Millions of products are listed on Amazon, but each and every product does not get sold on Amazon. This is because each and every product is not visible to the viewer. In order to get visibility, rankings and reviews can help to be seen on Amazon search results whenever someone searches for the product(s) you sell. Amazon is different from usual search engines as it is designed to give equal opportunities to every seller and let the cream rise to the top. Let us discuss Amazon SEO practices to get higher rankings.
Ranking on Amazon
Viewers on Amazon usually search for products by using keywords. If Amazon finds your product relevant to that keyword, then it will be visible to the viewers while searching for that keyword. It may take some time for your product to be recognized on Amazon.
Keyword Optimization can further help your product to gain more visibility, and optimizing the product detail page can lead your product to a wishlist. Your product is capable of earning the ‘Amazon’s Choice’ banner because it is as good as a top result for the top-ranking keyword phrases for your industry on Google.
It is important for a new Amazon Seller or an existing Amazon Seller to rank better and for that following best practices for Amazon SEO can help you stand out from the crowd.
Important points to be kept in mind for a higher ranking on Amazon:
Every Picture has to be Eye-Catcher
Amazon listing is a crucial part of any sales on Amazon. It can attract the viewer, or it can turn off a potential customer. If people are searching for what category you are selling, then they will get a number of other product listings as well along with images, short descriptions, prices, number of reviews, and average stars. This all will decide viewers’ interest in your product and will help them land up on your listing page.
Once the viewer is on the listing page then images, descriptions, content, and reviews may lead to sales.
Tips to make your listing page attractive:
- Enhanced and meaningful images would be great. These images will be viewed on either phone screen or laptop screen or any other device, so it is important to have high-resolution images.
- Images may include a primary thumbnail image, different angles images, 360-degree images, etc. It may also include videos.
- A competitor’s analysis will help you to decide on what kind of images and description is better for your listing.
Amazon Description Optimization
Meaningful content writing is important for Amazon Sales. Ideally, a description should be crisp and clear, along with all the needed information. It can either make your product a sale or cease your sale.
Viewers can view a part of the description on the listing, and when they enter into a detail page, they get to know more about the product. Therefore, it is important to write the most important first followed by secondary information.
Amazon Product Description will benefit in two ways; appeal to potential buyers and better ranking with Amazon SEO. Amazon Keyword Research is equally important along with good sales.
Commonly used keywords are more relevant for helping you rank better. This does not mean ‘keyword stuffing.’ The description is meant to be read by humans and not by Amazon’s bots. As discussed, the description can make your sale or cease your sale, and in order to avoid the latter, it is important to write a meaningful description along with relevant keywords. Only a limited number of characters are available in these fields, and hence, it is extremely important to make proper use of them for higher clicks and better rank.
Tips to make your description sale and ranking worthy:
- Bullet points are primary attractions.
- Points look better instead of paragraphs.
- Writing text using basic HTML such as bold, italics, CAPS, font sizes, etc.
- Grammatical errors, punctuation errors, and typing errors are huge red flags for turning down a potential customer.
- Make sure you answer all the questions and queries asked by the viewers and mention FAQs if possible.
Categories do Matter
Research categories beforehand and list your product in the most suitable category. This will help you get an opportunity to rank for the right categories. If you run a search on Amazon for a popular product, you can see that suggestions come up. Note these suggestions and categorize your product.
Other crucial points to be considered for Amazon Sales Strategy
Reviews: Reviews help you sell. Make sure your customer reviews your product on Amazon by follow-up emails about reviews and ratings. Resolve and answer any order-related issues in order to get better ratings and reviews.
Questions: People usually ask questions related to the product or delivery concerns via the ‘Ask a question’ feature on Amazon. Try to answer all the questions in order to further optimize your product description and ensure that you are providing great customer service.
Sponsored Ads: Sponsored ads can help you boost your Amazon sales. Amazon PPC Ads are expensive like Google PPC ads, but they can be much more expensive if you try them without much expertise. It is important to do research and/or get professional help with Amazon Advertising Campaigns to get the most out of it.
Analytics: Make sure you check your analytics regularly in order to extract as much information as you can to help you with the overall Amazon Marketing Strategy.
Amazon SEO: The Conclusion
Optimizing your product’s detail page with the help of Amazon SEO best practices can help you get found and recognized by people searching for your product(s). It is important to note that people make buying decisions not on one factor but on multiple factors such as images, reviews, description, pricing, and availability. Following Amazon SEO best practices ensures a great customer experience, accurate keyword research, appropriate competitive analysis, and operating with continuous improvement principles can help you achieve great success with ranking on Amazon, selling on Amazon, and getting great reviews as well as repeat customers.
