Amazon Update

Starting July 23, 2026, we’ll publish your eligible listings across Amazon Bazaar and Amazon.in as one unified listing. The Amazon Bazaar store will also adopt the Amazon.in fee rates and return policy. This update will simplify your selling experience and provide your...

We’re introducing passkeys as a more secure way to sign in to your Amazon accounts. Passkeys are tied to your device and password manager, making them resistant to phishing attacks while providing a faster sign-in experience for you. For those who share account access...

Returnless resolutions is a free program that lets you automatically issue refunds without requiring customers to ship products back. Instead of paying to process returns that cost more than the item may be worth, this helps you keep costs down and resolve customer issues...

This year, Prime Big Deal Days returns at the same time as last year to kick off the season, followed by Black Friday Week and Cyber Monday. To help you plan for your busiest season, key details on deals, fees, and inventory are provided below, along with additional resources...

If you sell in our US store and source products from China, you can now get 30 days of free storage with Global Warehousing and Distribution (GWD) for every shipment received at an active GWD distribution center between July 1 and December 31, 2026. That’s in addition to GWD...

Starting in July 2026, we’ll begin removing seller eligibility requirements for the Featured Offer. This change will roll out gradually across all Amazon stores globally, completing by the end of 2026. No action is required from you, and your existing offers will...

In a crowded category like supplements, standing out matters. The brand Garden of Life uses A+ Content to create detailed, engaging listings that help customers learn about its brand and products. By using Premium A+ Content, including videos and interactive carousels, Garden...

The speaker lineup for Amazon Accelerate 2026 is here. Our seventh annual seller conference takes place from September 22 to 24 in Seattle. This year’s conference features Amazon leaders who build the tools, programs, and strategies that power your business. Join us to...

For Amazon Business customers, receiving shipments during operating hours is essential to packages getting received securely and on time, with fewer re-delivery attempts. To help ensure reliable delivery within a business customer’s hours, we’re introducing a new Business...

Starting in July 2026, we’re extending passkeys to all Seller Central accounts. Passkeys are a secure, passwordless way to sign in using your device’s built-in authentication—like fingerprint, face recognition, or PIN – letting you access your account with ease and...