“Premium” A+ Content, also known as A++ Content, is a newly launched feature with premium and various modules for portraying your product most efficiently and appealingly. Amazon says that “Basic” A+ Content helps increase the overall sales of a product by 3 to 10% on average, while “Premium” A+ Content Service helps it increase by 20%.
Let us discuss the features of “Premium” A+ Content.
Creating Premium A+ Content: The Guide
Steps to create “Premium” A+ Content:
- Login to Amazon Seller Central Account
- Go to Advertising Tab
- Select A+ Content Manager
- Click on Start creating A+ Content on the right top of the screen
- Select Create Premium A+ and start creating using different modules.
Click here to know if you have the access/option to “Premium” A+ Content. If it is not visible in your account, then you will get access/option in the coming few days.
Introduction to Modules Available in Premium A+ Content
From a pool of 22 different modules, you select a maximum of 8 of the most appropriate modules for your product that describes it better. Let us look at the modules and learn about their different features.
Module 1: Premium Background Image with Text
This is an informative module that enables you to provide features, titles, and descriptions of the product. It is useful in highlighting the main features of the product. The module accessibility is different for desktop and mobile screens.
Module 2: Premium Comparison Table 1
In this module, you get to compare your hero product with a maximum of 6 and a minimum of 3 other products. This module highlights the unique features of your hero product with other products by Yes/No checkboxes and short text.
Module 3: Premium Comparison Table 2
In this module, you get to compare a maximum of 5 and a minimum of 2 products. This module enables you to make feature comparisons across the products. The module has short text options for making comparisons.
Module 4: Premium Comparison Table 3
In this module, you get to compare your hero product with a maximum of 4 and a minimum of 2 other products individually. Comparing your hero product with other products on one on one basis, you can change other products by the carousel. The module has Yes/No checkboxes and short text options for making comparisons.
Module 5: Premium Comparison Table 4
In this module, you get to compare your hero product with a maximum of 6 and a minimum of 1 other product. This module highlights the unique features of your hero product with other products by Yes/No checkboxes and short text.
Module 6: Premium Dual Images with Text
This is a descriptive module that enables you to provide two features, uses, advantages, and other USPs of your product. You may add a title of said features, uses, advantages, or other USP along with the descriptive text explaining the same.
Module 7: Premium Four Images & Text
This is a descriptive module that enables you to provide four features, uses, advantages, and other USPs of your product. You may add a title of said features, uses, advantages, or other USP along with the descriptive text explaining the same.
Module 8: Premium Full Image
This is a graphical module that showcases an infographic/lifestyle image of your product in high quality. The text option is not available in the module; however, you can add text to your image itself.
Module 9: Premium Full Video
This is a video module where you can show a video of your product to the viewers. High-quality video adds to viewers’ interest. A video can have much more information and graphics compared to a single image.
Module 10: Premium Hotspots 1
This module is a combination of graphical and informative modules. You can show your product parts by pinpointing each part and creating a hotspot. These hotspots show related information about the part. The module accessibility is different for desktop and mobile screens.
Module 11: Premium Hotspots 2
This module is a combination of graphical and informative modules. You can show your product parts by pinpointing each part and creating a hotspot. Description about the image and hotspot is available at the top of the module.
Module 12: Premium Launchpad Logo
This is a certification module that shows your brand as a verified member of the Amazon Launchpad program. Amazon Launchpad verification is available for startup brands with innovative offerings in the marketplace.
Module 13: Premium Q&A
This is a question and answer module where you can highlight your product’s FAQs and other important questions to be addressed. You can add a maximum of 5 and a minimum of 2 questions and answers.
Module 14: Premium Navigation Carousel
This module is a combination of graphical and informative modules. You can show a maximum of 5 and a minimum of 2 product features, uses, advantages, and other USPs individually with a description. Navigate the feature, uses, advantages, and other USPs. The module accessibility is different for desktop and mobile screens.
Module 15: Premium Regimen Carousel
This module is a combination of graphical and informative modules. You can show a maximum of 5 and a minimum of 2 steps/process of your product usage. The module allows you to describe each step/process individually. Navigate the feature, uses, advantages, and other USPs. The module accessibility is different for desktop and mobile screens.
Module 16: Premium Simple Image Carousel
This module is a combination of graphical and informative modules. You can show a maximum of 6 and a minimum of 2 product features, uses, advantages, and other USPs individually with a description. The module accessibility is different for desktop and mobile screens.
Module 17: Premium Simple Image with Text
This informative module enables you to provide features, titles, and descriptions of the product. It helps highlight the main features of the product. You can change the image and text alignment.
Module 18: Premium Text
This descriptive module allows you to add only text related to the product or brand. The text description should be attractive enough for viewers’ attention because this module does not have any images.
Module 19: Premium Technical Specifications
This descriptive module allows you to add a maximum of 16 and a minimum of 4 technical specifications of your product. These specifications should be unique and important. You can also change text orientation.
Module 20: Premium Video Image Carousel
This module is a combination of video and informative modules. You can show a maximum of 6 and a minimum of 2 videos along with its description individually. The module accessibility is different for desktop and mobile screens. You can change the video and text alignment.
Module 21: Premium Video with Text
This informative module enables you to provide features, titles, and descriptions of the product. It helps highlight the main features of the product. You can change the video and text alignment.
Module 22: Standard Launchpad About the Startup
In this module, you can add the story behind your startup. Add genius heads responsible for the startup’s success with their post or quote their learnings. You have to answer questions about your product, startup idea, USPs, and experience.
Comparison between Enhanced Brand Content, “Basic” A+ Content and “Premium” A+ Content
|
EBC |
Basic A+ Content |
Premium A++ Content |
|
| Eligibility |
All sellers with Brand Registry |
All vendors |
Invite only |
| Expected increase in Conversion Rate |
3% – 10% |
3% – 10% |
20% |
| Modules |
12 Basic modules |
12 Basic modules |
22 Interactive modules |
| No. of Modules available per page |
5 |
7 |
8 |
| Mobile Compatibility |
Yes |
Yes |
Yes |
| Cost |
Free |
Free |
Free |
| Maximum Content Width available |
970px |
970px |
1464 px |
Premium A+ Content: The Conclusion
Every module shows a different story of your product. Each module’s image sizes and text limits are different, so making “Premium” A+ Content is complex. Let Sipransh Ecommgrowth help you create professional “Premium” A+ Content for your product with their marketing and graphical experts.
