Google and Bing are the most popular search engines, but Amazon has taken over the title of popular search engine for products. Viewers directly go to Amazon for searching and gathering information about any product. Around 63 percent of the consumers in the United States use Amazon as their search engine for products. This makes Amazon Search Engine Optimization (SEO) an important strategy to look into and execute in the best possible way.
Amazon sellers can improve their search ranking and visibility by leveraging the best Amazon keywords.
Understanding Amazon SEO
As discussed above, Amazon is a search engine that features the A9 algorithm. Google tries to find the most helpful answer to someone’s query as a search engine, but Amazon is different. Amazon intends to find the most appropriate product for those likely to make a purchase.
Amazon uses the A9 algorithm to analyze the keywords related to the product and search for relevant products for the customers. Feeding relevant keywords is an important part of Amazon SEO services.
Using Relevant Keywords for Higher Ranking and Conversion Rate
Higher ranking results in getting you a place on the search result page. This will achieve higher visibility and eventually increase your chances of getting found by users, converting leads into customers, and hitting your sales goals.
The following steps will help you with how to use Amazon keywords in your listing:
Step 1: Find Search Volumes
Learn to use keywords effectively for the front end and the backend. Do proper research for keywords before executing them to Amazon SEO practices. Keyword research refers to search terms. The number of times a search term is used in a timeframe is called search volume. Search volume also shows the potential impact of keywords when deployed in your listings.
Amazon’s actual data for exact and broad match keywords can help you for better results as it is usually included in Amazon SEO services.
Step 2: Observe Keyword History
Gather historical data of your keywords for Amazon listing optimization. The data provides a performance summary of search terms on Amazon, such as when it trended, whether it’s seasonal, or how your competitors used it. The history also tells about relevant assessments in organic search and PPC advertising optimization.
Step 3: Prioritise Product Title
Frontend keywords are essential for the viewers to make them understand about the product, and those keywords should be logical, grammatically correct, and make sensible sentences. Frontend keywords are added to the product title, bullet points, and product description.
Product title is the first thing a viewer sees, and therefore it should have the search terms with the highest volume. Amazon has suggested a format for product title optimization: Brand Name > Product Type > Key features such as material, size, color, and quantity. This is the suggested format so you can be as creative as possible to make an attractive yet informative title to lure customers.
Just make sure you use high-volume keywords at the beginning of the title. Do not stuff keywords in the frontend.
Step 4: Amazon Backend Keywords
Amazon allows you to feed keywords in the backend as well, which is not visible to the viewers, but still, it helps in SEO activity. These keywords only make sense to machines and computers as the A9 algorithm analyzes them.
Tips for Dos and Don’ts for Backend Keywords:
Dos:
- Synonyms and Abbreviations
- Spelling variations and Alternate names
- Separate keywords by spaces
- Long keywords should follow the logical order of words
- Lower case letter
- Either singular term or plural term
Don’ts:
- Punctuations: Colon ‘:,’ Semicolon ‘;’ and Hyphen ‘-’
- Articles, Prepositions, and other short words which don’t make sense: a, an, the, and, by, for, of, with
- Brand Name and ASINs
- Temporary Words: available now, brand new, current, discounted, just launched, last chance, last minute, latest, limited time, new, on sale, this week (month, year), today.
- Subjective Words: amazing, best, cheap, cheapest, effective, fastest, good deal, least, most, popular, trending.
- Abusive and offensive terms
Step 5: Relate ASIN to Product Category
Assigning the appropriate product category to an ASIN is important, or else your ASIN won’t be indexed, and the product listing will not be optimized.
Amazon SEO and Marketing Services
Finding and selecting the keywords for Amazon SEO is not a guessing game. It needs research, audit, analysis, and complex tasks to launch Amazon SEO services successfully. We advise you to take help from experts and consultants to make your product listing visible on the search result page. Just enjoy the Amazon sales and let Sipransh Ecommgrowth help you with professional Amazon SEO Services and other marketing services.
