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Walmart Listing Optimization

Looking to expand your brand and achieve top-performing listings on Walmart.com? Our guide provides you with all the insider tips and tricks.

An overview of Walmart listing optimizations is provided here. Your products are placed in a massive storefront with hundreds of listings that are always accessible to millions of buyers when you list them on Walmart Marketplace.

Questions about optimization:

  • Where do you start when you need to optimize your listings to attract customers and win more sales?
  • How do you improve offer quality for the best Walmart.com shopping experience?
  • What do Walmart site algorithms look at when ranking your products in search and browse results?

3 Key Factors of Walmart.com Product Optimization

It’s time to consider speed optimization for higher sales once your product is up and running. Walmart considers three elements when calculating the listing quality score for each listing and your entire catalog:
  1. Discoverability & Content
  2. Offers
  3. Reviews
The listing quality optimization triangle, a comprehensive strategy for obtaining top-performing listings, is composed of these three elements.

What makes a quality listing on Walmart.com?

Here, we’ll point you several things to be mindful of.

1. Image Variety:

The inclusion of the suggested four photographs improves the entry's overall aesthetic appeal.

2. Title:

With precise keywords like size, color, and style, the product title is clear and succinct.

3. Ratings & Reviews :

Based on prior consumer experiences, this item has a large number of ratings and reviews.

4. Competitive Price :

The promo tag makes it visibly stand out, and the price reflects a far more competitive offer.

5. Variants :

Variants refer to the multiple options or choices given to customers to choose from.

6. Shipping Options :

Sellers should opt for the fastest delivery and shipping options to gain more customers.

7. Rich Media Display :

With the variety of rich media possibilities this item offers, the buyer has more information with which to make a purchase.

8. Product Description :

This item's material is properly arranged, with a very detailed paragraph and highlighted essential features.

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