Amazon Updates

You can now offer discounted prices on your Renewed listings and get merchandising placement in our US store. Use Price Discounts to set up discounts for pre-owned Renewed listings in excellent, good, and acceptable conditions. This can help increase listing visibility as...

We’ve redesigned Seller Central to help you spend less time searching for information and more time growing your business. The new experience consolidates your tools, metrics, and tasks into purpose-built workspaces. Here’s what’s new: My Business: Get a real-time...

Prime Day is back from June 23–26, giving Prime members a head start on the season with deals across top brands they love, trending products, and items exclusive to Amazon. As recently announced, key sourcing dates have been extended, giving you more time to schedule deals,...

You now have more time to prepare for Prime Day 2026. The deal sourcing window has been extended to June 9, 2026, giving you more time to maximize your performance during the event. If you have inventory arriving by the cutoff dates, you can schedule new deals on that...

When you register to sell in our store or changes occur in your account, you must verify your identity. The earlier you complete your verification, the sooner you can start to sell. Identity verification requires you to submit documents including a government-issued photo ID...

Fast and accurate delivery builds customer trust and is a key factor in purchase decisions. In fact, every one day improvement in promised delivery time leads to an average 5% increase in sales. As such, we’re implementing a new handling time requirement to help you set the...

A new Amazon Small Business Empowerment Report shows that independent sellers like you made 2025 a record-breaking year. More than 75,000 of you surpassed $1 million in sales, a 36% jump from 2024, while US sellers averaged over $375,000 in annual sales, up nearly 30%...

U.S. Customs and Border Protection (CBP) is actively holding and returning shipments at U.S. ports under a new enforcement program called “5H” (Entry Processing Hold). Sellers with documentation issues, cargo undervaluation, or invalid importer bonds are facing...

Our free live Ask Amazon events allow you to get quick answers to your questions about selling with Amazon. On Wednesday, May 27, from 8:00 a.m. – 5:00 p.m. Pacific Time, we’re hosting an Ask Amazon event dedicated entirely to Prime Day readiness. Submit your...

Returnless resolutions through Return Settings allow you to ship seller-fulfilled replacement orders while letting customers keep the original items. When you offer a returnless replacement through Buyer-Seller Messaging instead of Return Settings, the return isn’t...