Everyone knows how important A+ Content is, but what most brands don’t know is how to create an A+ Content that leaves a lasting impression on the shoppers. Contrary to what Amazon says, A+ Content is not a self service solution. It takes effort to get it right or else your A+ Content will do more harm than good. In this article, we’re not going to discuss the
Actional tips to create a converting Amazon A+ Content
1) Use lifestyle images
If you don’t have lifestyle images of your product, don’t bother to create A+ Content. It may sound a bit extreme but A+ Content is all about displaying your product in the best way possible and you cannot do that with boring white background images.
You have two options: Either get your product professionally photographed or do it yourself, whatever works for your budget. If you have a tight budget yet want to create high quality lifestyles, you can list out exactly the type of lifestyle images you need. For example, if your product is a knife, we’d need about 7-8 lifestyle photography to create A+ Content. Give your brief to the photographer and ask them to create exactly the same images. There are a lot of photographers out there who’d like to get paid per image and this way, you are getting professionally clicked lifestyle images without the heavy cost that comes with it.
2) Write the right stuff
A+ Content is 80% images and 20% content. While the ratio might suggest that text does not play a crucial role in A+ Content, it is quite the opposite. Every word you write matters. A+ Content is not the place to stash every feature and benefit of your product (we’ve got bullet points for that!). Instead focus on highlighting the most impactful features and unique selling points of your product.
What to and what not to write in your A+ Content?
- Don’t add your brand story. Amazon has a dedicated section for it now
- Do add what makes your product unique and why customers should choose it over others
- Don’t add generic details that don’t add value
- Do add how your product solves customers’ problems or fulfills their needs
- Don’t add excessive text. Eg: 5-6 line paragraphs
- Do add step-by-step instructions or demonstrations to show customers how to use your product effectively
- Don’t add exaggerated or false claims about your product that could mislead customers. Eg: Getting a slim waist is now possible in just 2 weeks!
- Do add common questions and concerns that customers may have about your product
3) Use banner modules
If you’d like to customize your A+ Content as per your brand guidelines, use banner modules.With banner modules, you can choose fonts that represent your brand’s personality and colors that match your brand’s look. When it comes to images, you have the freedom to showcase your products in the best possible way.
All other modules are not customizable at all. You have a space to upload your images and a space to add text and there is no option to customize the fonts, font size, size of images or anything else. It’s important to note that while banner modules offer customization, the other modules don’t. They have set formats without options to change fonts or image sizes.
4) Add a comparison module
When you’ve got more than six products in your catalog, using a comparison chart in your A+ Content is a smart move. This module lets customers see all those products side by side without having to leave the detail page.
Why’s it a good idea? Well, first off, it’s a time-saver. Instead of making shoppers hop between pages to compare stuff, they can do it all in one spot. That means less hassle for them and more chance they’ll stick around. Plus, it’s handy for decision-making. Seeing everything laid out makes it easy for customers to spot the differences and pick the best one for them. No need to squint at tiny text or hunt down details—they’re right there in front of them.
And it’s not just about convenience. Having a comparison chart also helps customers discover other products you offer. Maybe they came for one thing, but seeing similar options might catch their eye and lead to more sales for you. Adding related products into the mix can encourage customers to add more to their cart. It’s like saying, “Hey, since you’re already here, why not check out these other awesome products?”
Using a comparison chart in your A+ Content makes shopping easier, helps customers make decisions, boosts discoverability, and can lead to more sales. It’s a win-win for everyone involved.
5) Start with the logo
The first banner of your A+ Content should always feature your logo. And here’s why. Your logo is like your brand’s identity—it’s what people remember you by. When shoppers see your logo, it instantly triggers recognition and familiarity. This builds trust because they know they’re dealing with a reputable brand.
Now, about what type of logo to use in your A+ Content—it’s important to keep it clear and recognizable, even at a glance. So, go for your primary logo—the one that’s clean, uncluttered, and easy to read. Avoid using overly complex logos or ones with too much detail, as they might not be as effective at small sizes or on different devices.
6) Stop scrolls with a hero banner
Every shopper who lands on your detail page is likely to scroll down to read reviews. While scrolling down, they are going to look at your A+ Content. If it is attractive enough, your shoppers will stop scrolling to interact with your A+ Content.
So, how do you stop them in their tracks? One effective way is to incorporate a large, attention-grabbing hero image at the top of your A+ Content. This image should show someone using your product in a beautiful way.
But it’s not just about the image. You also need a powerful tagline that connects with customers on a personal level. This tagline should highlight the main benefit or emotion that your product provides. Whether it’s solving a problem, fulfilling a desire, or simply making life easier, the tagline should resonate with shoppers and make them feel like your product is exactly what they need.
By combining a striking hero image with an effective tagline, you create a one-two punch that stops shoppers from scrolling past your A+ Content. Instead, they’ll pause, take notice, and hopefully, be motivated to explore further and make a purchase.
Does A+ Content really work?
A lot of brands seem to have this question. The main benefit of A+ Content is that it has a positive impact on your product’s conversion rate. Amazon says that adding A+ Content to your listing can improve your conversion rate by 3-10%. Apart from that, A+ Content gives brands an opportunity to answer common customer questions and display their product features in a visually appealing way. A+ Content is strategically positioned right after the “Sponsored suggestions” section of Amazon, so it gives a reason for customers to stay on your detail page.
But let’s ignore all the stats and data that we have that say A+ Content improves the conversion rate or that it helps reduce negative reviews. Even after that, A+ Content lets brands capture more real estate on the detail page. Brands are getting another chance to show the shoppers why their product is a superior choice compared to dozens of other competitors.
Over to you
If you’re looking to add A+ Content to your listing, why not go all in and do it right? Whether you’re creating from scratch or giving your existing A+ Content a makeover, consider bringing in our Amazon experts to help.
A+ Content can really make a difference in how customers perceive your product. It’s like dressing up your listing to impress. But let’s face it, not everyone’s a pro at creating professional looking A+ Content. That’s where our Amazon EBC design experts come in. We’ll brainstorm ideas, design engaging visuals, and write persuasive copy that grabs attention and keeps customers from scrolling. So, why settle for mediocre A+ Content when you can have something truly outstanding?
