust your listing accordingly to address concerns and highlight appreciated features.
8. Don’t overlook the product description
To begin with, even if you’re using A+ Content, make sure you still write a well-optimized product description. Because Amazon indexes this section, it can therefore boost your search visibility and help more shoppers discover your listing.
9. Clearly list product details
Additionally, share essential specs like dimensions, materials, and sizing upfront. As a result, shoppers can quickly understand what they’re buying, which in turn reduces hesitation and improves conversion rates.
10. Balance SEO with user-friendly content
Furthermore, craft titles, bullet points, and descriptions that are both keyword-rich and easy to read. For this reason, working with Amazon SEO experts can ultimately help you achieve the perfect balance between ranking and readability.
11. Offer strong guarantees or warranties
Build buyer confidence by including a lifetime warranty or an extended guarantee—this can ease doubt and encourage more purchases.
12. Keep your listings current
Regularly revise your product pages to stay compliant with Amazon’s ever-evolving rules and avoid potential listing suspensions.
13. Design with mobile users in mind
With the majority of Amazon shoppers browsing on mobile, format your listings for small screens—keep content scannable, clear, and visually clean.
14. Prepare for voice-enabled shopping
Voice searches are growing thanks to smart assistants like Alexa. Use natural, question-based long-tail keywords to align with how people speak.
15. Invest in quality A+ Content
Ensure your Amazon A+ Content design is professionally designed, visually engaging, and within Amazon’s guidelines. A polished layout makes your product more appealing and credible.
16. Add comparison tables to A+ Content
Incorporate comparison tables to showcase how your product stacks up against others in your lineup. This not only informs shoppers but also promotes cross-selling by introducing them to more of your offerings.
17. Use high-quality professional images
Professional product photography builds trust and helps your listing stand out. Clear, well-lit images can make a big difference in convincing shoppers to buy.
18. Incorporate lifestyle photos
Show your product being used in real-life scenarios. Lifestyle images help customers picture the item in their daily lives, increasing emotional connection and boosting sales.
19. Use infographic images to highlight key features
Amazon product Infographics help break down important details like size, functionality, and benefits, making it easier for shoppers to understand your product at a glance and make quicker decisions.
20. Implement AR for product visualization
If you sell items like home décor or furniture, augmented reality can let buyers see how products would look in their space, boosting their confidence to complete the purchase.
21. Offer 360-degree product views
Interactive 360-degree visuals give shoppers a full view of your product, offering a more complete understanding and encouraging them to move forward with buying.
22. Add product demonstration videos
Including videos in your listing helps customers see how your product works in real life. It builds trust, answers questions visually, and can significantly increase conversions.
23. Leverage Amazon Posts for extra exposure
Amazon Posts allow you to share lifestyle content and product highlights on related listings, helping increase brand awareness and traffic without paying for ads.
24. Tell your brand story with emotion
Use the Brand Story section on Amazon to share your company’s mission, values, or journey. A compelling story helps create a personal connection and builds customer loyalty.
25. Build a Branded Amazon Storefront
Design a custom Amazon Storefront to reflect your brand’s personality and offer a cohesive shopping experience. It’s an excellent way to showcase your entire product line and boost customer loyalty.
26. Interact through the Customer Q&A
Answering customer questions shows you’re engaged and responsive. It helps clear doubts for potential buyers and can directly improve your conversion rate.
27. Support existing customers, not just new ones
Offer great after-sales service. Satisfied buyers are more likely to leave positive feedback and return for future purchases, helping sustain long-term growth.
28. Use automated tools to request reviews
Automate your review requests with platforms like Helium 10 or FeedbackWhiz. This saves time while helping you gather more customer feedback effortlessly.
29. Address negative feedback professionally
If you’re in Brand Registry, you can reply to poor reviews. Offer thoughtful resolutions like replacements or refunds to preserve your brand’s image.
30. Turn customer input into product upgrades
Listen to feedback to improve your product. For instance, if customers frequently mention weak packaging, redesign it and update your listing to reflect the improvement.
31. Study your competitors’ reviews
Read reviews on competing products to uncover common issues. Then, address those concerns in your own listings to set your product apart.
32. Grow your product review count
A higher number of reviews boosts your product’s credibility. The more positive feedback you gather, the more trust and sales you’re likely to earn.
33. Use Amazon’s built-in review request
The “Request a Review” button on Amazon makes collecting reviews easier and fully compliant, helping you grow your review base reliably.
34. Join the Amazon Vine program
Amazon Vine lets trusted reviewers try your product and leave feedback. These honest reviews help establish credibility, especially for newer items.
35. Connect with Amazon’s top reviewers
Reach out to influential reviewers on Amazon. Their trusted opinions can significantly increase your product’s visibility and customer confidence.
36. Include video reviews
To begin with, add customer testimonial videos to your listing. Because seeing real people talk about your product builds confidence, potential buyers therefore feel more secure in their decision.
37. Motivate buyers to upload photos
Additionally, encourage customers to include photos with their reviews. As a result, this visual content serves as strong social proof and ultimately increases trust among new shoppers.
38. Enhance your packaging quality
Furthermore, invest in attractive and protective packaging. Since high-quality packaging adds value and boosts customer satisfaction, it can therefore even get featured on social media, giving you extra exposure.
39. Make unboxing special
Moreover, design an engaging unboxing experience that delights buyers. By doing so, you inspire them to share their excitement online, which in turn brings you valuable organic reach.
40. Add bonus content in product inserts
In addition, include freebies like eBooks, how-to guides, or bonus tips with your product. Because this added value enhances the overall experience, it can therefore gently encourage customers to leave a positive review.
41. Include a thank-you message
Likewise, adding a personalized thank-you note builds rapport with your buyers. As a result, they become more likely to return or leave a positive review.
Read More: Amazon Insert Cart Designs
42. Aim for Amazon’s top badges
Finally, focus on earning badges like “Amazon’s Choice” or “Best Seller.” Since strong reviews, consistent sales, and low return rates contribute to eligibility, achieving these badges can therefore serve as powerful trust indicators for shoppers.
43. Apply for the Climate Pledge Friendly label
If your product is eco-conscious, apply for Amazon’s Climate Pledge Friendly designation. It helps appeal to environmentally aware shoppers and enhances your brand’s credibility.
44. Take advantage of Brand Analytics
Use the Brand Analytics dashboard to gain insights into customer behavior, repeat purchases, and performance metrics. This data helps you refine your marketing and product strategies.
Read More: How to Use Amazon Brand Analytics to Improve PPC Campaigns
45. Submit your product for Editors’ Picks
You can pitch your products to Amazon’s editorial team for a chance to be featured in Editors’ Picks. This increases your visibility during key shopping events.
46. Perform A/B testing on listings
To begin with, test different versions of titles, images, and bullet points to see what resonates best with shoppers. As a result, this optimization technique helps improve your product page’s conversion rate and ultimately strengthens overall performance.
47. Review performance by traffic source
Additionally, analyze where your traffic is coming from—whether ads, organic search, or social channels. Because of this insight, you can focus on scaling the sources that drive the highest conversion rates and therefore maximize your marketing efficiency.
48. Monitor your Best Sellers Rank (BSR)
Furthermore, keep an eye on your BSR to evaluate the impact of price changes and marketing efforts. By doing so, you gain clearer direction for promotions and inventory planning, which ultimately supports better sales consistency.
49. Optimize stock levels to prevent outages
Moreover, use inventory tools to maintain a balanced stock level. Since avoiding stockouts helps preserve your sales rank, it therefore ensures consistent product availability and customer satisfaction.
50. Use FBA to qualify for Prime shipping
In addition, Fulfillment by Amazon makes your products eligible for Prime. As a result, trust increases, and delivery speeds improve—both of which ultimately contribute to higher conversion rates.
51. Improve FBA prep efficiency
Streamline your FBA preparation process to minimize errors and delays. Proper packaging and labeling lead to smoother fulfillment, especially during busy periods.
52. Reduce costs from long-term storage
To start, move slow-selling inventory before it incurs extra fees. By doing so, you can use promotions, bundles, or discounts to sell older stock more efficiently and discountultimately lower your storage costs.
53. Maintain a strong IPI score
Additionally, aim to maintain a healthy Inventory Performance Index (IPI), as it helps reduce storage costs and ensures better placement in Amazon warehouses. Because of this, avoiding both excess and understock situations becomes essential for smoother operations.
54. Increase AOV with bundled products
Furthermore, create product bundles with related items to boost your average order value. Since virtual bundles allow you to pair complementary products without extra logistics, they therefore provide an easy and effective way to increase revenue.
55. Promote with Amazon Giveaways
Moreover, participating in Amazon Giveaways exposes your products to new audiences. As a result, it becomes a cost-effective way to gain visibility and attract potential customers who may not have discovered your brand otherwise.
56. Use Keepa for price tracking
In addition, track historical pricing with Keepa to better understand trends and market shifts. Because of these insights, you can set more competitive prices and consequently respond to changes in demand more effectively.
57. Implement dynamic pricing models
Adopt pricing that changes in real time based on competitor actions and demand. This allows you to stay competitive while maximizing margins.
58. Activate Subscribe & Save options
Enable Subscribe & Save for items customers buy frequently. It encourages repeat purchases and builds long-term customer relationships.
59. Run Lightning Deals for a visibility boost
Time-sensitive Lightning Deals increase urgency and product visibility, especially effective during high-traffic shopping periods.
60. Offer clip-on coupons
Use digital coupons to draw attention. The savings badge shown in search results can increase clicks and conversions among price-conscious shoppers.
61. Set up volume-based promotions
Use Amazon’s Promotions Manager to create BOGO offers or percentage-off deals. These encourage customers to buy more in a single transaction.
62. Compare auto and manual ad campaigns
Test both automated and manual Amazon ad campaigns. The manual allows precise control over keywords, while the automatic feature helps discover new search terms.
63. Promote multiple products with Sponsored Brands
To begin with, showcase a product collection or drive traffic to your Storefront using Sponsored Brands ads. As a result, you increase brand visibility and encourage cross-selling across your catalog.
64. Target competitor brand searches
Additionally, bid on competing brand names in Sponsored Products ads. Since this helps you capture shoppers looking for similar items, you can therefore redirect them to your own product and boost conversions.
65. Display ads on rival listings
Furthermore, run Sponsored Display ads on competitor product pages. Because these shoppers are already considering similar options, you can as a result reach highly interested customers and influence their final purchase decision.
66. Use Sponsored Video for engagement
Moreover, include short product videos in Sponsored Video ads. Since demonstrating features or benefits grabs attention directly from search results, this format attention directly from searultimately increases engagement and click-through rates.
67. Implement ad scheduling
In addition, use dayparting to schedule your ads during peak traffic hours. By doing so, you reduce wasted ad spend and therefore maximize your return on investment during the highest-conversion times.
68. Add emotional triggers to ad copy
To start, craft ad copy that taps into emotions and urgency. Because phrases like “Act fast” or “Only a few left” create immediate pressure, they can therefore prompt quicker buying decisions and boost conversions.
69. Separate keyword match types by campaign
Additionally, organize your campaigns by exact, phrase, and broad match keywords. By doing so, you improve budget allocation and enhance performance tracking across match types, which ultimately leads to more efficient ad management.
70. Try dynamic bidding strategies
Furthermore, let Amazon adjust your bids in real time with dynamic bidding. Since this strategy reacts to the likelihood of conversion, it therefore helps optimize your spend and maximize your advertising returns.
71. Expand with Amazon DSP advertising
Moreover, take advantage of Amazon DSP for advanced, programmatic ads across the web. As a result, you can run stronger remarketing campaigns and scale brand visibility beyond Amazon’s platform.
72. Track external marketing with Amazon Attribution
To begin with, utilize Amazon Attribution to monitor the impact of off-Amazon marketing—such as Google or Facebook ads—on your Amazon sales. Because of this detailed data, you can adjust your campaigns for better performance and ultimately increase your return on ad spend.
73. Partner with Amazon influencers and affiliates
Additionally, collaborate with Amazon-affiliated influencers to showcase your products. Since their loyal followings trust their endorsements, these partnerships can therefore drive more traffic to your listings and significantly boost conversions.
74. Broadcast with Amazon Live
Moreover, use Amazon Live to present your products through live demonstrations and interact directly with viewers. As a result, you engage shoppers more effectively and encourage real-time purchases, which ultimately strengthens your overall sales performance.
75. Retarget on social platforms
Run retargeting ads on Instagram and Facebook to re-engage visitors who viewed your Amazon listings. These reminders can significantly increase your conversion rates.
76. Prepare listings for voice search
Adapt your product listings for voice queries, especially as voice assistants like Alexa are being used more frequently for hands-free shopping experiences.
77. Drive traffic using Google Ads
To begin with, launch Google Ads campaigns targeting relevant search terms to direct traffic to your Amazon listings. As a result, you tap into a broader audience beyond Amazon and increase overall visibility.
78. Use email campaigns for VIP access
Additionally, send early access promotions and special offers through email to reward loyal customers. Because of this, you build anticipation ahead of peak sales events and encourage more repeat purchases.
79. Collaborate with bloggers for trusted reviews
Furthermore, team up with bloggers to write detailed reviews and include affiliate links to your Amazon store. Through these authentic endorsements, you build trust and therefore drive more qualified traffic and sales.
80. Go live with product showcases
Moreover, use Amazon Live to stream product demos and interact with customers in real time. Since this personal touch helps answer questions instantly, it ultimately increases engagement and conversions.
81. Re-engage with social ad retargeting
In addition, use Instagram and Facebook retargeting to reach users who abandoned your product page. Because these tailored ads remind shoppers of your product, they often return to complete their purchase.
82. Use Google Ads to capture external searches
Similarly, target popular search terms on Google with ads linking to your Amazon listings. This way, you capture buyers researching products outside the Amazon platform and therefore boost your external traffic.
83. Promote limited deals via email
Furthermore, use email marketing to send your subscribers exclusive discounts and promotions. As a result, you drive them directly to your Amazon storefront and increase conversions during key sales windows.
84. Give loyal buyers early sale access
Likewise, reward repeat customers with early-bird access to new launches or exclusive discounts via email. Because of this approach, you build stronger loyalty and encourage consistent repeat purchases.
85. Build reach with affiliate blogger partnerships
Additionally, collaborate with content creators who can write in-depth reviews and share affiliate links to your Amazon products. Consequently, your exposure increases and your brand gains added credibility.
86. Use Pinterest ads to reach product seekers
Moreover, run Pinterest ads that create clickable pins directing users to your Amazon listings. Since Pinterest is ideal for visual niches like home, beauty, or lifestyle, you can therefore attract highly interested buyers.
87. Tap into Gen Z with TikTok ads
To expand further, create engaging TikTok ads to promote your products to a younger audience. Because the platform’s viral nature drives fast reach, your listings can gain major traffic quickly.
88. Register your brand on Amazon
Finally, enroll in Amazon Brand Registry to unlock tools like A+ Content, report tracking, and protections against counterfeit listings. As a result, you strengthen brand security and support long-term growth.
89. Review past trends for smart inventory planning
Look at last year’s sales patterns to anticipate future demand. If certain items performed well during holidays, stock up early to avoid missing out on peak season sales.
90. Highlight holiday deals on your storefront
Design a seasonal section on your Amazon storefront to showcase holiday specials. A dedicated page helps convert more visitors during festive shopping periods.
91. Launch discounts ahead of shopping holidays
Offer early discounts before major sale days like Prime Day or Black Friday. This helps attract early-bird customers and provides insight into product demand.
92. Create limited-time holiday bundles
Boost your holiday sales by bundling complementary items together at a discounted price. These seasonal gift sets are perfect for shoppers looking for ready-made presents.
93 Promote early holiday offers
Roll out special offers before major sales events to reach early shoppers. Getting ahead of the competition can help secure additional sales before the rush.
94. Use FBM as a contingency plan
Fulfilled by Merchant can help you stay competitive during busy seasons when FBA might slow down. Having a backup ensures timely delivery and happy customers.
95. Update listings for seasonal relevance
Modify your product titles, bullet points, and images to match seasonal demand. Phrases like “Holiday Gift” or “Christmas Special” can attract festive shoppers.
96. Add a gift-wrap option for shoppers
Offering gift wrapping during the holidays makes your products more attractive to gift buyers looking for convenience and presentation.
97. Keep an eye on Buy Box status
To start, use tools like Keepa or SellerApp to monitor pricing and eligibility for the Buy Box. Since the Buy Box greatly influences your sales and visibility, staying aware of your status can therefore help you make quicker adjustments that protect your revenue.
98. Explore the global Amazon marketplaces
Furthermore, if you’re already performing well in the U.S. market, consider expanding to Amazon Europe, Canada, or Japan. In many cases, international marketplaces offer new opportunities and higher sales volume. As a result, your brand can grow far beyond a single region.
99. Improve ads with Amazon AI tools
Additionally, take advantage of Amazon’s artificial intelligence tools to uncover new keywords and refine your ad strategies. Because of their advanced insights, you can optimize targeting, improve conversions, and ultimately achieve a higher ROI.
100. Join Amazon seller communities
Moreover, stay active in Seller Central forums and other seller communities to exchange tips and discover new trends. Through these discussions, you stay informed about policy changes and new selling tools on Amazon, which in turn helps you stay competitive.
101. Create a professional brand website
To begin with, remember that shoppers often research a brand online before buying. Therefore, having a well-designed website can boost credibility and give customers more information about your products. As a result, your brand appears more trustworthy and memorable.
102. Join Amazon-hosted webinars
Furthermore, keep up with the latest trends and updates by attending Amazon’s official webinars. Through these sessions, you gain valuable knowledge about new features, selling techniques, and platform updates, which can ultimately help you stay competitive.
103. Review success stories on Amazon
In addition, take time to look into real brand case studies shared by Amazon. Because of these examples, you can gain useful insights into how other sellers have achieved growth and overcome challenges. Consequently, you can apply similar strategies to your own business.
104. Set aside daily time for Amazon tasks
Moreover, treat your Amazon business seriously by working on it every day, even for just a couple of hours. By doing so, you consistently uncover growth opportunities and improve daily operations. Ultimately, this steady effort leads to long-term progress.
105. Work with a trusted Amazon agency
Partnering with a specialized Amazon agency can enhance your Amazon listings, ad performance, and overall strategy, freeing you up while experts manage your account.
Final thoughts
Every business, regardless of size, experiences highs and lows—it’s simply part of the entrepreneurial journey. Even top-performing brands encounter obstacles and periods of slow sales. The great news is that you now have a powerful collection of strategies to help boost your Amazon sales. From optimizing product listings to leveraging outside traffic sources and trying fresh advertising techniques, there are plenty of ways to drive growth.
If you’ve applied all these tips and still aren’t seeing progress, it’s highly unlikely—that’s how effective these strategies can be! And if you need expert support along the way, our Amazon consulting services are always available. We’re here to help sellers unlock their full potential with proven insights and tools, so you can succeed in any market environment.
