Prime Day 2025 was our biggest Prime Day event ever, with a record number of items sold by independent sellers during the four-day event.
“This event wouldn’t be possible without the dedication of our employees, delivery partners, vendors, and sellers who worked tirelessly to serve our customers. Their efforts made this our biggest Prime Day yet, and I’m grateful for their contributions,” said Doug Herrington, CEO of Amazon Worldwide Stores.
To help customers discover your deals and get product information more easily, Alexa+, our next-generation personal assistant, was available in early access to millions of customers plus our AI-powered shopping assistant, Rufus, and AI Shopping Guides.
For more information about Prime Day 2025, go to About Amazon.
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