Amazon’s annual Prime Day event returns June 23–26, bringing millions of deals across electronics, home, fashion, beauty, groceries, and more. Prime members can start shopping for early offers now and prepare personalized deal alerts before the event begins.
Key takeaways
- Prime Day 2026 runs June 23–26
- The four-day shopping event features millions of deals across more than 35 categories for Prime members.
- Early deals are available now
- Members can already save on Amazon devices, groceries, books, streaming subscriptions, and more before the event officially starts.
- Alexa can help you prepare
- Use Alexa for Shopping to create a personalized deals guide, set price alerts, and track discounts ahead of Prime Day.
Prime Day 2026 arrives June 23–26
Amazon has announced that Prime Day 2026 will begin at 12:01 a.m. PDT on June 23 and continue through June 26. The event is exclusively available to Prime members and will feature millions of deals across more than 35 categories, including electronics, home, kitchen, fashion, beauty, groceries, and back-to-school essentials.
Deals will be available on Amazon.com, the Amazon Shopping app, and through Alexa-enabled devices. Throughout the event, members can also take advantage of fast, free delivery on eligible purchases.
What do you need to know?
| Event dates | June 23-26, 2026 |
| Start time | 12:01 a.m. PDT on June 23 |
| Eligibility | Prime members only |
| Deal categories | 35+ categories including electronics, home, fashion, beauty, groceries, and school essentials |
| Where to shop? | Amazon.com, The Amazon shopping app & Alexa-enabled devices. |
What is Prime Day?
Prime Day is Amazon’s annual shopping event that offers exclusive discounts to Prime members. Since its launch in 2015, Prime Day has grown into one of the company’s largest sales events of the year, featuring savings on everything from televisions and laptops to apparel, skincare, kitchen appliances, and everyday household items.
The event is designed to provide members with access to limited-time deals, new product launches, and special offers that are not available to non-members.
How to prepare for Prime Day 2026
Amazon is encouraging shoppers to use Alexa for Shopping to plan ahead. Members can request a personalized Prime Day deals guide based on their shopping history and preferences. The guide will highlight relevant deals and explain why those offers were selected.
Shoppers can also create deal alerts for specific products or categories, such as noise-canceling headphones or kitchen appliances. Alexa can notify users when matching deals become available, and members can even set target prices for items they’re watching. If the price drops to the desired level, Alexa can send a notification or automatically complete the purchase if auto-buy is enabled.
Amazon has also added a price history feature that displays up to 365 days of pricing data for many products, helping customers evaluate whether a deal is truly a discount.
Early Prime Day deals available now
Prime members don’t have to wait until June 23 to start saving. Amazon has already launched a range of early deals across several categories.
Amazon devices: Discounts are available on select Echo, Kindle, Ring, Blink, Fire TV, and eero products, with savings of up to 60%.
Groceries – Members can receive free same-day delivery on qualifying grocery orders and additional savings at Whole Foods Market, including extra discounts on sale items.
Small business storefront – Amazon’s small business section is featuring early deals from independent brands across home, beauty, and lifestyle categories.
Amazon Haul – Shoppers can find budget-friendly products starting around $1 across categories such as crafting, tech accessories, fashion, and home goods.
Books and Audible – Early promotions include discounts on Kindle bundles, print books, Kindle titles, and limited-time free trials for Kindle Unlimited and Audible.
Prime Video- Members can save on select movie rentals, purchases, and channel subscriptions ahead of the event.
Limited-time offers before Prime Day
Amazon is also running several promotional offers leading up to the event. Customers who place qualifying online grocery orders may have a chance to win free groceries for a year, with prizes awarded weekly before Prime Day.
Prime members can enter a separate Alexa-related sweepstakes for a chance to win Amazon gift cards by setting up deal alerts through Alexa for Shopping.
Additional promotions include discounted Little Caesars pizzas for Prime members during the lead-up period and opportunities to receive notifications for special entertainment-related experiences.
Today’s Big Deals schedule.
During Prime Day itself, Amazon will feature “Today’s Big Deals” drops multiple times each day. New collections of limited-time offers are scheduled to appear at 12 a.m., 8 a.m., and 1 p.m. PDT, with additional deals launching throughout the event. Amazon says many of these offers will feature popular brands and exclusive products available while supplies last.
How to join Prime?
To participate in Prime Day, shoppers need an active Prime membership. Amazon offers monthly and annual membership options, along with free trial periods for eligible customers. Discounted memberships are available to qualifying young adults, students, and certain government assistance recipients.
Where is Prime Day 2026 available?
Prime Day 2026 will take place in multiple countries, including the United States, Canada, the United Kingdom, France, Germany, Italy, Spain, the Netherlands, Sweden, Singapore, Mexico, and several other international markets.
Final Thoughts
Amazon Prime Day 2026 runs from June 23 through June 26 and is expected to feature millions of exclusive deals for Prime members across a wide range of categories. Early discounts are already available, and shoppers can use Alexa’s deal alerts and price-tracking features to prepare before the event officially begins.
