Ever feel like your brand is stuck in the shadows? You create Amazing products, but they aren’t getting the love they deserve? Don’t worry, you are not alone. Dozens of brands are launched on Amazon everyday and it’s easy to get lost in the overcrowded marketplace. But we’ve got some effective ways to help your brand jump out and grab shopper’s attention. We’re talking simple yet effective tips that’ll make your brand the star of the show, not a background character.
Why invest in branding?
When selling in a crowded marketplace like Amazon, it’s common to get lost in the shuffle. While many sellers are fixated on pay-per-click (PPC) campaigns and cramming your detail page copy with keywords, they often overlook the bigger picture. PPC might get you a handful of customers but a powerful brand will have them remembering and recommending you for years to come.
Branding is about creating a lasting connection, not just a quick sale. So, ditch the basics and focus on building a brand that resonates with your shoppers. In this article, we’ll show you some practical and actionable ways to do just that.
Expert tips to build a brand on Amazon
#1: Create a unique brand story
Here’s the thing about brand stories – it does not always have to be fancy schmancy.
Think about it. Why did you start this business in the first place? Was it a problem you faced and wanted to solve? Maybe you saw a gap in the market or just had a crazy good idea for a product. Whatever it was, that’s your brand story!
Most folks skip this part, thinking it’s gotta be some perfect story. But it doesn’t! It’s about what makes your brand tick. Like Simon Sinek says, people don’t just buy what you do, they buy WHY you do it.
Instead of running after creating a perfect script, tell your real story. Maybe you got tired of how the supplement industry created unreliable formulas that never worked and decided to take matters into your own hands. Maybe you saw a chance to make potato chips even better. Whatever your reason, share it!
Here’s the best part: Amazon actually has a spot for highlighting your brand story and it’s a great way to connect with customers on a deeper level.
#2: Invest in quality product and packaging design
This might sound obvious, but listen up: if your product isn’t premium quality, well, nobody’s gonna stick around. You wouldn’t buy something junky, and neither will your customers. Remember, happy customers remember your brand, and that’s what we’re after! Think about it – when you buy something really good, the brand sticks with you, right?
Now, quality goes beyond just the product itself. The packaging matters too. We’ve all seen those super sturdy, sleek Apple boxes. Heck, some of us even keep them around! That’s the power of good packaging. It makes a statement before your customer even opens the box.
#3: Consistency is the key – find a message and stick with it
Ever feel like your brand is saying one thing on Amazon and another on social media? Imagine meeting someone who acts totally different every time you see them. Kind of confusing, right? That’s what happens when your brand messaging isn’t on point.
By keeping things consistent, we mean having a core message or story that runs through everything you do. Your Amazon listing copy, Amazon infographic images, A+ Content, storefront, brand story and even your social media channels, ads and website blogs – the whole shebang! When your message is clear and consistent, customers start to recognize and trust your brand.
Here’s a tip: think of your brand as a person. What are their values? How do they talk? What kind of personality do they have? Once you nail that down, you can create a messaging guide that keeps your brand voice consistent across all platforms.
#4: Invest in Amazon branding features
While a strong brand story and consistent messaging are essential, Amazon offers a suite of powerful tools to make your brand shine and stand out. By strategically utilizing the built-in tools, you can transform your brand from a name on a product listing to a recognized entity within the Amazon marketplace.
1) Amazon A+ Content & Premium A+ Content: Ditch the snooze-fest descriptions and invest in creating fancy product pages with pictures, videos and interactive elements. This branded content tool highlights your product features in a way that keeps people interested.
2) Amazon Brand Story: Go beyond basic product information. In the brand story section of your product detail page, you can share your brand’s journey, what makes you tick, and why you do what you do. People connect with stories, and this lets them see the real people behind the brand.
3) Amazon storefront design: Amazon Stores lets you create your own free, multi-page brand space. You can organize your products by category, add your brand logo and create a more comprehensive shopping experience.
4) Amazon Brand Analytics: Brand Analytics lets you see what people are searching for to find your products and what keywords they’re using. This valuable data helps you improve your listings, target the right audience with your ads, and basically make your brand even more relevant for the people who matter most.
5) Sponsored Brands: Level up from those basic Sponsored Products ads. Sponsored Brands lets you promote your entire brand, not just individual products. Think of it like a fancy billboard showcasing your logo, product collections, or even custom messages. This helps more people discover your brand while they’re browsing Amazon, making you a more familiar face in the crowd.
6) Amazon Live: Host interactive live streams to showcase products, answer customer questions in real-time, and offer exclusive deals. This personal touch strengthens brand connection and drives sales. (Bonus Tip: Announce your Live events on social media to generate additional buzz.)
7) Amazon Posts: Use this new feature to create interactive, scrollable content with images, videos, and text. Showcase product benefits, tell captivating brand stories, and even integrate polls or quizzes to boost engagement.
The true magic happens when you combine these features strategically. A+ Content pulls your customers in, brand story gives them a reason to stay, storefront helps shoppers find what else do you have to offer, brand analytics, provide valuable intel allowing you to target the perfect audience and Sponsored Brand Ads, gives your brand the visibility boost it so needs.
#5: Influencer marketing
While Amazon offers fantastic built-in features, influencer marketing can be a game-changer to propel your brand to new heights.
The right way to market your brand and products with influencers:
1) Find the right influencer: Collaborate with influencers who resonate with your target audience. When they showcase your products, it introduces your brand to a whole new pool of potential shoppers who already trust the influencer’s recommendations.
2) Keep it real: Influencers have established trust with their audience. When they endorse your product with a genuine review, it adds a layer of social proof, making your brand appear more trustworthy and reliable.
3) Show your products in action: Influencers can showcase your products being used in real-life scenarios, highlighting features and benefits in a way that static product listings simply can’t. This allows shoppers to see how your product integrates seamlessly into their lives.
4) Target specific audiences: Gone are the days of generic marketing blasts. Partnering with niche influencers allows you to target specific customer segments who are more likely to be interested in your brand.
5) Don’t run after numbers: Investing in influencer marketing goes beyond simply throwing money at popular names. Focus on building genuine relationships with influencers who align with your brand values and target audience. Partner with them to create high-quality, engaging content that showcases not just your product, but also the story behind your brand.
Remember: Customers can spot a forced endorsement a mile away. Partner with influencers who genuinely love your product and whose recommendations feel natural within their content.
Stop feeling invisible and become the next big thing!
Building a strong brand on Amazon is a multi-pronged approach. By leveraging the powerful features Amazon offers, combined with strategic influencer marketing, you can create a winning formula for success.
Ready to make your brand the talk of the town? We can help! Sipransh Ecommgrowth is a leading Amazon agency specializing in helping brands like yours navigate the complexities of the marketplace and build a thriving presence. Contact us today to schedule a consultation and discover how we can help your brand shine on Amazon!
