Amazon PPC Advertising

According to Jungle Scout, 59% of brands running Amazon PPC campaigns are experiencing rising advertising costs. When PPC campaigns are not properly optimized, they can lead to wasted budgets and lost sales opportunities. If your ads are eating up your funds without...

In today’s digital age, Amazon is a dominant force in e-commerce, attracting millions of buyers and sellers worldwide. As consumer behavior shifts towards online shopping, having a strong presence on Amazon is more crucial than ever. One powerful tool that Amazon offers...

Keeping in the vision of Prime Day 2025, now it’s time to grab all your attention for the next upcoming Amazon shopping livestream of the year. With a foundation of a successful previous Fall Prime Day of 2024, Amazon is packing up all the necessary gears for making the Prime...

As we move into 2025, Amazon sellers are preparing for another year filled with shifting strategies and emerging trends. One area undergoing significant transformation is Amazon PPC (Pay-Per-Click). With fresh updates, advanced tools, and changing customer behavior, staying...

Ever notice how top Amazon sellers seem to grow with ease, while others blow through their ad budgets without results? The key isn’t spending more—it’s spending wisely. High-performing sellers don’t just set ads and hope for the best. They follow a plan that makes every...

Think scaling your Amazon ads means pouring in more cash? Think again. Many sellers assume that growing sales requires a bigger budget, but experienced Amazon sellers know real growth comes from smarter strategies, not just higher spend. If your campaigns feel stagnant,...

Running Amazon PPC campaigns without a solid plan is like shooting arrows blindfolded—you might get lucky occasionally, but you’ll likely waste valuable time and money. Whether you’re just launching your first ad campaign or looking to refine your current strategy, having a...

Ever noticed certain brands following you around online, on Amazon, news sites, and even inside your favorite mobile apps? That’s the power of Amazon DSP (Demand Side Platform) at work. Most customers don’t buy the first time they visit a product page. They explore, compare...

Running Amazon ads but not seeing sales roll in? You’re getting clicks and spending money, yet conversions remain low. It’s frustrating, especially when your ROI is taking a hit. The upside? There’s a way to fix it. If your ads aren’t converting, something’s...

Most Amazon sellers don’t rely solely on Amazon. Many operate their own e-commerce sites, sell through other marketplaces, and partner with third-party retailers to stock their products. However, one common thread among nearly all Amazon sellers is their use of Sponsored...