As you are aware of that your product images are among the most important aspects of your Amazon listing. A fundamental requirement for Amazon Product listing includes at least one Amazon image. Clear, high-quality images will help sell your products by showing potential customers exactly what they’ll receive.
If you add images that are of weak quality it can negatively impact your listings. Dull or blurry photos and even the wrong number of images on a listing can make a big difference. Not should your images be of high quality, but they should also stick to Amazon’s product image requirements. Like everything else regarding selling on Amazon, staying 100% with its Terms of Service is very important.
In this post, we’ll explain why are images so essential on Amazon? We will also cover the best practices to make your images stand out from the competition.
Why Images are so important on Amazon?
It’s important to carefully choose the right leading image for each Amazon listing. The main image appears in search results and is the first thing potential customers see. It helps you stand out from the crowd and encourages shoppers to click through to your product page.
Then, within product pages, sellers need to provide a selection of more detailed photos. This gives shoppers the information they need to convert. Ask yourself what shoppers would examine if they were buying your product in a store.
Providing accurate and detailed product photos can also benefit sellers post-purchase. As shoppers will know precisely what their purchase looks like, they won’t get any nasty surprises upon delivery. So both returns and negative feedback are less likely.
Types of Product Images
The human brain processes visual content 60,000 times faster than text making the product image a must to win in the Amazon game. Show the potential customers exactly what they’ll receive with your clear, high-quality images.
1. White Background Image as First Product Image
The main image is the one that represents the best representation of your product on a white background. Hence, it shows exactly what your product will appear like when the buyer takes the box. The Product must fill 85% of the main image.
2. Lifestyle Image
Lifestyle photos show your product’s capabilities. Since potential buyers can’t see the item in front of them, lifestyle images assist people in imagining what using the product might be similar to.
3. Infographic Image
Create a short and simple infographic and visually convey the main features and benefits of your product. Through an infographic product image, if your customers don’t want to read your bullet points or descriptions, they will still get the USPs of the product just by going through your product infographic image.
4. Instructional Photo
Firstly Instructional photo means images that help you understand “How to Use” the product or “How to Install” the product. This kind of product image helps your customer understand how your product works. If you are getting bad reviews because the customer is unable to understand how to use your product, then this is the image you must include in your Amazon product listing.
5. Competitor Comparison Chart
Communicate with the buyers that your product is far superior by making a comparison chart. The competitor’s chart will highlight the points as to why should shoppers prefer your product over the competitor’s.
6. Warranty or Satisfaction Guarantee
A product warranty is a guarantee from a manufacturer that gives a promise regarding the content, quality, or performance of the product. In case, the obligation is not fulfilled then the manufacturer will replace or repair the product, or the money paid as consideration will be refunded.
Amazon Image Requirements
Amazon suppresses your Amazon product image listing if you violate any of Amazon’s image requirements. Therefore it is important to go through the below guidelines before uploading product images to your Amazon product listing.
- Images must accurately represent that the product is for sale.
- The product title marches with the image.
- The product must fill at least 85% of the image.
- The optimal zoom experience for detail pages requires files to be 1600px or larger on the lengthiest side. The smallish your file can be for zoom is 1000px, and the most undersized your file can be for the site is 500px.
- On the longest side, the images must not exceed 10,000px.
- Images must be in JPEG, TIFF, PNG, or GIF file formats.
- Don’t use blurry, pixelated, or jagged edges product images.
- Images must not include any Amazon logos or trademarks, or anything confusingly similar to Amazon’s logos and trademarks.
- Images must not include any badges used on Amazon, or anything confusingly similar to such badges.
Tips to Make Your Image Better
The better your images, the more likely they are to feature on Amazon. Here are some key points on how to make your Amazon image listing informative and eye-catching:
- The first thing to remember is that you must save your images in TIFF(.tif), JPEG(.jpg), GIF(.gif), or PNG(.png) format.
- Don’t depend on your camera’s flash setting as this will produce uneven lighting and shadows. Try off-camera lights.
- Shoot in RAW as you can crop and edit the photos as needed without ending up with a fuzzy shot. This wouldn’t work with JPEGs.
- Get a DSLR and understand its settings. You’ll also need a tripod, some lights, and editing software.
- Try out other neutral background colors like shades of black, grey, and tan. The more it counters with your product, the more it will stand out. However, the main image must have a pure white background.
- Amazon images have to fill 85% of the frame but don’t use your camera’s zoom function to do this. It will lessen the quality of your photo.
- Be sure to highlight small details and key features when taking close-ups.
Optimize Your Amazon Image Listing In Your Amazon Seller Account with Us
Our team of Amazon marketing specialists are not only Amazon SEO optimization professionals but also provides eye-catching images of your product (White Background Images, Infographic/ Lifestyle Images) that will make your Amazon Image listing stand out. We understand that creating product photos is not easy. Let SIPRANSHECOMMGROWTH handle this for you.
