Black Friday & Cyber Monday Marketing Strategy – Amazon FBA Selling Tips
It may seem like the holidays are always approaching for Amazon retailers. This is one of the most important times of the year for Amazon sellers to increase sales and earnings, usually beginning with the big Black Friday and Cyber Monday shopping weekend (and frequently even earlier). Furthermore, more customers than ever before are buying online, including on Amazon; therefore, for Amazon merchants to profit from Black Friday and Cyber Monday, they need to know certain insider strategies.
Continue reading for our comprehensive guide on how Amazon merchants should be ready for Cyber Monday and Black Friday.
What Is the Black Friday Sale on Amazon?
The Friday following Thanksgiving is when Black Friday, a well-known holiday shopping event, occurs.
Nearly 90 million Americans made purchases online during Amazon’s Black Friday sales last year, which brought in an astounding $8.9 billion.
These days, a lot of companies, big and small, offer discounts and free shipping on Black Friday. It’s one of the biggest sales occasions of the year on Amazon.
For you to provide Black Friday specials as an AMZ merchant, you must fulfill the following requirements:
- AMZ Prime Shipping should be available for your item.
- It should be a brand-new product.
- There should be no ratings on your goods, or at least three stars.
- Nothing in your product should be restricted, offensive, or improper.
- Your product needs to adhere to AMZ policies.
When Do Black Friday Deals On Amazon Start?
Black Friday is scheduled for November 28, 2025, which is the day following Thanksgiving.
On the other hand, Cyber Monday is the end of Amazon’s “official” Black Friday sale week, which begins on November 28. Cyber Monday is observed on December 1 this year, the Monday following Black Friday.
Like Black Friday, businesses give customers discounts on various products and services.
Amazon merchants must prepare for and take advantage of the current sales season to boost sales and profits on the site.
How to be ready for Cyber Monday and Black Friday
What actions ought you to be taking to make sure this holiday season arrives before you know it? The following seven actions will assist you in getting ready for Cyber Monday and Black Friday.
- Examine the capacity limitations of your FBA.
- Purchase adequate stock to satisfy seasonal demand.
- Deliver your stock by the deadline.
- Make your product listings more effective.
- Make your PPC ads more efficient.
- Arrange your advertising campaigns.
- Track revenue and output.
1. Examine the replenishment limits.
You should first ascertain the FBA capacity limitations for every kind of storage. Standard-size storage, oversized storage, clothing storage, and so on are examples of storage kinds.
The amount of inventory you can ship into Amazon’s warehouses will depend on this stage, which is crucial (you can read more about it and other options for Amazon fulfillment here).
Go to Inventory > FBA Dashboard in Seller Central to see your FBA capacity limits.
Should you be subject to FBA capacity limitations, you must get in touch with third-party logistics providers (3PLs) right away.
2. Place enough inventory orders to fulfill seasonal demand.
Collaborate with your suppliers as soon as you can to ensure that there is sufficient time between the manufacture of your product and its delivery date. If you complete this step far in advance, you’ll have ample time to handle any unforeseen issues that may come up.
Seven to nine weeks should pass before the date of each sales event. For Black Friday, according to Amazon, your FBA goods must arrive by November.
3. Deliver your stock to FBA by the deadline.
Make sure your goods reach Amazon’s fulfillment facilities by these crucial dates to guarantee you stay in stock on Black Friday, Cyber Monday, and Christmas:
Deal Event for Prime Fall: October
Early November is Black Friday and Cyber Monday.
December 1 is Christmas.
4. Make your product listings more effective.
Ensure that your listing is as good as it can be. You should concentrate on two main aspects: text and keyword optimization, and image/photo optimization.
Customers will find your stuff through keywords. Your product will rank higher and appear in organic search results if you include high-volume, relevant keywords in your listing. Consider the way you would look for a product of this kind.
To identify the most relevant keywords to include in your listing, use resources such as Jungle Scout’s Keyword Scout. One of the best things about Keyword Scout is that you can search for your product specifically or check exactly what rival or similar products are ranking for by performing a reverse-ASIN search.
You may see high-volume, relevant keywords with the term Scout along with an estimate of the cost of advertising for each term.
Effective product photography is a crucial component of a well-crafted Amazon listing. People will be drawn to and remain on your listing primarily because of your photographs.
Your goods will be better explained in pictures if you incorporate distinctive and excellent visual effects, saving the buyer from having to read a long description. Infographics are a fantastic tool for this. Giving the customer all the information they require can be achieved by including language and other significant product features in the photos.
5. Make your PPC ads more efficient.
Make sure you aren’t wasting money on keywords that generate little to no sales and that your advertising is optimized for conversions. Put differently, eliminate keywords that are not resulting in sales and those that are paying more than your advertising cost of sale (ACoS) level.
Ensure that your advertisements run nonstop leading up to, during, and following Cyber Monday and Black Friday. During these weeks, you’ll see a significant increase in the number of people shopping, so make sure your products appear at the top of the search results!
6. Arrange for your advertising
The main goals of Cyber Monday and Black Friday sales are to save consumers money on their preferred goods. You must provide a bargain or discount of some kind to boost conversions if you want to be successful during these enormous sales events.
Cyber Monday & Black Friday Deals at Amazon
Fortunately, you can run a variety of deal kinds on Amazon during these events.
It’s also crucial to try and arrange these bargains early because Amazon is known to offer sales the whole week of Black Friday and Cyber Monday. In this manner, a date can be secured.
Go to your Seller Central account > Advertising > Deals to schedule a deal.
Choose “Create a new deal” once you’re on the Deals page.
You have the option of running a Lightning offer, which is a 4-hour flash sale, or a 7-day offer, which will advertise your bargain for seven days straight. However, keep in mind that because sales are so competitive around Black Friday or Cyber Monday week, running an offer during these weeks may end up costing you more than a regular deal.
In addition to the lightning offers, you can make exclusive discounts for Prime members and coupons. Try offering a coupon with a percentage off so that buyers will think they’re receiving a fantastic deal on your merchandise.
7. Keep an eye on your performance and sales
Lastly, never forget that you cannot let your products go it alone if you don’t want to lose out on sales (or money). Pay attention to how your products are selling and make any necessary modifications to your Amazon listing or PPC advertising.
Plan to send in more FBA inventory if your merchandise is selling out quicker than you anticipated, or if your FBA storage has been used up, use an FBA alternate warehouse to ship out FBM orders.
Examine your PPC campaigns to determine whether you can raise the bids for specific keywords if your sales aren’t going as fast as you had hoped.
Try a variety of promotional tactics as well to aid in expediting the sale of products.
Are you ready for Cyber Monday and Black Friday as an FBA business?
There will be more activity than ever during this holiday season. Thus, be sure to adhere to the previously mentioned methods to be completely ready for the sales rush. Please share any other queries or advice you may have about Cyber Monday and Black Friday in the comments section below.
Grow your business with a line of credit from Amazon Lending and Uncapped
To help fund and grow your business in our US store, eligible sellers can now apply for a revolving line of credit from leading global working capital partner, Uncapped.
A line of credit from Uncapped offers transparent pricing. This ensures you only pay for what you borrow with a single, straightforward interest rate and no hidden fees. You have the flexibility to withdraw funds within your limit whenever you need.
Since this line of credit uses revolving credit, your available credit is automatically restored as you repay. This allows you to continuously access capital without the hassle of reapplying every time you need it.
To see if you’re eligible or for more information, go to Amazon Lending.
Strengthen your business with a line of credit from Amazon Lending and Uncapped, guided by an Amazon Marketing Consultant and Amazon Keyword Research expertise.
Track and optimize your unit economics with Profit Analytics
Profit Analytics is a powerful new tool to help you easily identify cost-saving opportunities and optimize your operations.
This tool helps you analyze fees, costs, and profitability across your catalog, including sales, advertising spend, refunds, and returns. With this tool, you can analyze all of your costs from the past two years through the next 90 days, in one place.
Features include the following:
- Deep dive into ASIN- or SKU-level profitability.
- Simulate price changes.
- Factor in off-Amazon costs.
- Spot patterns and changes across 34 fee types and 10 cost types, so that you can better analyze any fluctuations over time.
- Model and compare the effect of potential changes to your pricing, services, or strategy, before you commit to any changes.
To start using Profit Analytics, go to Reports, and select Selling Economics and Fees.
For more information, go to the Profit Analytics help page.
Improve profitability by pairing Profit Analytics with Amazon PPC Management, Amazon Sponsored Ads, and strategic Amazon Keyword Research.
New attribute requirements for jewelry listings are in effect
We made important changes to jewelry listings in August 2025 that affect how you create and manage your products on Amazon stores. The new classifications streamline the listing process, help make your products more visible in customer searches, and could reduce customer returns.
The following attribute changes apply to new listings:
New mandatory classification
You must now classify your jewelry as either “fine” or “fashion” using the new “jewelry_material_categorization” attribute. This classification will automatically show you relevant options, which can reduce listing creation time.
New listings without this classification will be suppressed until updated
Existing listings that didn’t have this classification before August 31, 2025, will not be suppressed, but we strongly recommend that you update your catalog to reflect these changes.
Updated pearl requirements
The following industry-standard attributes for pearl listings are now required: pearl luster, shape, minimum color, type, size per pearl, and number of pearls.
The following attributes are optional: stringing method, surface blemishes, and uniformity.
Updated material and metal requirements
The following attributes for material and metal type are now required: metal type and metal stamp.
The following attribute is optional: metal weight.
Next steps
- New listings (required): Download the updated template from the List Your Products help page.
- Existing listings (recommended, not required): Populate the new classification attribute and update pearl specifications.
For more information, go to Jewelry product data guidelines.
Optimize your jewelry listings for better visibility using Premium A+ Content, Amazon Storefront Design, and expert Amazon Advertising Management.
Manage returns more easily with new dashboard
We’ve introduced the Returns and Recovery: Insights and Opportunities dashboard for all sellers, so you can get clearer insights into your returns and inventory recovery.
With this new dashboard, you can view return insights and recommended actions in one central location, regardless of channel.
The dashboard offers you the following:
- ASIN-level insights: View detailed return metrics and trends, including top return reasons and recommended actions to help reduce return rates.
- Performance metrics: Track trends over time and monitor critical review rates.
- Recovery insights: If you’re enrolled in Grade and Resell, you can review recovery metrics such as net recovery, sold units, and total sales of graded items.
- Resource center: Manage reports, act on customer feedback, and track returned items to recover value efficiently.
- Settings: Manage returns and recovery settings for both FBA and Fulfilled by Merchant products.
For more information, go to Returns & Recovery: Insights and Opportunities.
At SIPRANSH ECOMMGROWTH, we support your growth through specialized services like Amazon Seller Central Services, Amazon Keyword Research, and Amazon Content Translation. Our experts also assist with Amazon Brand Story Design, DSP Ads, and Ecommerce SEO Consulting to keep your listings sharp and competitive.
