Amazon Update

Your product titles are one of the first things customers see, and for customers shopping on mobile, every character counts. To ensure your product titles appeal to customers everywhere, we’re making some changes that will help you show your product name and your product...

Register now for Amazon Accelerate 2026, happening September 22–24 in Seattle. This is a three-day event designed to help you grow your Amazon business with personalized support, exclusive content, and community. Last year, 92.5% of attendees said the experience was worth...

Seller University is our free, comprehensive learning hub designed to help you succeed at every stage of your selling journey. Whether you’re troubleshooting a listing issue, launching Fulfillment by Amazon, or looking to grow with advertising, there’s expert...

More than 350 entrepreneurs and business owners joined us in Anaheim, CA on May 20, 2026, for the New Seller Summit. Attendees connected with fellow sellers, engaged with Amazon leaders, and learned strategies for building their brand, optimizing their listings, and...

We have enhanced the Seller News experience within the Amazon Seller app, making it easier to stay informed while managing your business on-the-go. The updated mobile interface helps you quickly find the key updates and exclusive insights that keep you informed and ready to...

Join us on July 16, 2026, at the New York Marriott Marquis for the Seller Growth Summit, a one-day event designed for sellers ready to scale. During this event, you can get personalized guidance at Seller Café, which gives you direct access to our subject matter experts who...

To help you upload and manage Shoppable Videos in our updated Seller Central experience, we’ve created the Getting Started Guide. Shoppable Videos showcase your products in action on detail pages, helping customers better understand product size, features, and...

Cross-border goods routed through Amazon Global Logistics (AGL) Preferred Routing have access to one managed flow from origin to fulfillment center, with no third-party handoffs and delays. Sellers using AGL Preferred Routing have seen on average 13.6% higher sales revenue...

You can now offer discounted prices on your Renewed listings and get merchandising placement in our US store. Use Price Discounts to set up discounts for pre-owned Renewed listings in excellent, good, and acceptable conditions. This can help increase listing visibility as...

We’ve redesigned Seller Central to help you spend less time searching for information and more time growing your business. The new experience consolidates your tools, metrics, and tasks into purpose-built workspaces. Here’s what’s new: My Business: Get a real-time...