If you want your Amazon product listings to stand out truly, exceptional A+ Content is no longer optional; it’s essential. Done right, it can create an emotional connection with shoppers, highlight your product’s advantages, and boost your conversion rates dramatically.
In this blog, we’ll walk you through some of the best A+ Content strategies and examples, along with actionable tips to help you design your own scroll-stopping, high-converting A+ content.
1. Don’t just show the product, show it in action!
Static product images are no longer enough for A+ Content. Customers today want to see your product in action, how it fits into their lifestyle, solves a problem, or elevates an experience.
A professional lifestyle photo can instantly communicate what words cannot: the feeling, mood, or benefit your product delivers. Great imagery builds an emotional bridge between you and your audience, whether it’s a sleek coffee maker on a cozy kitchen counter or a dog water bottle.
Here’s the bottom line: prioritize getting them before building your A+ Content if you don’t have lifestyle photos. While stock images can sometimes work for supplements or skincare, most physical products, from travel gear to home décor, deserve real, context-rich photography.
Consider this comparison:
Would you rather see:
- A plain shot of a collapsible water bottle on a white background?
- Or a photo of happy dogs eating food and drinking water from the bottle?
The second image immediately sparks an emotional response, giving shoppers confidence and excitement. Investing in polished, authentic images pays off big.
2. Focus on benefits, not just features
Many sellers make the mistake of focusing solely on features while making A+ Content. But features only describe your product, benefits explain why those features matter to the customer.
Let’s break this down with examples:
- Waterproof backpack
Feature: “Waterproof material.”
Benefit: “Stay worry-free on rainy days; your laptop and valuables stay bone-dry inside our waterproof backpack.”
- Noise-canceling headphones
Feature: “Advanced noise-canceling technology.”
Benefit: “Immerse yourself in crystal-clear sound, free from distractions, whether you’re commuting, working, or relaxing.
When you write your A+ content, always ask, What’s in it for the customer? How does this feature improve their life, solve a problem, or fulfill a desire?
3. Answer the four “Ws”
To truly connect with shoppers, your A+ Content should answer four key questions:
- Why is this product better than the competition?
Explain what sets your product apart, not just in specs, but in outcomes.
Example: “Built with military-grade materials, our backpack withstands even the harshest adventures, giving you years of reliable use compared to standard models that fray and tear.”
- Why will customers love it?
Put yourself in their shoes. What makes this product a joy to own?
Example: “With waterproof zippers and a thoughtfully designed interior, you’ll never stress about protecting your tech or organizing your essentials.”
- Why will they recommend it?
Identify what makes the product share-worthy or worth talking about.
Example: “Our adjustable standing desk doesn’t just lift—it remembers your favorite positions, switching from sitting to standing at the touch of a button.”
- Why can they trust it?
Reinforce durability, safety, or trust through meaningful details.
Example: “Triple-layer nonstick coating ensures years of easy cooking and cleanup, with no flaking or fading.”
When you address these four points in your A+ Content, you don’t just describe a product—you tell a compelling story.
Read More: Who Can Use A+ Content?
4. Use a comparison chart banner to cross-sell and upsell
Comparison charts are one of the most underrated tools in A+ Content, and they’re great for two purposes:
- Cross-selling: Highlight complementary products that work beautifully together.
- Example: If you sell a backpack, compare it alongside compatible accessories like travel cubes or a matching water bottle holder. Shoppers may not realize these add-ons exist until you show them.
- Upselling: Help customers see the value in upgrading.
Example: Selling portable stage, skirt, and gear bag? Display your basic model next to a premium version. Many shoppers will happily trade up once they understand the differences.
Why it works: Comparison charts feel objective, not pushy. They empower customers to make informed decisions while gently guiding them toward larger baskets or higher-value purchases.
5. Let the visuals do the talking
When designing A+ Content, aim for 80% visuals and 20% text. People scroll fast—striking visuals will grab attention, while short, focused copy reinforces key points.
Here’s how to apply this:
- Use infographics to communicate complex information simply.
- Replace lengthy text blocks with icons and short captions.
- Show off your product’s durability, effectiveness, or results with before-and-after images or action shots.
For example, instead of describing the regrowth of hair in a dense paragraph, show a vivid photo of before and after, with a simple caption like “Real Results.”
Remember: You’re not writing a manual—you’re painting a picture. Shoppers will process images far faster than text.
Top Amazon A+ Content Design Example
1. Zorbx
2. Ceprico Enterprise
3. Lexlion
4. Kathmandu
Final Thoughts: Turn Good Listings Into Great Ones
At the end of the day, great A+ Content isn’t about stuffing in as much information as possible—it’s about creating an experience. You want your Amazon listing to feel like a personal conversation with the shopper, showing them why your product is the best fit for their needs.
Here’s a quick recap of what we covered:
- Show your product in real-life use
- Focus on benefits that matter to the customer.
- Answer why your product is better, loved, trusted, and shareable.
- Use comparison charts to boost cross-sells and upsells
- Keep it visual-first with minimal, impactful text
