Prime Day has evolved far beyond a simple discount event. It has become one of the most important retail moments of the year, creating a unique opportunity for brands to drive revenue, acquire new customers, improve product visibility, and strengthen their position within Amazon’s marketplace ecosystem.
With Prime Day 2026 arriving earlier than usual and shopper behavior continuing to evolve,...
You can now do your initial upload for country-specific images directly in Image Manager, making it easier to manage your product images across stores.
Previously, if you wanted to have different product images available in different stores, like images with language-specific text, you had to use the Upload Images tool the first time and edit it in Image Manager. Now, you can make the initial...
Effective July 30, 2026, the New Selection Program (2026) launches with increased benefits to help you launch new branded products with reduced costs and complexity while boosting early sales.
If you’re currently enrolled in our existing New Selection Program, you’ll automatically receive New Selection Program (2026) benefits for new branded FBA ASINs that launch starting July 30, through...
