Amazon advertising

Leveraging Amazon Brand Story to Enhance Your Product Listings With millions of products and countless sellers on Amazon, standing out in such a competitive marketplace can feel overwhelming. However, despite the intense competition, Amazon offers a powerful marketing feature...

Looking for batteries? You probably think of Duracell or Energizer right away. Shopping for a toothbrush? Oral-B and Colgate are usually the first names to pop up. Craving coffee? Starbucks and Nespresso seem to dominate your options. Need a water bottle? It’s tough to scroll...

As of September 11, 2024, a staggering 839,900 new sellers had already joined Amazon this year, and as a result, the platform has been averaging around 3,700 sign-ups daily. Furthermore, projections suggest that by the end of 2024, Amazon will welcome approximately 1,350,500...

Amazon sellers invest a lot of effort into getting customers to click that “Buy Now” button, but what happens after the sale is made? Once someone has already purchased from you, it’s equally important to ensure they feel valued. Although many brands attempt this through...

According to Jungle Scout, 59% of brands running Amazon PPC campaigns are experiencing rising advertising costs. When PPC campaigns are not properly optimized, they can lead to wasted budgets and lost sales opportunities. If your ads are eating up your funds without...

In today’s digital age, Amazon is a dominant force in e-commerce, attracting millions of buyers and sellers worldwide. As consumer behavior shifts towards online shopping, having a strong presence on Amazon is more crucial than ever. One powerful tool that Amazon offers...

Keeping in the vision of Prime Day 2025, now it’s time to grab all your attention for the next upcoming Amazon shopping livestream of the year. With a foundation of a successful previous Fall Prime Day of 2024, Amazon is packing up all the necessary gears for making the Prime...

As we move into 2025, Amazon sellers are preparing for another year filled with shifting strategies and emerging trends. One area undergoing significant transformation is Amazon PPC (Pay-Per-Click). With fresh updates, advanced tools, and changing customer behavior, staying...

Ever notice how top Amazon sellers seem to grow with ease, while others blow through their ad budgets without results? The key isn’t spending more—it’s spending wisely. High-performing sellers don’t just set ads and hope for the best. They follow a plan that makes every...

Think scaling your Amazon ads means pouring in more cash? Think again. Many sellers assume that growing sales requires a bigger budget, but experienced Amazon sellers know real growth comes from smarter strategies, not just higher spend. If your campaigns feel stagnant,...