Prime Day might look like a playground for the big brands with bottomless advertising budgets. It seems every year, the deals get bigger and the budgets get crazier.
The misconception that Prime Day is a “rich seller’s event” leads some smaller sellers and...
Big budget brands who want to expand their product’s reach and tap into a wider audience can leverage Amazon Prime Video ads. While Sponsored Products, Sponsored Brands, and Sponsored Display ads still remain effective, Prime Video ads offer a unique opportunity to show your...
A strong Amazon PPC management approach is essential if you want to succeed on Amazon in 2023 and beyond. Amazon’s internal advertising system includes pay-per-click (PPC) advertising. Brands, agencies, and independent sellers can use Amazon PPC to target particular...
There is no mystery that advertising is crucial to generate sales and boost brand recognition. But, Amazon Sponsored ads won’t work unless you set them up perfectly. Amazon CPC is constantly increasing year after year, but over the past few years, the increment has reached...