Explore new tools for managing products, shipments and inventory
As part of the ongoing update to Seller Central, we’ve launched a new way for you to take your most common actions when managing your products, inventory and shipments.
You can now do the following:
Customise your view: Take control of your page – choose what data points you...
Reach more customers with automatically translated product images
Your product images with text will now be automatically translated into your customers’ preferred language across the US, Canada, Mexico, Brazil, Germany, France, Italy, Spain, the Netherlands, Belgium, Poland, Ireland, Sweden and UK stores.
Translated images will be visible...
Understand why you’re not the Featured Offer
Seller Assistant can now help you understand why your offer isn’t the Featured Offer and provide actionable steps to improve.
Our AI-powered Seller Assistant uses knowledge about your ASIN and analyses information across areas such as pricing health, account health and...
Grow B2B sales with FBA inventory insights
The FBA Enrolment Opportunities page now highlights in-demand products for Amazon Business customers that are projected to perform better if dispatched with FBA. Enrolling these products in FBA could help you unlock incremental B2B sales.
Where to find these opportunities:...
Update returns info by 31 July for EU Right to Repair Directive compliance
The EU Right to Repair Directive (2024/1799) amends the existing Sale of Goods Directive (EU) 2019/771 and impacts all customer orders on or after 31 July 2026 in our European Union stores.
Under the existing Sale of Goods Directive, consumers may be entitled to a repair or...
You must now tag AI-generated people in listings and A+ content
You must now tag product images that contain photorealistic AI-generated people with specific metadata before you add them to your listings and A+ content in any of our worldwide stores.
Recent legislation requires disclosure when images or videos in advertisements contain...
Answers to your product title update questions
In June 2026, we announced an update to the title guidelines and a new Item highlights feature to help you show your product name (Item name) and your product highlights (Item highlights) seamlessly. Since then, you’ve updated more than 984 million product titles.
Below are...
Eligible Amazon Bazaar and Amazon.in listings to merge on July 23
Starting July 23, 2026, we’ll publish your eligible listings across Amazon Bazaar and Amazon.in as one unified listing. The Amazon Bazaar store will also adopt the Amazon.in fee rates and return policy. This update will simplify your selling experience and provide your...
Give your team secure, easy access with passkeys for secondary users
We’re introducing passkeys as a more secure way to sign in to your Amazon accounts. Passkeys are tied to your device and password manager, making them resistant to phishing attacks while providing a faster sign-in experience for you.
For those who share account access...
Reduce return costs with returnless resolutions
Returnless resolutions is a free program that lets you automatically issue refunds without requiring customers to ship products back. Instead of paying to process returns that cost more than the item may be worth, this helps you keep costs down and resolve customer issues...
