Now the year 2022 is going to end soon, the time for brands to start preparing their selling plan for 2023 has come. Several factors can help Amazon brand owners to start the new year with a bang. Now is the ideal time to examine each tool and strategy in your area of expertise to boost growth.
Although there are various ways to increase sales on Amazon, we have listed practical tips that are easy to implement and can be utilized by brands of all sizes.
1. Analyze From The Past
It is vital to not only flounder in the credit of a profitable Q4 for the rest of Q1 but also looks back and examine everything that went nicely and everything that went wrong. Determine the root cause of campaigns or strategies that were not successful for your brand last year. Learn from your past mistakes and discover how you can improve this year. If you had fulfillment fails or advertising mishaps that happened last year, be sure you have a contingency plan prepared to stop similar issues if happening this year.
2. Do The Maximum Use Of All The Available Tools
There are three fundamental mindful things for success on Amazon which are mentioned below:
- An attractive and informative product pages
- Pay-per-click campaigns
- Lots of 5-star reviews
But over the years, writing compelling copy and earning 5-star reviews are not just enough. Many dramatic changes occurred in the Amazon marketplace in the last few years. Amazon recently launched many tools and programs that fly under the radar. Amazon offers several tools together that are prepared to aid customer-brand interaction. We have listed them below:
Amazon Post: Amazon Posts allows all the brand-registered sellers to share unique lifestyle images and product-related content through a “feed” that looks similar to other social media platforms. Customers will scroll through your feed and click on your product detail pages directly via a link. This program shows the customers how to use your products and encourages them to browse and discover your brand story.
Manage Your Customer Engagement Tool: Manage Your Customer Engagement (MYCE) is a free tool that allows brands to set up email marketing campaigns for their followers on Amazon. Increase customer engagement, retention, and loyalty with MYCE. It is a great way to launch and highlight new products to a receptive audience.
Amazon Live: Amazon Live is a new way to shop on Amazon with live streaming. Amazon came up with this new Amazon live feature for sellers so that sellers can inspire, inform, and entertain customers with real-time brand interaction. Amazon Live is similar to live streaming on social media platforms like Instagram, Facebook, YouTube, or TikTok, except that the audience watching Amazon live streams is there with purchase intent. Therefore, the chances of them converting to customers are very high.
Brand Dashboard: Amazon Brand Analytics Dashboard provides access to vital insights related to products, markets, competition, search terms, and keywords to brand owners, that are free of cost. The brand analytics dashboard gives brand-registered sellers access to valuable insights into their product portfolio and keyword ranking. Determine which search terms customers use and get a peek at which queries are crucial for their brand.
3. Drive Relevant Off-Amazon Traffic To Your Listing
On your to-do list in 2023, driving off-Amazon traffic should be at the top. By leveraging your social media, email platforms, and Google ads, you can drive relevant traffic to your listing and get a chance to influence customers before any noise kicks in. The best way to increase sales on Amazon is to run a promotion outside Amazon. Off-Amazon traffic channels (a.k.a external traffic) are a way to tap into a new audience of people who aren’t actively searching for products on Amazon. A few commonly used traffic channels include Facebook, Instagram, Google, Pinterest, Blogs, Influencers (on social media, YouTube), and Email marketing. The best way to drive sales for your product from these channels is to offer an exclusive, single-use promo code to likely customers. Enroll your brand in the Brand Referral Bonus Program and get a 10% approx bonus for every sale generated through off-Amazon traffic.
4. Design Attractive & Eye-Catching Creatives
Brands are quickly realizing the importance of visually appealing creatives that play a huge role in converting impressions into sales and attracting clicks from search results. Prioritize optimizing your creatives with a well-structured and informative title, bullet points, and description. Elements like images, A+ Content, and Stores can help brands stand out from a sea of competition.
A+ Content: A+ Content refers to product description features available for brand owners allowing them to tell their brand story with enhanced design, image, text, infographics, and so much more. It makes information easy to digest for shoppers, helps reduce negative reviews, and increases brand awareness. Recently Amazon rolled out Premium A+ Content to all brands that have successfully updated at least 15 A+ Content in the past months. If you are eligible for Premium A+ Content for your listing, you should use it.
Images: Wouldn’t you preferably learn about the product by looking at easy-to-understand product images rather than reading a big block of text? Amazon product listing images are a fun and effective visual way to display your information. It is an artistic representation of information and data, combining elements of text images, charts, diagrams, and videos, smoothly explaining complex issues for better understanding. Highlight your product features with a unique design that explains the details of your product with text, arrows, measurements, and other design elements. Sellers use infographics to build brand awareness, boost engagement, increase visibility, and drive more website traffic.
Storefront: Amazon Storefront is like your own mini-website within the Amazon platform. Creating an Amazon storefront helps you get your URL address, which will take your customers from Amazon’s main page to your specific Amazon website. Here, the customers can browse and shop only for your brand products without being distracted by the competition. Amazon storefront also works as a landing page for your off-Amazon and Sponsored Brand campaigns.
Amazon Videos: Amazon product videos show the item in action, which helps shoppers imagine the product in their lives with how they can use it. Studies show that customers are 64% more likely to buy the product after seeing a video demonstrating the product’s features and functions.
5. Test What Tools Work For You
Tools like Manage Your Customer Experiment help you come to reliable conclusions on what is best for your brand. This tool is available to test various factors of your product listing, including title, bullet points, description, and A+ Content. Do you want to know which bullet point drives more conversion, a brief written or a 250-character long? Along with product detail page content, brands can test prices, promotions, bundles, and more.
6. Get More Positive Reviews
Review influences purchase decisions more than anything else. Amazon has rigid guidelines that prohibit sellers from using shoppers for adding fake reviews, so make sure you use only white hat strategies to get more reviews. It’s completely okay to add an insert card into your packaging or send auto-generated messages asking for reviews if you do not manipulate customers and ask ONLY for positive reviews.
7. Use FBA Service (Fulfilled By Amazon)
Amazon’s fulfillment service, or FBA, doesn’t just make storage and shipping effortless for you. Amazon Prime is the reason that FBA helps boost sales. The Amazon Prime badge is something buyers trust. When someone sees Amazon Prime attached to your product, it solves some doubts shoppers have during their purchasing decision. The main benefit of Amazon Prime is the shipping service. Offer fast and free shipping with Amazon Prime and drive more sales. Use FBA to secure your products and get the Prime label, thus a higher share of sales.
8. Retain Existing Customers Along With Acquiring New Ones
You cannot afford to have a leak in the number of your customers. Therefore, along with acquiring new customers, make strategies to retain the existing customers as well. One of the ways to increase sales from existing customers is by cross-selling other products from your brand. Customer Retention is essential to attaining sustainable development and driving sales. Amazon DSP uses leveraged to target customers who have already bought from you. Brands can stay in touch with the shoppers post-purchase to ensure customer retention.
9. Hire An Amazon Management Agency
Every seller wants more sales. That is the whole point of doing business. The coming year of 2023 is full of new opportunities and unknown possibilities. Sellers require a team of Amazon experts who manage Amazon accounts and maintain them in tip-top condition all year round. You must know that managing an Amazon account is not a one-person job. A creative team that can Optimize Product Detail Pages visual appeal and visibility, a PPC team that makes your campaigns run hot 24/7, and an Amazon Account Management team that firefights everyday issues are required. Guarantee your success this new year by hiring a professional Amazon agency like SIPRANSHECOMMGROWTH. Increase your reach and profits significantly in the coming year with our expertise and a team of certified Amazon consultants.
