Today is all about image content marketing. The hype is everywhere, and if you still haven’t caught on to it, now is the perfect time to do it. With infographics, even small brands have a chance of winning their target audience’s attention. Since customers cannot see and touch your product in person, infographics are a powerful way to showcase your product’s features.
What Are Infographics?
Wouldn’t you preferably learn about the product by looking at easy-to-understand product images rather than reading a big block of text? Infographics are such a fun and effective visual way to display your information. It is an artistic representation of information and data, combining elements of text images, charts, diagrams, and videos, smoothly explaining complex issues for better understanding. Highlight your product features with a unique design that explains the details of your product with text, arrows, measurements, and other design elements.
Ecommerce sellers use infographics to build brand awareness, boost engagement, increase visibility, and drive more website traffic.
Important: Your main product image needs to be on pure white background. Dont have the main white background image? Let us help you with the image here.
Types Of Infographics For Amazon Product Listing
1. Comparison Chart
Create a comparison chart comparing your product features with competitors. Don’t mention the competitor’s name while creating a comparison chart image. This helps your potential customer to directly compare your products and make a buying decision.
2. Package Includes
If your product has a number of items inside its packaging, then this infographic will help answer your customer’s ordinary query “What does this package include?” with an infographic Image.
3. Features And Benefits
Make your infographic image attractive by adding bullet points, benefits, and features. Using brief text with icons makes it easy for a buyer to discover all the product features.
4. How To Use?
If a buyer doesn’t know how to use or assemble a product, there is a chance you can expect them to tell the world about it. Why get a bad review when you can create multiple steps in the form of an infographic and illustrate each step with icons? The primary purpose of this infographic image is to provide a quick instruction manual to the user.`
5. Warranty or Satisfaction Guarantee or Companies Featuring Point
Customer satisfaction guarantees differentiate your brand from competitors, lower the bar for purchasing, and give your customers a sense of confidence in your product. A product warranty is a guarantee from a seller that a defective product will be repaired or replaced within a specific time. You can also add any specific characteristic of the company which should be highlighted for the customers to know. This will help them to know what is the company actually doing other then the business.
6. Lifestyle Image
This image lets you, as a consumer, imagine yourself using that product just by looking at the picture. Lifestyle photography is essential because it shows your products and services in a relatable situation. Customers see beautiful images which help them imagine experiencing something similar.
7. Ingredient Spotlight or DIfferent Type of Uses of the Product
If your product is a Gourmet product or a beauty product which needs to highlight the ingredient list then this type of infographic is all you need to showcase the details. Not only highlighting the ingredients but you can highlight different uses of your product. This infographic with more of images and less of SEO content grabs customer’s attention the most.
How To Create Compelling Amazon Infographics
1. Descriptive Title
Write a descriptive infographic title that contextualizes the data. Your readers want to know what they’re looking at right away by including a descriptive title and subheads.
2. Simple, Bold, and Informative Feature
Share an overview of a specific topic and introduce a new idea. Make a plain picture or article more engaging for your readers. If an infographic has a light background with bold colored features, our eyes are immediately attracted to the bold part.
3. Choose Attractive Icons
Icons add visual accents to the product images. Break up your text-heavy content into a more digestible and exciting format with iconography.
4. Try Out Different Topography
Identify the appropriate font for your product category and your brand message. Mismatched fonts and colors don’t look professional, and the customer will likely forget your brand identity. When choosing fonts, be confident that they represent your brand and complement your product.
5. Add Relevant Background
Background textures and colors create depth and contrast, allowing graphics to stand out and get noticed. Well-composed background images can help create space for you to overlay text.
6. Select Perfect Color Palette
Choose a bold color scheme that aligns with the message you’re trying to send. Color increases readers’ attention spans and recall by 82%. It also gains a readership of 80% and makes a memorable impression of 39%.
Why should you use Infographics?
- Engaging and Attractive: Infographics are more fun and engaging than plain text since they combine images, colors, movement, and content that draw the eye. It helps you to summarize your product content into a picture.
- Easily Scanned and View: Most people forget a large amount of what they have read and tend to have short space attention spans, but they remember what they have seen. Hence, it is easier for your readers to get the content quickly through infographics since the human brain processes images much faster than text.
- Increase Traffic to Your Site: Infographics help you to make your content viral. An infographic published on a WordPress blog or website usually provides embedded code. This code allows an automatic link from the original site to yours. Therefore, you can get more traffic by sharing these pictures on social media.
- Boosts Brand Awareness: Infographics are visually appealing; sellers reinforce their brand using them. Creating an infographic embedded with your brand logo increases brand awareness more powerfully.
- Benefits SEO: Pinterest and Instagram love Infographics. Share your infographics on your Twitter, Facebook, LinkedIn, Google+, or Pinterest accounts so that all your friends and followers can see them from there and can redirect them to Amazon.
- Prevent Negative Reviews: Illustrate your return policy or customer support options on your Amazon with the help of infographics. Also, add detailed, informative images and help shoppers in buying decisions. When customers are more aware of what they’re fetching, it diminishes the number of negative reviews you receive.
Make Your Product Stand Out With Infographics
A good infographic helps your audience make better decisions, get insights, and motivate them to make a buying decision. Turn your complex data into catchy Amazon infographic design and create better infographics with SIPRANSH ECOMMGROWTH.
